Performance Marketing Manager Job at Launch Potato in Burlington

Overview

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, weve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Base salary: $85,000 - $100,000 per year.

Responsibilities

Your role: Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. Youll bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration.

• Test Execution: Launch 23 high-quality A/B tests per week (copy, layout, UX flow) across desktop and mobile.
• QA & Launch Reliability: Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately.
• Insight Documentation: Summarize and document test results clearly to inform future optimizations.
• Task Velocity Support: Partner with optimization leads to move quickly on ideas and reduce bottlenecks.
• Collaboration & Handoff: Work cross-functionally to get inputs, finalize creative, and prep launches efficiently.
• Multi-Variable Analyses: Create and monitor clear and comprehensive reports that track multiple KPIs, both internal and external.

Qualifications

Must have:

• Strong follow-through and task ownership; thrives on getting things done
• Experience running A/B tests, QA'ing launches, and reporting on test outcomes
• Comfortable updating copy, layout, and page flows within testing tools or CMS; solid understanding of what impacts conversion
• Working knowledge of analytics platforms like Google Analytics, Looker, or similar
• Clear communicator who can work across Copy, Design, and Media teams
• Creative mindset: you can spot UX friction and suggest improvements based on behavior

Experience: 3+ years in a performance marketing or CRO execution role. Youve launched tests, owned QA and implementation, and collaborated with strategic leads to bring ideas to life.

Compensation

Base pay range is $85,000 - $100,000 per year, with compensation package including base salary, profit-sharing bonus, and competitive benefits. Total compensation varies based on Launch Potatos Levels Framework and performance. We are a performance-driven company and future increases are based on company and personal performance, not annual cost of living adjustments.

Benefits & Culture

We are committed to a diverse, inclusive team and culture. We are an Equal Employment Opportunity employer and value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability, or other legally protected characteristics.

Employment details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services

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