Launch Potato
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Marketing Manager, CRO
role at
Launch Potato 4 days ago Be among the first 25 applicants Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, weve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Why join us?
At Launch Potato, youll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base salary:
$85,000 - $100,000 per year Overview
We are hiring a Marketing Manager, CRO to execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. Youll bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration. Responsibilities
Execute high-impact landing page and funnel tests across desktop and mobile to optimize performance for high-traffic campaigns. Build, launch, and report on tests to ensure flawless execution and continuous iteration. QA and implement tests and optimizations; ensure tracking and specifications are followed. Update copy, layout, and page flows within testing tools or CMS as needed; understand factors that impact conversion. Collaborate across Copy, Design, and Media teams; communicate findings clearly and drive recommendations. Document insights and test results to inform future optimizations. Support rapid execution by partnering with optimization leads to move ideas quickly and reduce bottlenecks. Create and monitor multi-variable analyses and reports that track multiple KPIs. Qualifications
Experience: 3+ years in a performance marketing or CRO execution role. Youve launched tests, owned QA and implementation, and collaborated with strategic leads. Strong follow-through and task ownership; thrives on getting things done. Experience running A/B tests, QAing launches, and reporting on test outcomes. Comfort updating copy, layout, and page flows within testing tools or CMS; solid understanding of what impacts conversion. Working knowledge of analytics platforms like Google Analytics, Looker, or similar. Clear communicator who can work across Copy, Design, and Media teams. Creative mindset: can spot UX friction and suggest improvements based on behavior. Compensation & Benefits
Total compensation includes base salary, profit-sharing bonus, and competitive benefits. Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Launch Potato is a performance-driven company, with future increases based on company and personal performance value, not annual cost of living adjustments. EEO Statement
Launch Potato is committed to an equal employment opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. #J-18808-Ljbffr
Marketing Manager, CRO
role at
Launch Potato 4 days ago Be among the first 25 applicants Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, weve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Why join us?
At Launch Potato, youll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base salary:
$85,000 - $100,000 per year Overview
We are hiring a Marketing Manager, CRO to execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. Youll bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration. Responsibilities
Execute high-impact landing page and funnel tests across desktop and mobile to optimize performance for high-traffic campaigns. Build, launch, and report on tests to ensure flawless execution and continuous iteration. QA and implement tests and optimizations; ensure tracking and specifications are followed. Update copy, layout, and page flows within testing tools or CMS as needed; understand factors that impact conversion. Collaborate across Copy, Design, and Media teams; communicate findings clearly and drive recommendations. Document insights and test results to inform future optimizations. Support rapid execution by partnering with optimization leads to move ideas quickly and reduce bottlenecks. Create and monitor multi-variable analyses and reports that track multiple KPIs. Qualifications
Experience: 3+ years in a performance marketing or CRO execution role. Youve launched tests, owned QA and implementation, and collaborated with strategic leads. Strong follow-through and task ownership; thrives on getting things done. Experience running A/B tests, QAing launches, and reporting on test outcomes. Comfort updating copy, layout, and page flows within testing tools or CMS; solid understanding of what impacts conversion. Working knowledge of analytics platforms like Google Analytics, Looker, or similar. Clear communicator who can work across Copy, Design, and Media teams. Creative mindset: can spot UX friction and suggest improvements based on behavior. Compensation & Benefits
Total compensation includes base salary, profit-sharing bonus, and competitive benefits. Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Launch Potato is a performance-driven company, with future increases based on company and personal performance value, not annual cost of living adjustments. EEO Statement
Launch Potato is committed to an equal employment opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. #J-18808-Ljbffr