Marketing Content Manager Job at Hamilton Company in Franklin

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Hamilton Storage provides automation solutions to customers in life science and clinical research. The company develops modular, scalable systems that automate sample storage, management, and processing. Hamilton provides the benefits of advanced automation without the complexity of large-scale custom systems. Acquired in 2007, Hamilton Storage is headquartered in Franklin, Massachusetts with R&D facilities in Franklin, MA and Bonaduz, Switzerland. The decentralized R&D organization benefits both production and marketing and allows Hamilton to stay close to local markets and respond quickly to market needs.

Overview

The Marketing Communications Manager plays a pivotal role in shaping and executing Hamilton Storage’s marketing strategy. This is a hands-on leadership role responsible for driving brand awareness, product visibility, and commercial success through strategic communications and high-impact initiatives.

Responsibilities

• Lead the creation and execution of marketing strategies through market insight, competitor analysis, and cross-functional collaboration.
• Develop and manage marketing materials (brochures, sell sheets, whitepapers, testimonials, etc.) to ensure content is current, compliant, and impactful.
• Create and oversee communications programs that promote the company and its products, including visual and written content, public relations, and event marketing.
• Ensure alignment with branding guidelines and maintain consistency across all visual and written materials.
• Conduct ongoing brand management to ensure all communications reflect Hamilton’s identity and positioning.
• Collaborate with Product Management to support product launches, lifecycle communications, and end-of-life planning.
• Apply strong writing and communication skills to build awareness and generate demand through trade shows, social media, media outreach, and the company website.
• Coordinate trade shows and marketing events, including logistics for domestic and international exhibitions.
• Organize and support customer-facing events such as user group meetings, factory tours, and webinars. Manage the HST demo room in Franklin, MA.
• Effectively manage the marketing budget and vendor relationships to ensure optimal ROI and impact.
• Maintain and govern digital marketing platforms, including the company website, marketing portal, and tools like Showpad.
• Oversee internal systems for asset version control, expiry, and compliance.
• Support sales enablement by ensuring the commercial team has access to updated effective marketing tools.
• Create and maintain internal-use sales support documentation in user-friendly formats.
• Evaluate the performance of marketing communications initiatives and implement improvements based on data and feedback.
• Translate website analytics and SEO performance into actionable insights to improve visibility and engagement.
• Utilize webinar platforms and remote meeting tools to support virtual events and communications.
• Lead and mentor a team of two direct reports, fostering a performance-based, collaborative culture.
• Participate in marketing planning meetings to ensure initiatives are aligned, supported, and executed on time and within budget.

Qualifications

• Proven experience in marketing communications, ideally in a technical or life sciences environment.
• Strong leadership skills with at least 1 year of supervisory experience and 5+ years as an individual contributor.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office Suite, CRM platforms (Salesforce), and marketing automation tools (HubSpot).
• Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator) is a plus.
• Skilled in trade show planning, web content management, and social media marketing.
• Strong organizational and time management skills with attention to detail.
• Ability to manage multiple projects in a fast-paced environment.
• Experience performing or supervising the performance of graphic design, printing, web design and development, search engine optimization, etc. is desirable.
• Experience using social media for marketing purposes.

Education/Experience

• Bachelor’s degree required, preferably in marketing, business, advertising, design, or technical writing.

About Hamilton

• Diverse portfolio of innovative design projects
• Tremendous opportunities for professional growth
• Commitment to sustainable design
• Competitive Compensation
• Excellent Benefit Package (medical, dental, vision, paid time off, disability insurance and more)
• Solid Stable Company
• Drug free workplace

Equal Opportunity Employer

It is the policy of this organization to provide equal employment opportunities to all qualified applicants without regard to race, creed, color, national origin, sex, age, disability, marital status, sexual orientation, gender identity, genetic information, citizenship status, religious preference, or veteran status in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations.