iPromo
About iPromo
iPromo is a leading distributor of branded merchandise, corporate gifts, and promotional products, helping brands leave a lasting impression. We partner with companies of all sizes to create impactful, custom-branded experiences for their employees and clients. Position Summary
Were looking for a
hands-on, data-driven Growth Marketing Manager
to own and scale our eCommerce acquisition and conversion engine. This is not a strategy-only roleyou will
plan, launch, optimize, and measure campaigns across SEM, SEO, CRO, paid social, and product page creation. What Youll Do Own full-funnel performance marketing across
Google Ads (SEM), SEO, CRO, and Meta (Facebook/Instagram) ads. Audit, design, and optimize
landing pages + product pages
to maximize conversion and revenue per visitor. Run
structured A/B and multivariate tests
with clear hypotheses, controls, and measurable lifts. Report on
CAC, ROAS, and LTV/CAC ratios
with actionable insights, not just numbers. Collaborate with design, dev, and content teams to ensure SEO-friendly, conversion-optimized site architecture.
Who You Are
Proven operator : Youve directly managed
$100K+/month ad spend
and can point to
specific campaigns
where you reduced CAC or improved ROAS. Analytical & technical : Comfortable with
Google Analytics 4, Tag Manager, Looker Studio, and SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.) . Conversion obsessed : You dont just drive trafficyou optimize the on-site experience (CRO, landing pages, product detail pages). Hands-on : Youve built, launched, and scaled campaigns yourselfnot just overseen agencies. eCommerce focused : Direct experience in
multi-SKU eCommerce
or marketplace businesses.
Must-Have Experience
Running
Google Ads + Meta Ads
with measurable ROI improvements. Executing
technical + content SEO
that drove revenue, not just rankings. Designing and testing
landing pages + product pages
that increased CVR. Using
CRO frameworks
(A/B testing, user journey analysis). Reporting growth metrics tied to
revenue and profit, not vanity metrics.
How We Filter
If you apply, be prepared to answer
5 specific, practical questions
on SEM, SEO, CRO, landing page optimization, Google Ads, and Meta Ads.
Generic answers will disqualify you. This role is for doers, not overseers.
If you thrive on digging into data, testing relentlessly, and proving impact with hard numbers, youll fit right in. Why Join iPromo?
Fast-paced, collaborative culture with room to innovate High-impact role with visibility across marketing and leadership teams Opportunity to lead and grow a full-funnel digital marketing program Competitive compensation and benefits package
Salary Range $70,000-$90,000 + bonus opportunity #J-18808-Ljbffr
iPromo is a leading distributor of branded merchandise, corporate gifts, and promotional products, helping brands leave a lasting impression. We partner with companies of all sizes to create impactful, custom-branded experiences for their employees and clients. Position Summary
Were looking for a
hands-on, data-driven Growth Marketing Manager
to own and scale our eCommerce acquisition and conversion engine. This is not a strategy-only roleyou will
plan, launch, optimize, and measure campaigns across SEM, SEO, CRO, paid social, and product page creation. What Youll Do Own full-funnel performance marketing across
Google Ads (SEM), SEO, CRO, and Meta (Facebook/Instagram) ads. Audit, design, and optimize
landing pages + product pages
to maximize conversion and revenue per visitor. Run
structured A/B and multivariate tests
with clear hypotheses, controls, and measurable lifts. Report on
CAC, ROAS, and LTV/CAC ratios
with actionable insights, not just numbers. Collaborate with design, dev, and content teams to ensure SEO-friendly, conversion-optimized site architecture.
Who You Are
Proven operator : Youve directly managed
$100K+/month ad spend
and can point to
specific campaigns
where you reduced CAC or improved ROAS. Analytical & technical : Comfortable with
Google Analytics 4, Tag Manager, Looker Studio, and SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.) . Conversion obsessed : You dont just drive trafficyou optimize the on-site experience (CRO, landing pages, product detail pages). Hands-on : Youve built, launched, and scaled campaigns yourselfnot just overseen agencies. eCommerce focused : Direct experience in
multi-SKU eCommerce
or marketplace businesses.
Must-Have Experience
Running
Google Ads + Meta Ads
with measurable ROI improvements. Executing
technical + content SEO
that drove revenue, not just rankings. Designing and testing
landing pages + product pages
that increased CVR. Using
CRO frameworks
(A/B testing, user journey analysis). Reporting growth metrics tied to
revenue and profit, not vanity metrics.
How We Filter
If you apply, be prepared to answer
5 specific, practical questions
on SEM, SEO, CRO, landing page optimization, Google Ads, and Meta Ads.
Generic answers will disqualify you. This role is for doers, not overseers.
If you thrive on digging into data, testing relentlessly, and proving impact with hard numbers, youll fit right in. Why Join iPromo?
Fast-paced, collaborative culture with room to innovate High-impact role with visibility across marketing and leadership teams Opportunity to lead and grow a full-funnel digital marketing program Competitive compensation and benefits package
Salary Range $70,000-$90,000 + bonus opportunity #J-18808-Ljbffr