7-Eleven, Inc is hiring: Manager, Marketing in Irving

Summary

Summary: The Loyalty Strategy Manager is responsible for developing and executing loyalty program strategies that deliver measurable business results and elevate the customer experience. This role serves as a strategic partner to merchant teams and vendors, translating customer data into actionable tactics that drive trips, basket size, trial, and customer loyalty. As a trusted consultant and category expert, the Loyalty Strategy Manager will leverage customer insights, segmentation, and loyalty analytics to design impactful promotions and secure vendor funding. This position requires strong cross-functional collaboration and alignment with 7-Eleven’s Leadership Principles, focusing on delivering results, acting with speed and agility, and keeping the customer at the center of decision-making.

Key Responsibilities

• Loyalty Strategy & Execution
• Develop category-specific loyalty strategies to achieve business goals such as increasing trips, units, trial, and customer retention.
• Translate customer insights and segmentation data into operational tactics and promotional strategies.
• Serve as a subject matter expert on loyalty member data, guiding merchants and vendors on how to use customer behavior insights to plan impactful offers.
• Joint Business Planning (JBP) & Vendor Engagement
• Partner with merchant teams and vendor partners to integrate loyalty and customer data into Joint Business Plans (JBPs).
• Secure vendor funding to support loyalty-driven growth initiatives and incremental value for customers.
• Test & Learn + Performance Measurement
• Lead test-and-learn initiatives to identify new opportunities and measure program performance.
• Provide clear reporting and insights on loyalty offers and campaigns to optimize future planning.
• Act as a key partner across marketing, analytics, operations, and merchant teams to ensure alignment with business objectives and seamless execution.
• Ensure loyalty strategies align with 7-Eleven’s leadership principles, focusing on speed, innovation, and customer-centric thinking.

Qualifications

• Bachelor’s degree in marketing, Business, or related field; MBA preferred. 5+ years of experience in loyalty marketing, category management, or CPG retail.
• Demonstrated success using customer insights to influence strategy and deliver measurable results.
• Strong vendor negotiation and funding experience.
• Excellent analytical, communication, and presentation skills.
• Proven ability to work cross-functionally and drive results at pace.

Success Metrics

• Incremental trips, units, and category sales driven by loyalty strategies.
• Vendor funding secured for loyalty initiatives.
• Increased loyalty member engagement and retention in assigned categories.
• Measurable impact from test-and-learn initiatives and data-driven strategies.

For a general description of all benefits 7-Eleven is offering in the US for the position, please visit the link.