Piping Technology & Products
Position Title : Digital Marketing Manager
Department:
Marketing Reports To : FLSA Classification:
Exempt Job Type:
Full-Time (On-Site) Schedule:
Monday–Friday About Piping Technology & Products (PT&P)
Founded in 1978 and based in Houston, TX, PT&P is a leading manufacturer of engineered pipe supports and other piping system products used in power, refining, chemical, and related industries. We’re known for fast turnaround, reliable quality, and a strong commitment to helping our customers keep critical infrastructure running. With a wide range of in-house capabilities, PT&P continues to grow while staying focused on innovation, service, and long-term partnerships. Join our team and help deliver solutions that keep critical infrastructure running safely and efficiently.
Position Summary
Piping Technology & Products is a fast-growing manufacturing company supplying pipe supports and expansion joints worldwide. We’re looking for a
Digital Marketing Manager
who is wired for growth — someone who thrives on turning data into results, experiments into wins, and websites into demand engines. This is a
hands-on leadership role : you’ll be the architect of our digital growth strategy and the day-to-day coach of a 5-person marketing team. Your mission is simple:
grow qualified traffic, generate leads, and increase RFQs. What You’ll Do ·
Own the growth strategy
— Drive web traffic, inbound leads, and RFQs through SEO, AEO/GEO, site performance, and funnel optimization. ·
Lead a talented team
— Manage content, design, web development, email/webinars, and marketing ops/experiments; foster a high-output, collaborative culture. ·
Optimize visibility
— Improve search rankings (SEO), answer engine visibility (AEO/GEO), and overall site performance (Core Web Vitals, page load times). ·
Run experiments
— Launch A/B tests on landing pages, CTAs, and lead flows; build dashboards to track what’s working. ·
Be the player-coach
— Get hands-on with analytics, dashboards (GA4, Looker Studio, HubSpot), and site optimization tools while setting direction for the team. ·
Translate complexity
— Learn our technical products quickly and communicate them with clarity to the right audiences. Key Metrics of Success ·
Traffic:
Growth in organic and inbound web traffic ·
Leads:
Increases in high-quality leads and conversions ·
RFQs:
Measurable growth in RFQs submitted ·
Performance:
Faster sites, higher rankings, and improved conversion flows ·
Visibility:
Increased presence in answer engines (GEO/AEO) and traditional SEO Who You Are
·
Growth-obsessed:
5+ years in digital/growth marketing with a proven record of scaling traffic and leads. ·
Technical:
Fluent in SEO, AEO/GEO, Core Web Vitals, analytics platforms, and A/B testing. ·
Data-driven:
Build dashboards, track attribution, and turn insights into results. ·
Hands-on leader:
Ready to manage a team while jumping into the details yourself. ·
Fast learner:
Can quickly absorb technical product knowledge and use it to craft clear, effective marketing. ·
Coach & builder:
Have the mindset to lead a team today and grow into a stronger leader with support and mentorship. Why Join Us ·
Lead a
full-stack in-house marketing team
with strong capabilities in content, design, dev, and marketing ops. ·
Work closely with a CEO who values and understands digital marketing. ·
Be at the forefront of marketing innovation in both SEO and AEO/GEO. · Play a critical role in the growth of a 40+ year old company that continues to innovate.
Marketing Reports To : FLSA Classification:
Exempt Job Type:
Full-Time (On-Site) Schedule:
Monday–Friday About Piping Technology & Products (PT&P)
Founded in 1978 and based in Houston, TX, PT&P is a leading manufacturer of engineered pipe supports and other piping system products used in power, refining, chemical, and related industries. We’re known for fast turnaround, reliable quality, and a strong commitment to helping our customers keep critical infrastructure running. With a wide range of in-house capabilities, PT&P continues to grow while staying focused on innovation, service, and long-term partnerships. Join our team and help deliver solutions that keep critical infrastructure running safely and efficiently.
Position Summary
Piping Technology & Products is a fast-growing manufacturing company supplying pipe supports and expansion joints worldwide. We’re looking for a
Digital Marketing Manager
who is wired for growth — someone who thrives on turning data into results, experiments into wins, and websites into demand engines. This is a
hands-on leadership role : you’ll be the architect of our digital growth strategy and the day-to-day coach of a 5-person marketing team. Your mission is simple:
grow qualified traffic, generate leads, and increase RFQs. What You’ll Do ·
Own the growth strategy
— Drive web traffic, inbound leads, and RFQs through SEO, AEO/GEO, site performance, and funnel optimization. ·
Lead a talented team
— Manage content, design, web development, email/webinars, and marketing ops/experiments; foster a high-output, collaborative culture. ·
Optimize visibility
— Improve search rankings (SEO), answer engine visibility (AEO/GEO), and overall site performance (Core Web Vitals, page load times). ·
Run experiments
— Launch A/B tests on landing pages, CTAs, and lead flows; build dashboards to track what’s working. ·
Be the player-coach
— Get hands-on with analytics, dashboards (GA4, Looker Studio, HubSpot), and site optimization tools while setting direction for the team. ·
Translate complexity
— Learn our technical products quickly and communicate them with clarity to the right audiences. Key Metrics of Success ·
Traffic:
Growth in organic and inbound web traffic ·
Leads:
Increases in high-quality leads and conversions ·
RFQs:
Measurable growth in RFQs submitted ·
Performance:
Faster sites, higher rankings, and improved conversion flows ·
Visibility:
Increased presence in answer engines (GEO/AEO) and traditional SEO Who You Are
·
Growth-obsessed:
5+ years in digital/growth marketing with a proven record of scaling traffic and leads. ·
Technical:
Fluent in SEO, AEO/GEO, Core Web Vitals, analytics platforms, and A/B testing. ·
Data-driven:
Build dashboards, track attribution, and turn insights into results. ·
Hands-on leader:
Ready to manage a team while jumping into the details yourself. ·
Fast learner:
Can quickly absorb technical product knowledge and use it to craft clear, effective marketing. ·
Coach & builder:
Have the mindset to lead a team today and grow into a stronger leader with support and mentorship. Why Join Us ·
Lead a
full-stack in-house marketing team
with strong capabilities in content, design, dev, and marketing ops. ·
Work closely with a CEO who values and understands digital marketing. ·
Be at the forefront of marketing innovation in both SEO and AEO/GEO. · Play a critical role in the growth of a 40+ year old company that continues to innovate.