Launch Potato is hiring: Performance Marketing Manager in Salt Lake City

Overview

Launch Potato is a profitable digital media company that reaches millions of visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, weve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Base pay

$85,000.00/yr - $100,000.00/yr

Responsibilities

• Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. You'll bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration.
• Test Execution: Launch 23 high-quality A/B tests per week (copy, layout, UX flow) across desktop and mobile.
• QA & Launch Reliability: Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately.
• Insight Documentation: Summarize and document test results clearly to inform future optimizations.
• Task Velocity Support: Partner with optimization leads to move quickly on ideas and reduce bottlenecks.
• Collaboration & Handoff: Work cross-functionally to get inputs, finalize creative, and prep launches efficiently.
• Multi-Variable Analyses: Create and monitor clear and comprehensive reports that track multiple KPIs, both internal and external.

Qualifications / Requirements

• 3+ years in a performance marketing or CRO execution role. You've launched tests, owned QA and implementation, and collaborated with strategic leads to bring ideas to life.
• Strong follow-through and task ownership; thrives on getting things done
• Experience running A/B tests, QA'ing launches, and reporting on test outcomes
• Comfortable updating copy, layout, and page flows within testing tools or CMS; solid understanding of what impacts conversion
• Working knowledge of analytics platforms like Google Analytics, Looker, or similar
• Clear communicator who can work across Copy, Design, and Media teams
• Creative mindset: ability to spot UX friction and suggest improvements based on behavior

Compensation & Benefits

Total compensation includes base salary, profit-sharing bonus, and competitive benefits. Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Launch Potato is a performance-driven company, future increases based on company and personal performance.

Equal Opportunity

Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected characteristics.

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