Channel Fusion
Overview
Direct message the job poster from Channel Fusion Channel Fusion revolutionizes how Fortune 1000 brands and dealers connect through our AI-first, customer-obsessed, process innovation approach. We're scaling rapidly while maintaining our people-first culture and commitment to Positively Outrageous Service. The Role Lead our full-funnel marketing strategy and execution, driving brand awareness, demand generation, and customer engagement. You'll thrive in an environment where outcomes matter more than effort, AI supports everything we do, and data-driven decisions eliminate guesswork. Our Core Principles AI-First:
Leverage AI as integral to daily work, delivering exponential productivity gains Customer-Obsessed:
Relentlessly focus on improving experiences for brands, dealers, and stakeholders Process Innovation:
Continuously reimagine how work gets done, turning complex operations into streamlined competitive advantages Key Responsibilities Develop and execute integrated marketing strategies aligned with growth objectives and revenue targets Build and scale demand generation campaigns across digital channels with measurable ROI Lead content marketing strategy including thought leadership, case studies, webinars, and digital assets Drive marketing automation, lead nurturing, and account-based marketing (ABM) initiatives Manage brand positioning, messaging, and competitive differentiation in the marketplace Collaborate with Sales, Product, and Account Services on go-to-market strategy and sales enablement Implement marketing analytics, attribution models, and performance reporting frameworks Oversee SEO/SEM, paid media, email marketing, and social media marketing campaigns Establish and manage marketing OKRs (Objectives and Key Results) and KPI optimization Leverage AI tools for campaign personalization, content creation, and marketing efficiency Lead public relations, analyst relations, and thought leadership initiatives Conduct market research, competitive intelligence, and customer insights analysis Execute with speed and bias for action, making fast decisions with short feedback loops Required Qualifications Bachelor's degree in Marketing, Communications, Business Administration, or related field 10+ years progressive B2B marketing experience with leadership roles and team management Proven track record building demand generation programs with measurable pipeline impact Experience with marketing automation platforms, CRM systems, and marketing analytics tools Strong background in digital marketing including SEO/SEM, paid media, and email marketing Account-based marketing (ABM) and lead nurturing campaign expertise Content marketing strategy and sales enablement materials development Marketing attribution modeling and performance reporting experience Brand management, positioning, and competitive analysis capabilities Cross-functional collaboration with Sales, Product, and executive stakeholder management Demonstrated ability to deliver measurable business outcomes and marketing ROI Comfort with AI tools and proven productivity gains through marketing technology Strong bias for action with end-to-end campaign ownership mindset Preferred Qualifications MBA or advanced degree in Marketing or Business Administration Experience in agency, SaaS, channel partner, or dealer network environments Background in Co-Op marketing, partner marketing, or channel marketing programs Marketing operations and technology stack optimization experience Public relations, analyst relations, and thought leadership program management Track record of marketing transformations and change management initiatives Advanced proficiency with marketing analytics platforms and business intelligence tools What We Offer Supportive "Fuser" culture focused on high performance and client success Clear metrics, transparent feedback, and data-driven career progression Professional development in AI adoption, marketing automation, and growth methodologies Seniority level Director Employment type Full-time Job function Marketing and Sales Industries: Advertising Services
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Direct message the job poster from Channel Fusion Channel Fusion revolutionizes how Fortune 1000 brands and dealers connect through our AI-first, customer-obsessed, process innovation approach. We're scaling rapidly while maintaining our people-first culture and commitment to Positively Outrageous Service. The Role Lead our full-funnel marketing strategy and execution, driving brand awareness, demand generation, and customer engagement. You'll thrive in an environment where outcomes matter more than effort, AI supports everything we do, and data-driven decisions eliminate guesswork. Our Core Principles AI-First:
Leverage AI as integral to daily work, delivering exponential productivity gains Customer-Obsessed:
Relentlessly focus on improving experiences for brands, dealers, and stakeholders Process Innovation:
Continuously reimagine how work gets done, turning complex operations into streamlined competitive advantages Key Responsibilities Develop and execute integrated marketing strategies aligned with growth objectives and revenue targets Build and scale demand generation campaigns across digital channels with measurable ROI Lead content marketing strategy including thought leadership, case studies, webinars, and digital assets Drive marketing automation, lead nurturing, and account-based marketing (ABM) initiatives Manage brand positioning, messaging, and competitive differentiation in the marketplace Collaborate with Sales, Product, and Account Services on go-to-market strategy and sales enablement Implement marketing analytics, attribution models, and performance reporting frameworks Oversee SEO/SEM, paid media, email marketing, and social media marketing campaigns Establish and manage marketing OKRs (Objectives and Key Results) and KPI optimization Leverage AI tools for campaign personalization, content creation, and marketing efficiency Lead public relations, analyst relations, and thought leadership initiatives Conduct market research, competitive intelligence, and customer insights analysis Execute with speed and bias for action, making fast decisions with short feedback loops Required Qualifications Bachelor's degree in Marketing, Communications, Business Administration, or related field 10+ years progressive B2B marketing experience with leadership roles and team management Proven track record building demand generation programs with measurable pipeline impact Experience with marketing automation platforms, CRM systems, and marketing analytics tools Strong background in digital marketing including SEO/SEM, paid media, and email marketing Account-based marketing (ABM) and lead nurturing campaign expertise Content marketing strategy and sales enablement materials development Marketing attribution modeling and performance reporting experience Brand management, positioning, and competitive analysis capabilities Cross-functional collaboration with Sales, Product, and executive stakeholder management Demonstrated ability to deliver measurable business outcomes and marketing ROI Comfort with AI tools and proven productivity gains through marketing technology Strong bias for action with end-to-end campaign ownership mindset Preferred Qualifications MBA or advanced degree in Marketing or Business Administration Experience in agency, SaaS, channel partner, or dealer network environments Background in Co-Op marketing, partner marketing, or channel marketing programs Marketing operations and technology stack optimization experience Public relations, analyst relations, and thought leadership program management Track record of marketing transformations and change management initiatives Advanced proficiency with marketing analytics platforms and business intelligence tools What We Offer Supportive "Fuser" culture focused on high performance and client success Clear metrics, transparent feedback, and data-driven career progression Professional development in AI adoption, marketing automation, and growth methodologies Seniority level Director Employment type Full-time Job function Marketing and Sales Industries: Advertising Services
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