Launch Potato
Overview
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Marketing Manager, CRO
role at
Launch Potato . Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors across brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, weve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Why join us?
At Launch Potato, youll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base salary:
$85,000 - $100,000 per year. Responsibilities Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. Build, launch, and report on revenue-driving optimizations with hands-on execution, multi-variate analysis, and continuous iteration. Lead test execution across desktop and mobile (copy, layout, UX flows) and ensure QA and reliable launches. Collaborate cross-functionally with Copy, Design, and Media teams; update copy, layout, and page flows within testing tools or CMS. Prepare clear insights and documentation of test results to inform future optimizations. Support rapid idea movement with optimization leads and reduce bottlenecks; manage multiple launches efficiently. Create and monitor multi-variable analyses and KPI-focused reports to track performance across campaigns.
Qualifications
Experience: 3+ years in a performance marketing or CRO execution role. Youve launched tests, owned QA and implementation, and collaborated with strategic leads to bring ideas to life. Must have: Strong follow-through, task ownership, and ability to drive results; experience running A/B tests, QAing launches, and reporting on test outcomes; ability to update copy, layout, and page flows within testing tools or CMS; solid understanding of conversion factors. Analytics: Working knowledge of analytics platforms like Google Analytics, Looker, or similar. Communication: Clear communicator who can work across Copy, Design, and Media teams. Creative mindset: Able to spot UX friction and suggest improvements based on behavior.
Compensation & Benefits
Total compensation includes base salary, profit-sharing bonus, and competitive benefits. Base salary is set according to market rates and varies based on Launch Potatos Levels Framework. Launch Potato is a performance-driven company; future increases are based on company and personal performance, not annual cost of living adjustments. Equal Opportunity
We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity employer. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics. Employment details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Advertising Services
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Join to apply for the
Marketing Manager, CRO
role at
Launch Potato . Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors across brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, weve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Why join us?
At Launch Potato, youll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base salary:
$85,000 - $100,000 per year. Responsibilities Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. Build, launch, and report on revenue-driving optimizations with hands-on execution, multi-variate analysis, and continuous iteration. Lead test execution across desktop and mobile (copy, layout, UX flows) and ensure QA and reliable launches. Collaborate cross-functionally with Copy, Design, and Media teams; update copy, layout, and page flows within testing tools or CMS. Prepare clear insights and documentation of test results to inform future optimizations. Support rapid idea movement with optimization leads and reduce bottlenecks; manage multiple launches efficiently. Create and monitor multi-variable analyses and KPI-focused reports to track performance across campaigns.
Qualifications
Experience: 3+ years in a performance marketing or CRO execution role. Youve launched tests, owned QA and implementation, and collaborated with strategic leads to bring ideas to life. Must have: Strong follow-through, task ownership, and ability to drive results; experience running A/B tests, QAing launches, and reporting on test outcomes; ability to update copy, layout, and page flows within testing tools or CMS; solid understanding of conversion factors. Analytics: Working knowledge of analytics platforms like Google Analytics, Looker, or similar. Communication: Clear communicator who can work across Copy, Design, and Media teams. Creative mindset: Able to spot UX friction and suggest improvements based on behavior.
Compensation & Benefits
Total compensation includes base salary, profit-sharing bonus, and competitive benefits. Base salary is set according to market rates and varies based on Launch Potatos Levels Framework. Launch Potato is a performance-driven company; future increases are based on company and personal performance, not annual cost of living adjustments. Equal Opportunity
We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity employer. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics. Employment details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Advertising Services
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