Overview
The Loyalty Strategy Manager is responsible for developing and executing loyalty program strategies that deliver measurable business results and elevate the customer experience. This role serves as a strategic partner to merchant teams and vendors, translating customer data into actionable tactics that drive trips, basket size, trial, and customer loyalty. As a trusted consultant and category expert, the Loyalty Strategy Manager will leverage customer insights, segmentation, and loyalty analytics to design impactful promotions and secure vendor funding. This position requires strong cross-functional collaboration and alignment with 7-Eleven’s Leadership Principles, focusing on delivering results, acting with speed and agility, and keeping the customer at the center of decision-making.
Key Responsibilities
- Loyalty Strategy & Execution: Develop category-specific loyalty strategies to achieve business goals such as increasing trips, units, trial, and customer retention.
- Translate customer insights and segmentation data into operational tactics and promotional strategies.
- Serve as a subject matter expert on loyalty member data, guiding merchants and vendors on how to use customer behavior insights to plan impactful offers.
- Joint Business Planning (JBP) & Vendor Engagement: Partner with merchant teams and vendor partners to integrate loyalty and customer data into Joint Business Plans (JBPs).
- Secure vendor funding to support loyalty-driven growth initiatives and incremental value for customers.
- Test & Learn + Performance Measurement: Lead test-and-learn initiatives to identify new opportunities and measure program performance.
- Provide clear reporting and insights on loyalty offers and campaigns to optimize future planning.
- Act as a key partner across marketing, analytics, operations, and merchant teams to ensure alignment with business objectives and seamless execution.
- Ensure loyalty strategies align with 7-Eleven’s leadership principles, focusing on speed, innovation, and customer-centric thinking.
Qualifications
- Bachelor’s degree in marketing, business, or related field; MBA preferred. 5+ years of experience in loyalty marketing, category management, or CPG retail.
- Demonstrated success using customer insights to influence strategy and deliver measurable results.
- Strong vendor negotiation and funding experience.
- Excellent analytical, communication, and presentation skills.
- Proven ability to work cross-functionally and drive results at pace.
Success Metrics
- Incremental trips, units, and category sales driven by loyalty strategies.
- Vendor funding secured for loyalty initiatives.
- Increased loyalty member engagement and retention in assigned categories.
- Measurable impact from test-and-learn initiatives and data-driven strategies.
Details
- Location: Irving, TX
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Retail
For a general description of all benefits 7-Eleven is offering in the US for the position, please refer to the company’s benefits information.