Borboleta Beauty
Borboleta Beauty is a leader in professional lash artistry, offering premium lash products, education, and retail lashcare. We proudly serve both professionals and consumers through our two brands: empowering lash professionals with world-class education, pro supplies, and exclusive partnerships; delivering expert-developed lashcare for everyday lash lovers. We are the lash-obsessed. Our mission is to elevate the lash industry while inspiring confidence and connection. We're a passionate, tight-knit team that believes in beauty, artistry, and innovation.
Overview
Were seeking an
Art Director
to join our in-office marketing team in Salt Lake City. This role is responsible for leading the planning, creation, and execution of photo, video, and graphic content across digital channels - including social media, email, website, and paid media. Youll play a key role in shaping how both and show up visually and connect with their audiences. Responsibilities
Own the full content creation pipelinefrom concept to shoot to editfor photo, video, and graphics Manage Social Media Manager + small team of contract designers - mentoring and inspiring them to deliver great work Build and maintain content calendars aligned with brand campaigns, launches, and seasonal moments Collaborate with lash educators and product experts to produce technical content that supports education and product usage Shoot and edit video for use across social media, email, and digital campaigns (including tutorials, BTS, reels, and branded storytelling) Design on-brand graphics and assets for use across digital and print channels Stay on top of trends and bring fresh creative ideas to the table Organize shot lists, assist in finding models and lash artists, and assist with directing photoshoots for product launches and content shoots Report on social media performance, key KPIs, and insights to optimize strategy Required Skills & Experience
3-5+ years of experience as an Art Director or similar role Strong skills in graphic design, video editing, and photography/videography Strong visual storytelling abilities, paired with excellent verbal and written communication skills Strong experience with managing shoots for campaigns and product launches Proficiency in Adobe Creative Cloud, especially Photoshop, Illustrator, and Premiere Pro Experience building out creative processes in project management tools like Asana or similar Experience working with brand guidelines and maintaining visual consistency across all marketing channels Ability to manage content calendars, juggle multiple projects, and work autonomously Creative, resourceful, trend-savvy, and detail-oriented Experience working with or creating content for a beauty or ecommerce brand Preferred Qualifications
Licensed lash artist or experience in the lash or beauty industry (preferred) If not currently licensed, must be willing to complete lash certification (provided by Borboleta) and develop professional lash skills to drive creation of technical lash artist content for BorboletaPro Experience working with or creating content for a beauty or ecommerce brand Strong understanding of the lash artist community and salon culture Why You'll Love Working at Borboleta
A supportive, lash-obsessed team. Youll be surrounded by creative, passionate people who love what they do and collaborate to make each other better. Creative freedom, every day. Bring your ideas to life with the space to experiment, innovate, and shape the creative vision of two fast-growing beauty brands. Opportunities to grow. We invest in your development with training, mentorship, and real chances for career advancement. Competitive compensation + benefits. Health, vision, and dental insurance, 401(k) with company match, paid holidays, and generous PTO so you feel supported inside and outside of work.
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Were seeking an
Art Director
to join our in-office marketing team in Salt Lake City. This role is responsible for leading the planning, creation, and execution of photo, video, and graphic content across digital channels - including social media, email, website, and paid media. Youll play a key role in shaping how both and show up visually and connect with their audiences. Responsibilities
Own the full content creation pipelinefrom concept to shoot to editfor photo, video, and graphics Manage Social Media Manager + small team of contract designers - mentoring and inspiring them to deliver great work Build and maintain content calendars aligned with brand campaigns, launches, and seasonal moments Collaborate with lash educators and product experts to produce technical content that supports education and product usage Shoot and edit video for use across social media, email, and digital campaigns (including tutorials, BTS, reels, and branded storytelling) Design on-brand graphics and assets for use across digital and print channels Stay on top of trends and bring fresh creative ideas to the table Organize shot lists, assist in finding models and lash artists, and assist with directing photoshoots for product launches and content shoots Report on social media performance, key KPIs, and insights to optimize strategy Required Skills & Experience
3-5+ years of experience as an Art Director or similar role Strong skills in graphic design, video editing, and photography/videography Strong visual storytelling abilities, paired with excellent verbal and written communication skills Strong experience with managing shoots for campaigns and product launches Proficiency in Adobe Creative Cloud, especially Photoshop, Illustrator, and Premiere Pro Experience building out creative processes in project management tools like Asana or similar Experience working with brand guidelines and maintaining visual consistency across all marketing channels Ability to manage content calendars, juggle multiple projects, and work autonomously Creative, resourceful, trend-savvy, and detail-oriented Experience working with or creating content for a beauty or ecommerce brand Preferred Qualifications
Licensed lash artist or experience in the lash or beauty industry (preferred) If not currently licensed, must be willing to complete lash certification (provided by Borboleta) and develop professional lash skills to drive creation of technical lash artist content for BorboletaPro Experience working with or creating content for a beauty or ecommerce brand Strong understanding of the lash artist community and salon culture Why You'll Love Working at Borboleta
A supportive, lash-obsessed team. Youll be surrounded by creative, passionate people who love what they do and collaborate to make each other better. Creative freedom, every day. Bring your ideas to life with the space to experiment, innovate, and shape the creative vision of two fast-growing beauty brands. Opportunities to grow. We invest in your development with training, mentorship, and real chances for career advancement. Competitive compensation + benefits. Health, vision, and dental insurance, 401(k) with company match, paid holidays, and generous PTO so you feel supported inside and outside of work.
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