BoF Careers
Brand Marketing Manager, RLS Activations, East, NA (NYC based)
BoF Careers, New York, New York, us, 10261
Overview
Brand Marketing Manager, RLS Activations, East, NA (NYC based). Ralph Lauren Corporation is seeking a dynamic and experienced Manager, Brand Activations (East) to manage the development and strategic execution of marketing initiatives across the East region with a focus on the Miami and NY market. The role drives qualified traffic to RLS throughout the region and requires a strong knowledge of the greater NY and Miami markets, plus a deep understanding of the East region. The position is a regional role based in New York City, with approximately 60% travel and a strong emphasis on on-site support and marketing engagement within Full Price Ralph Lauren Stores. A flexible schedule is essential to accommodate a variety of regional activations, in-store needs, and hands-on involvement to achieve success. Reporting to the Lead of Retail Marketing, RLS - NA, this role is responsible for developing and executing events and programs to generate profit, drive traffic, and meet regional financial and marketing goals while differentiating the brand to deliver a best-in-class customer experience. The role serves as a key liaison between corporate marketing, store management & retail field teams, and external partners to translate Ralph Laurens brand vision into localized, consumer-focused market experiences. The ideal candidate is a strategic thinker, meticulous planner, and self-starter who thrives in a fast-paced, results-driven environment. Key attributes include exceptional organizational skills, teamwork, effective communication, strong relationship management, creativity, and adaptability. Strategic Focus Essential Duties & Responsibilities With direction from Lead of Retail Marketing, RLS - NA, develop and execute a comprehensive regional marketing strategy that aligns with national and global brand initiatives as well as meets commercial needs. Deploy insights-driven creativity to proactively develop innovative ideas. Drive development of new customer acquisition and new HNWI strategies. Develop and execute retail activations, client experiences, localized brand partnerships, community-driven moments, and PR opportunities to drive traffic, sales, and brand desirability and consideration. Identify high-potential regional brand partnerships to amplify brand visibility and engage key consumer segments. Support new store openings, tourism initiatives, and key seasonal moments to drive engagement and new customer acquisition. Partner with internal stakeholders, including retail management teams, corporate marketing, and PR, to create best-in-class customer experiences that enhance brand affinity. Concept, develop, and execute in-store activations and community-driven moments at a regional level; owning the full lifecycle of planning. Manage all logistics, including vendor procurement and coordination, partnership agreements, sourcing event-related materials, guest lists, etc., to ensure seamless execution. Ensure meticulous management of project details, event timelines, vendor contracts, guest lists, and operational logistics; optimize ROI and execution efficiency. Oversee onsite, day-of coordination, including event setup and breakdown for events in the region. Post-event duties include preparing sales analyses, monitoring online and offline exposure, tracking customer sales evolution, and preparing weekly reports. Manage budgets for events and specific plans, ensuring accurate billing and invoicing. Update global and regional marketing calendars for accuracy and alignment. Market Insights & Performance Optimization: analyze and present regional market insights, including competitive, consumer, channel, and industry trends to inform Ralph Laurens strategy. Aggregate and leverage data insights to refine marketing mix, customer engagement strategies, and event formats for maximum impact. Support business strategies by utilizing historical performance, current trend analysis, and cross-functional insights in partnership with corporate partners. Ensure marketing efforts are grounded in a deep understanding of consumer behavior and track key performance metrics related to events, partnerships, and marketing activations with regular reporting and actionable insights. Develop an in-depth understanding of total region and individual store performance and key product focus. Cross-Functional Collaboration & Relationship Building: serve as the primary retail marketing contact for the East Coast region, liaising with store management teams, internal cross-functional stakeholders, PR agencies, community organizations, and local partners; build relationships to amplify national campaigns with regional marketing efforts; work with corporate teams to ensure alignment across brand, retail, and digital marketing strategies; communicate with marketing team stakeholders through regular updates and cross-functional meetings. Experience, Skills & Knowledge Bachelor's (B.A. or B.S.) from a four-year college or equivalent preferred. Computer proficiency (Word, Excel, PowerPoint, Outlook); ability to learn technical applications quickly. Luxury brand store and event experience required. Events management and local PR experience a plus. Weekend hours and travel required. Highly organized and detail-oriented with the capacity to manage multiple projects simultaneously. Ability to work well under pressure in a fast-paced environment. Additional Location: New York, NY #J-18808-Ljbffr
Brand Marketing Manager, RLS Activations, East, NA (NYC based). Ralph Lauren Corporation is seeking a dynamic and experienced Manager, Brand Activations (East) to manage the development and strategic execution of marketing initiatives across the East region with a focus on the Miami and NY market. The role drives qualified traffic to RLS throughout the region and requires a strong knowledge of the greater NY and Miami markets, plus a deep understanding of the East region. The position is a regional role based in New York City, with approximately 60% travel and a strong emphasis on on-site support and marketing engagement within Full Price Ralph Lauren Stores. A flexible schedule is essential to accommodate a variety of regional activations, in-store needs, and hands-on involvement to achieve success. Reporting to the Lead of Retail Marketing, RLS - NA, this role is responsible for developing and executing events and programs to generate profit, drive traffic, and meet regional financial and marketing goals while differentiating the brand to deliver a best-in-class customer experience. The role serves as a key liaison between corporate marketing, store management & retail field teams, and external partners to translate Ralph Laurens brand vision into localized, consumer-focused market experiences. The ideal candidate is a strategic thinker, meticulous planner, and self-starter who thrives in a fast-paced, results-driven environment. Key attributes include exceptional organizational skills, teamwork, effective communication, strong relationship management, creativity, and adaptability. Strategic Focus Essential Duties & Responsibilities With direction from Lead of Retail Marketing, RLS - NA, develop and execute a comprehensive regional marketing strategy that aligns with national and global brand initiatives as well as meets commercial needs. Deploy insights-driven creativity to proactively develop innovative ideas. Drive development of new customer acquisition and new HNWI strategies. Develop and execute retail activations, client experiences, localized brand partnerships, community-driven moments, and PR opportunities to drive traffic, sales, and brand desirability and consideration. Identify high-potential regional brand partnerships to amplify brand visibility and engage key consumer segments. Support new store openings, tourism initiatives, and key seasonal moments to drive engagement and new customer acquisition. Partner with internal stakeholders, including retail management teams, corporate marketing, and PR, to create best-in-class customer experiences that enhance brand affinity. Concept, develop, and execute in-store activations and community-driven moments at a regional level; owning the full lifecycle of planning. Manage all logistics, including vendor procurement and coordination, partnership agreements, sourcing event-related materials, guest lists, etc., to ensure seamless execution. Ensure meticulous management of project details, event timelines, vendor contracts, guest lists, and operational logistics; optimize ROI and execution efficiency. Oversee onsite, day-of coordination, including event setup and breakdown for events in the region. Post-event duties include preparing sales analyses, monitoring online and offline exposure, tracking customer sales evolution, and preparing weekly reports. Manage budgets for events and specific plans, ensuring accurate billing and invoicing. Update global and regional marketing calendars for accuracy and alignment. Market Insights & Performance Optimization: analyze and present regional market insights, including competitive, consumer, channel, and industry trends to inform Ralph Laurens strategy. Aggregate and leverage data insights to refine marketing mix, customer engagement strategies, and event formats for maximum impact. Support business strategies by utilizing historical performance, current trend analysis, and cross-functional insights in partnership with corporate partners. Ensure marketing efforts are grounded in a deep understanding of consumer behavior and track key performance metrics related to events, partnerships, and marketing activations with regular reporting and actionable insights. Develop an in-depth understanding of total region and individual store performance and key product focus. Cross-Functional Collaboration & Relationship Building: serve as the primary retail marketing contact for the East Coast region, liaising with store management teams, internal cross-functional stakeholders, PR agencies, community organizations, and local partners; build relationships to amplify national campaigns with regional marketing efforts; work with corporate teams to ensure alignment across brand, retail, and digital marketing strategies; communicate with marketing team stakeholders through regular updates and cross-functional meetings. Experience, Skills & Knowledge Bachelor's (B.A. or B.S.) from a four-year college or equivalent preferred. Computer proficiency (Word, Excel, PowerPoint, Outlook); ability to learn technical applications quickly. Luxury brand store and event experience required. Events management and local PR experience a plus. Weekend hours and travel required. Highly organized and detail-oriented with the capacity to manage multiple projects simultaneously. Ability to work well under pressure in a fast-paced environment. Additional Location: New York, NY #J-18808-Ljbffr