Cadillac / GM
Assistant Marketing Manager, OnStar Safety and Mobile App
Cadillac / GM, Warren, Michigan, United States, 48091
Overview
This role is categorized as HYBRID. The successful candidate is expected to report to GM - Warren 7000 building three times per week, at minimum. This role may be eligible for relocation benefits. As the Assistant Marketing Manager, OnStar Safety and Mobile App, the primary purpose is to provide support and oversee the lifecycle management of OnStar safety, security and mobile app products, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives. The position reports to the Marketing Manager. Responsibilities
Lead, collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for the OnStar safety, security and mobile app (myBrand, Guardian) products. Leverage marketing information, segment trends and customer engagement data to uncover key consumer insights, opportunities and execute on the insights. Ensure all consumer communications, dealer communications, press releases, playbooks, dealer order guides, etc. are messaged effectively and include correct information. For product launches, develop a comprehensive launch plan with strong communication with Communications, Product and Advertising teams. Collaborate with support teams (Media, Site, Social, CRM, Sales, Product and Finance) to refine strategies and plans, including use of existing divisional and adjacency teams promotions. Interface with the research community to develop and leverage insights for current and future products with leadership reporting for awareness and strategic decision making. Develop communications messaging based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages. Develop content for product training as the SME of the OnStar safety, security and mobile app products including field training guides, resources, and dealer-facing training. Act as a resource to the Field teams by developing clear and consistent communications including brand updates, product messaging, customer insights, and more. Leverage strong data and analytical skills to develop recommendations and POVs for OnStar safety, security and mobile app products using information from PDM and insights teams. Implement innovative strategies to elevate the customer experience to achieve brand goals including total subscribers, customer engagement/utilization, attach and more. Provide direction on creative work in terms of scope, key messages, and customer target; within the context of OnStar umbrella positioning. Requirements
Bachelor’s degree required. 5+ years of product marketing or marketing COE functional experience. Proven working experience in project management. Skills & Abilities
Ability to work well in a complex team environment. Ability to work effectively with others. Ability to manage multiple assignments and prioritize to meet deadlines. Ability to synthesize data into critical information. Ability to make/recognize effective trade-off decisions that balance multiple considerations. Excellent oral and written communications skills. Highly developed presentation skills in development and delivery of presentations. Proven ability to use complex data to form in-depth analytical insights. High level of expertise with Microsoft Office Suite, specifically Excel and PowerPoint. Ability to travel 10-15% domestically. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, EMPLOYER OF RECORD SPONSORSHIP ON GOVERNMENT FORMS, AND ANY WORK AUTHORIZATION REQUIRING COMPANY SUPPORT (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.). #LI-MO1 About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion. We embrace the responsibility to lead change that will make our world better, safer and more equitable for all. Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Total Rewards | Benefits Overview From day one, we’re looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career by visiting Total Rewards resources. Discrimination & Equal Employment Opportunities
General Motors is committed to a workplace that is not only free of unlawful discrimination, but one that fosters inclusion and belonging. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, veteran status, or any other protected status in accordance with applicable laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for positions that match their skills. Applicants may be required to complete role-related assessments and/or pre-employment screenings where applicable. To learn more, visit How we Hire. Accommodations
GM offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation, email Careers@GM.com or call 800-865-7580 with a description of the accommodation needed and the job title/requisition number.
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This role is categorized as HYBRID. The successful candidate is expected to report to GM - Warren 7000 building three times per week, at minimum. This role may be eligible for relocation benefits. As the Assistant Marketing Manager, OnStar Safety and Mobile App, the primary purpose is to provide support and oversee the lifecycle management of OnStar safety, security and mobile app products, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives. The position reports to the Marketing Manager. Responsibilities
Lead, collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for the OnStar safety, security and mobile app (myBrand, Guardian) products. Leverage marketing information, segment trends and customer engagement data to uncover key consumer insights, opportunities and execute on the insights. Ensure all consumer communications, dealer communications, press releases, playbooks, dealer order guides, etc. are messaged effectively and include correct information. For product launches, develop a comprehensive launch plan with strong communication with Communications, Product and Advertising teams. Collaborate with support teams (Media, Site, Social, CRM, Sales, Product and Finance) to refine strategies and plans, including use of existing divisional and adjacency teams promotions. Interface with the research community to develop and leverage insights for current and future products with leadership reporting for awareness and strategic decision making. Develop communications messaging based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages. Develop content for product training as the SME of the OnStar safety, security and mobile app products including field training guides, resources, and dealer-facing training. Act as a resource to the Field teams by developing clear and consistent communications including brand updates, product messaging, customer insights, and more. Leverage strong data and analytical skills to develop recommendations and POVs for OnStar safety, security and mobile app products using information from PDM and insights teams. Implement innovative strategies to elevate the customer experience to achieve brand goals including total subscribers, customer engagement/utilization, attach and more. Provide direction on creative work in terms of scope, key messages, and customer target; within the context of OnStar umbrella positioning. Requirements
Bachelor’s degree required. 5+ years of product marketing or marketing COE functional experience. Proven working experience in project management. Skills & Abilities
Ability to work well in a complex team environment. Ability to work effectively with others. Ability to manage multiple assignments and prioritize to meet deadlines. Ability to synthesize data into critical information. Ability to make/recognize effective trade-off decisions that balance multiple considerations. Excellent oral and written communications skills. Highly developed presentation skills in development and delivery of presentations. Proven ability to use complex data to form in-depth analytical insights. High level of expertise with Microsoft Office Suite, specifically Excel and PowerPoint. Ability to travel 10-15% domestically. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, EMPLOYER OF RECORD SPONSORSHIP ON GOVERNMENT FORMS, AND ANY WORK AUTHORIZATION REQUIRING COMPANY SUPPORT (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.). #LI-MO1 About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion. We embrace the responsibility to lead change that will make our world better, safer and more equitable for all. Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Total Rewards | Benefits Overview From day one, we’re looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career by visiting Total Rewards resources. Discrimination & Equal Employment Opportunities
General Motors is committed to a workplace that is not only free of unlawful discrimination, but one that fosters inclusion and belonging. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, veteran status, or any other protected status in accordance with applicable laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for positions that match their skills. Applicants may be required to complete role-related assessments and/or pre-employment screenings where applicable. To learn more, visit How we Hire. Accommodations
GM offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation, email Careers@GM.com or call 800-865-7580 with a description of the accommodation needed and the job title/requisition number.
#J-18808-Ljbffr