Megalabs North America
Product Marketing Manager Wellness (CPG | Retail + eCommerce)
Megalabs North America, Miami, Florida, us, 33222
Brand & Product Strategy
Build annual/quarterly plans for assigned brands: positioning, messaging, claims, and KPIs.
Lead category and competitive analyses to identify whitespace and sharpen differentiation.
Partner with Global/R&D/Legal on innovation (packaging updates, new formats/counts/flavors) and claims substantiation.
Go-to-Market & Execution
Own product launch/refresh plans (timelines, briefs, budgets, success metrics). Manage creative briefs and coordinate agencies/in-house teams; ensure assets meet platform best practices (organic, paid, PDP, retail media). Drive website updates and optimize retailer assets for conversion (Amazon A+/SEO, Walmart Rich Media, CVS, etc.).
Performance & Sales Enablement
Manage channel budgets with a test-and-learn approach across Meta, Google, TikTok, and retail media (Amazon Ads, Walmart Connect, Roundel, Instacart). Track and report KPIs (velocity, conversion, ROAS/TACOS, share); recommend optimizations. Support sell-in: line reviews, shopper programs, displays, and customer meeting materials. Collaborate closely with eCommerce, Sales, R&D, and Legal to align plans and timelines.
Collaboration & Leadership
Coordinate cross-functional workstreams; keep owners and deadlines clear. Manage agencies and vendors; may mentor a coordinator/intern as the team grows. Contribute to a results-driven, collaborative culture.
What youll bring
4+ years
in
CPG
brand/product/product marketing or marketing operations with budget ownership and campaign execution in the U.S. Experience launching/scaling products across
retail + eCommerce ; experience with Amazon/Walmart content and retail media platforms. Strong project management, communication, and brief-writing skills; high attention to detail. Data-driven mindset; proficiency with Excel/PowerPoint and marketing analytics. Bonus: consumer health/OTC exposure; GA4/Looker, Salsify/Syndigo, Pacvue/Perpetua; Spanish
a plus.
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Go-to-Market & Execution
Own product launch/refresh plans (timelines, briefs, budgets, success metrics). Manage creative briefs and coordinate agencies/in-house teams; ensure assets meet platform best practices (organic, paid, PDP, retail media). Drive website updates and optimize retailer assets for conversion (Amazon A+/SEO, Walmart Rich Media, CVS, etc.).
Performance & Sales Enablement
Manage channel budgets with a test-and-learn approach across Meta, Google, TikTok, and retail media (Amazon Ads, Walmart Connect, Roundel, Instacart). Track and report KPIs (velocity, conversion, ROAS/TACOS, share); recommend optimizations. Support sell-in: line reviews, shopper programs, displays, and customer meeting materials. Collaborate closely with eCommerce, Sales, R&D, and Legal to align plans and timelines.
Collaboration & Leadership
Coordinate cross-functional workstreams; keep owners and deadlines clear. Manage agencies and vendors; may mentor a coordinator/intern as the team grows. Contribute to a results-driven, collaborative culture.
What youll bring
4+ years
in
CPG
brand/product/product marketing or marketing operations with budget ownership and campaign execution in the U.S. Experience launching/scaling products across
retail + eCommerce ; experience with Amazon/Walmart content and retail media platforms. Strong project management, communication, and brief-writing skills; high attention to detail. Data-driven mindset; proficiency with Excel/PowerPoint and marketing analytics. Bonus: consumer health/OTC exposure; GA4/Looker, Salsify/Syndigo, Pacvue/Perpetua; Spanish
a plus.
#J-18808-Ljbffr