Performance Marketing Manager Job at Launch Potato in Chapel Hill

Overview

Performance Marketing Manager role at Launch Potato

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, weve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

BASE SALARY: $85,000 - $100,000 per year

Responsibilities

• Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns.
• Bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration.
• Collaborate with optimization leads and cross-functional teams to move quickly on ideas and reduce bottlenecks.

Qualifications

• 3+ years in a performance marketing or CRO execution role. Youve launched tests, owned QA and implementation, and collaborated with strategic leads to bring ideas to life.
• Strong follow-through and task ownership; thrives on getting things done
• Experience running A/B tests, QA'ing launches, and reporting on test outcomes
• Comfortable updating copy, layout, and page flows within testing tools or CMS; solid understanding of what impacts conversion
• Working knowledge of analytics platforms like Google Analytics, Looker, or similar
• Clear communicator who can work across Copy, Design, and Media teams
• Creative mindset: ability to spot UX friction and suggest improvements based on behavior

Outcomes / Performance Expectations

• Test Execution: Launch 23 high-quality A/B tests per week across desktop and mobile
• QA & Launch Reliability: Ensure tests and optimizations are implemented error-free and tracked accurately
• Insight Documentation: Summarize test results clearly to inform future optimizations
• Task Velocity Support: Partner with optimization leads to move quickly on ideas
• Collaboration & Handoff: Work cross-functionally to get inputs, finalize creative, and prep launches efficiently
• Multi-Variable Analyses: Create and monitor reports that track multiple KPIs

Success Looks Like

• High-quality tests and optimizations that align with the strategy brief
• On-time delivery and robust implementation
• Bug or tracking issues caught before go-live
• Learnings shared to help the broader team
• Reliable executor who enables strategists and creatives to move faster

Competencies

• Execution Machine: Detail-oriented and efficient; gets things done with speed and care
• Process-Focused: Structured workflows and thorough tracking
• Analytical: Clear, effective performance reporting
• QA Mindset: Spots gaps before issues arise
• Collaborative Doer: Positive, hands-on team player
• Adaptable: Shifts priorities across multiple launches
• Hungry to Learn: Curious about whats working and how to improve

Total Compensation

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means future increases are based on company and personal performance.

Equal Employment Opportunity

We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company and value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.

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