Launch Potato is hiring: Performance Marketing Manager in Boulder

Overview

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, weve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Base salary: $85,000 - $100,000 per year

Responsibilities

• Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. Bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration.
• Test Execution: Launch 23 high-quality A/B tests per week (copy, layout, UX flow) across desktop and mobile.
• QA & Launch Reliability: Ensure tests and optimizations are implemented error-free, follow specs, and are tracked accurately.
• Insight Documentation: Summarize and document test results clearly to inform future optimizations.
• Task Velocity Support: Partner with optimization leads to move quickly on ideas and reduce bottlenecks.
• Collaboration & Handoff: Work cross-functionally to get inputs, finalize creative, and prep launches efficiently.
• Multi-Variable Analyses: Create and monitor clear and comprehensive reports that track multiple KPIs, both internal and external.

Qualifications & Experience

• 3+ years in a performance marketing or CRO execution role. Youve launched tests, owned QA and implementation, and collaborated with strategic leads to bring ideas to life.
• Strong follow-through and task ownership; thrives on getting things done.
• Experience running A/B tests, QA'ing launches, and reporting on test outcomes.
• Comfortable updating copy, layout, and page flows within testing tools or CMS; solid understanding of what impacts conversion, even if youre not the strategist.
• Working knowledge of analytics platforms like Google Analytics, Looker, or similar.
• Clear communicator who can work across Copy, Design, and Media teams.
• Creative mindset: You can spot UX friction and suggest improvements based on behavior.

Outcomes (Performance Expectations)

• Test Execution: 23 high-quality tests per week across desktop and mobile.
• QA & Launch Reliability: Tests and optimizations implemented error-free and tracked accurately.
• Insight Documentation: Clear summaries of test results to inform future optimizations.
• Task Velocity Support: Move quickly on ideas and reduce bottlenecks.
• Collaboration & Handoff: Cross-functional inputs, finalized creative, and efficient launches.
• Multi-Variable Analyses: Clear reports tracking multiple KPIs.

Success Looks Like

• High-quality tests and optimizations that align with the strategy brief.
• Adherence to timelines and successful implementation steps.
• Bug or tracking issue detection before going live.
• Learnings shared to help the broader team improve.
• Reliable execution enabling strategists and creatives to move faster.

Competencies

• Execution Machine: Detail-oriented and efficient; gets things done with speed and care.
• Process-Focused: Follows structured workflows and tracks everything from briefs to results.
• Analytical: Creates easy-to-read, effective reports to track performance.
• QA Mindset: Spots gaps before they cause issues.
• Collaborative Doer: Positive, hands-on attitude to finish initiatives.
• Adaptable: Comfortable shifting priorities and managing multiple launches.
• Hungry to Learn: Curious about what works, why, and how to improve results over time.

Total Compensation

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Why join us? Accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Equal Opportunity Launch Potato is an Equal Employment Opportunity employer. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected characteristics.

Remote Marketing & Personal Development Opportunity Independent Contractor

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Advertising Services

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