Emory Healthcare/Emory University
CRM Technical Architect, Marketing Automation
Emory Healthcare/Emory University, Atlanta, Georgia, United States, 30383
Overview
Be inspired. Be rewarded. Belong. At Emory Healthcare.
At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:
Comprehensive health benefits that start day 1
Student Loan Repayment Assistance & Reimbursement Programs
Family-focused benefits
Wellness incentives
Ongoing mentorship,
development,
and leadership programs
And more
Work Location:
Atlanta, GA
Description
The CRM Technical Architect, Marketing Automation will be responsible for the design, implementation, and optimization of Salesforce Marketing Cloud, ensuring alignment with organizational goals and seamless integration with other marketing technologies
This role is focused on automating marketing processes, optimizing CRM workflows, and providing technical leadership for campaign management
You will work with the marketing team to design integrated, data-driven solutions that increase patient engagement and optimize customer journeys at scale
Marketing Automation & CRM Optimization
Lead the strategy and management of CRM platforms (Salesforce Marketing Cloud, Eloqua, etc.), ensuring seamless integration and alignment with business goals
Configure, manage, and optimize automated workflows, audience segmentation, lead scoring, and customer journeys
Ensure that CRM systems are scalable, reliable, and capable of supporting patient engagement and service-line growth
Collaborate with cross-functional teams to develop and align the CRM roadmap with institutional objectives and best practices
Analytics & Data Management
Guide the team in developing and maintaining dashboards and analytics solutions to measure campaign performance, customer behavior, and marketing ROI
Ensure data integrity and accuracy for CRM reporting, facilitating data-driven decision-making across teams
Collaborate with business intelligence teams to ensure seamless data integration across systems
Cross-Functional Collaboration & Stakeholder Management
Work closely with marketing, IT, and data teams to ensure marketing technologies align with overall business objectives
Influence decisions across departments and collaborate to ensure CRM and marketing automation solutions meet broader organizational goals
Platform Governance & Integration
Establish best practices for CRM system governance, ensuring high standards of data quality, platform utilization, and integration
Collaborate with IT and other departments to maintain seamless integration of CRM technologies across systems
Foster a culture of continuous learning and development, ensuring team members are equipped with the latest technical skills and industry best practices
MINIMUM QUALIFICATIONS
Bachelors degree in Marketing, Information Technology, Business Analytics, or a related field
7+ years in CRM management, marketing automation, or data analytics with at least 3 years in a leadership role
Knowledge, Skills, and Abilities Requirements:
Expertise in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Data Extensions
Strong knowledge of CRM integrations and data modeling concepts
Proven ability to develop and maintain reporting dashboards and analytics solutions
Strong peer leadership and communication skills, with the ability to collaborate across technical and non-technical teams
Preferred Qualifications
Masters degree in Business, Marketing, Data Science, or a related field
Familiarity with advanced analytics tools such as Tableau, Google Analytics, or other BI platforms
Experience with Salesforce Data Cloud or Customer Data Platforms
Knowledge of HIPAA-compliance, personal identity security, and data privacy regulations
Salesforce Marketing Cloud Administrator or Architect certification
JOIN OUR TEAM TODAY!
Emory Healthcare (EHC), part of Emory University (EUV), is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet® designated ambulatory practice. We are made up of 11 hospitals-4 Magnet® designated, the Emory Clinic, and more than 425 provider locations. The Emory Healthcare Network, established in 2011, is the largest clinically integrated network in Georgia, with more than 3,450 physicians concentrating in 70 different subspecialties.
Additional Details
Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.
Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact Emory Healthcare's Human Resources at careers@emoryhealthcare.org . Please note that one week's advance notice is preferred.
Connect With Us!
Connect with us for general consideration!
Division
Emory Healthcare Inc.
Campus Location
Atlanta, GA, 30345
Campus Location
US-GA-Atlanta
Department
EHI Marketing
Job Type
Regular Full-Time
Job Number
149586
Job Category
Business Operations
Schedule
8a-4:30p
Standard Hours
40 Hours
Hourly Minimum
USD $34.91/Hr.
Hourly Midpoint
USD $47.13/Hr.
Emory Healthcare is an Equal Employment Opportunity employer committed to providing equal opportunity in all of its employment practices and decisions. Emory Healthcare prohibits discrimination, harassment, and retaliation in employment based on race, color, religion, national origin, sex, sexual orientation, gender identity or expression, pregnancy, age (40 and over), disability, citizenship, genetic information, service in the uniformed services, veteran status or any other classification protected by applicable federal, state, or local law.
Be inspired. Be rewarded. Belong. At Emory Healthcare.
At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:
Comprehensive health benefits that start day 1
Student Loan Repayment Assistance & Reimbursement Programs
Family-focused benefits
Wellness incentives
Ongoing mentorship,
development,
and leadership programs
And more
Work Location:
Atlanta, GA
Description
The CRM Technical Architect, Marketing Automation will be responsible for the design, implementation, and optimization of Salesforce Marketing Cloud, ensuring alignment with organizational goals and seamless integration with other marketing technologies
This role is focused on automating marketing processes, optimizing CRM workflows, and providing technical leadership for campaign management
You will work with the marketing team to design integrated, data-driven solutions that increase patient engagement and optimize customer journeys at scale
Marketing Automation & CRM Optimization
Lead the strategy and management of CRM platforms (Salesforce Marketing Cloud, Eloqua, etc.), ensuring seamless integration and alignment with business goals
Configure, manage, and optimize automated workflows, audience segmentation, lead scoring, and customer journeys
Ensure that CRM systems are scalable, reliable, and capable of supporting patient engagement and service-line growth
Collaborate with cross-functional teams to develop and align the CRM roadmap with institutional objectives and best practices
Analytics & Data Management
Guide the team in developing and maintaining dashboards and analytics solutions to measure campaign performance, customer behavior, and marketing ROI
Ensure data integrity and accuracy for CRM reporting, facilitating data-driven decision-making across teams
Collaborate with business intelligence teams to ensure seamless data integration across systems
Cross-Functional Collaboration & Stakeholder Management
Work closely with marketing, IT, and data teams to ensure marketing technologies align with overall business objectives
Influence decisions across departments and collaborate to ensure CRM and marketing automation solutions meet broader organizational goals
Platform Governance & Integration
Establish best practices for CRM system governance, ensuring high standards of data quality, platform utilization, and integration
Collaborate with IT and other departments to maintain seamless integration of CRM technologies across systems
Foster a culture of continuous learning and development, ensuring team members are equipped with the latest technical skills and industry best practices
MINIMUM QUALIFICATIONS
Bachelors degree in Marketing, Information Technology, Business Analytics, or a related field
7+ years in CRM management, marketing automation, or data analytics with at least 3 years in a leadership role
Knowledge, Skills, and Abilities Requirements:
Expertise in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Data Extensions
Strong knowledge of CRM integrations and data modeling concepts
Proven ability to develop and maintain reporting dashboards and analytics solutions
Strong peer leadership and communication skills, with the ability to collaborate across technical and non-technical teams
Preferred Qualifications
Masters degree in Business, Marketing, Data Science, or a related field
Familiarity with advanced analytics tools such as Tableau, Google Analytics, or other BI platforms
Experience with Salesforce Data Cloud or Customer Data Platforms
Knowledge of HIPAA-compliance, personal identity security, and data privacy regulations
Salesforce Marketing Cloud Administrator or Architect certification
JOIN OUR TEAM TODAY!
Emory Healthcare (EHC), part of Emory University (EUV), is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet® designated ambulatory practice. We are made up of 11 hospitals-4 Magnet® designated, the Emory Clinic, and more than 425 provider locations. The Emory Healthcare Network, established in 2011, is the largest clinically integrated network in Georgia, with more than 3,450 physicians concentrating in 70 different subspecialties.
Additional Details
Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.
Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact Emory Healthcare's Human Resources at careers@emoryhealthcare.org . Please note that one week's advance notice is preferred.
Connect With Us!
Connect with us for general consideration!
Division
Emory Healthcare Inc.
Campus Location
Atlanta, GA, 30345
Campus Location
US-GA-Atlanta
Department
EHI Marketing
Job Type
Regular Full-Time
Job Number
149586
Job Category
Business Operations
Schedule
8a-4:30p
Standard Hours
40 Hours
Hourly Minimum
USD $34.91/Hr.
Hourly Midpoint
USD $47.13/Hr.
Emory Healthcare is an Equal Employment Opportunity employer committed to providing equal opportunity in all of its employment practices and decisions. Emory Healthcare prohibits discrimination, harassment, and retaliation in employment based on race, color, religion, national origin, sex, sexual orientation, gender identity or expression, pregnancy, age (40 and over), disability, citizenship, genetic information, service in the uniformed services, veteran status or any other classification protected by applicable federal, state, or local law.