Puttshack
Overview
Puttshack is an upscale, tech-infused mini golf experience offering world-class food and full bar in a fun, communal setting. This hybrid role is based in Chicago (River North) with three days onsite and reports to the CMO. Position Summary
Reporting to the CMO, Puttshack is seeking a fun, highly organized, and data-driven leader to define and execute our end-to-end digital marketing strategy. This role will be a key player in driving business growth by optimizing the full-funnel guest experience across paid media, CRM/loyalty, SEO, and website. This role requires a strategic visionary who can translate data into actionable insights, lead a small team, and orchestrate cross-functional initiatives to deliver strong ROI and enhance our guest experience. Location
Hybrid role with 3 days onsite at the Home Office in Chicago (River North), IL. Position Responsibilities
Own the end-to-end digital strategy and roadmap across paid media, CRM/loyalty, SEO, and web to deliver a cohesive full-funnel customer journey and measurable business impact. Lead annual planning with Brand and Communications; set goals, audience strategy, channel mix, investment levels, and KPIs tied to revenue and ROI. Architect and optimize paid search, paid social, and programmatic; drive testing, budget pacing, and performance reporting using GA4, Google stack, and Meta Ads Manager. Translate first-party data into segmentation, personalization, and lifecycle programs (email/SMS/automation) that increase repeat visits and incremental revenue. Collaborate with the Web Specialist to improve site UX, speed, conversion, and SEO; define testing plans, prioritize backlogs, and oversee CMS governance. Analyze website data, user behavior, and test results to draw insights and recommend actionable enhancements. Manage agencies and partners for accountability, performance, and cost efficiency; negotiate contracts and evaluate new capabilities. Serve as main point of contact for the digital marketing agency and support vendor management for marketing technology partners. Lead and develop a high-performing team, set clear objectives, coach regularly, and foster cross-functional alignment. Ensure compliance with data privacy and consumer protection laws; establish measurement frameworks, attribution approaches, and reporting cadences for executive visibility. Drive cross-departmental initiatives with Tech, Finance, and Operations to enhance digital products and the guest experience. Assign and manage digital budgets, forecasts, and variance analyses; reallocate quickly based on performance insights. Stay ahead of platform changes, industry trends, and competitor moves; proactively recommend innovations that create advantage. Other projects or duties as assigned. Qualifications
Required Skills and Experience
8+ years of progressive digital marketing experience with demonstrated ownership of multi-channel strategy and P&L-aligned outcomes in consumer, F&B, or entertainment; multi-unit/location experience strongly preferred. BS/BA in Marketing, Business, or related field (advanced degree or relevant certifications a plus). 2+ years leading and developing high-performing teams; proven ability to set goals, coach, and manage performance. Hands-on expertise with GA4, Google Ads, Tag Manager, SEO fundamentals, and basic HTML/CMS; ability to build dashboards and translate insights into action. Proven success designing and optimizing full-funnel programs across paid search/social, programmatic, and organic; strong test-and-learn mindset with A/B and multivariate experimentation. Lifecycle/CRM proficiency (email, SMS, marketing automation) leveraging first-party data for segmentation, personalization, and measurable lift in repeat visits and revenue. Strong command of attribution and measurement frameworks (e.g., MMM/MTA, incrementality), KPI setting, and ROI optimization; comfortable with budgeting, forecasting, and pacing. Experience managing agencies and martech vendors (contracts, SOWs, SLAs) and evaluating new tools/capabilities. Partner-oriented leader with cross-functional collaboration (Brand/Comms, Tech, Ops, Finance) to ship roadmaps and improve guest/user experience. Excellent attention to detail, organization, and project management; strong problem-solving plus clear written and verbal communication. Working knowledge of data privacy and consumer protection standards relevant to digital marketing (e.g., CAN-SPAM, TCPA, GDPR/CCPA) and consent management best practices. Travel may be required to support business needs/projects. This position must pass a post-offer background check. Preferred Skills & Experience
Experience with ESP/SMS platforms, CDPs, and audience management; comfort with basic SQL or BI tools (Looker/Tableau/Power BI) for analysis. Programmatic/DSP management experience and familiarity with retail media or local store marketing for multi-unit businesses. Familiarity with tag governance, data layer best practices, and server-side tagging. Experience developing executive-ready reporting cadences and narratives that tie marketing performance to business outcomes. Physical Requirements
Physical activities on a continuous basis; sit at a desk for long periods; frequent use of telephone/video conferencing and keyboard. Some walking and lifting, up to 25 lbs, may be required. The noise level is typically low to moderate. Accommodation may be made to enable individuals with disabilities to perform essential functions. #sourcingpro #55uv #65total #puttshack999corporateoffice #puttshack #puttshack
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Puttshack is an upscale, tech-infused mini golf experience offering world-class food and full bar in a fun, communal setting. This hybrid role is based in Chicago (River North) with three days onsite and reports to the CMO. Position Summary
Reporting to the CMO, Puttshack is seeking a fun, highly organized, and data-driven leader to define and execute our end-to-end digital marketing strategy. This role will be a key player in driving business growth by optimizing the full-funnel guest experience across paid media, CRM/loyalty, SEO, and website. This role requires a strategic visionary who can translate data into actionable insights, lead a small team, and orchestrate cross-functional initiatives to deliver strong ROI and enhance our guest experience. Location
Hybrid role with 3 days onsite at the Home Office in Chicago (River North), IL. Position Responsibilities
Own the end-to-end digital strategy and roadmap across paid media, CRM/loyalty, SEO, and web to deliver a cohesive full-funnel customer journey and measurable business impact. Lead annual planning with Brand and Communications; set goals, audience strategy, channel mix, investment levels, and KPIs tied to revenue and ROI. Architect and optimize paid search, paid social, and programmatic; drive testing, budget pacing, and performance reporting using GA4, Google stack, and Meta Ads Manager. Translate first-party data into segmentation, personalization, and lifecycle programs (email/SMS/automation) that increase repeat visits and incremental revenue. Collaborate with the Web Specialist to improve site UX, speed, conversion, and SEO; define testing plans, prioritize backlogs, and oversee CMS governance. Analyze website data, user behavior, and test results to draw insights and recommend actionable enhancements. Manage agencies and partners for accountability, performance, and cost efficiency; negotiate contracts and evaluate new capabilities. Serve as main point of contact for the digital marketing agency and support vendor management for marketing technology partners. Lead and develop a high-performing team, set clear objectives, coach regularly, and foster cross-functional alignment. Ensure compliance with data privacy and consumer protection laws; establish measurement frameworks, attribution approaches, and reporting cadences for executive visibility. Drive cross-departmental initiatives with Tech, Finance, and Operations to enhance digital products and the guest experience. Assign and manage digital budgets, forecasts, and variance analyses; reallocate quickly based on performance insights. Stay ahead of platform changes, industry trends, and competitor moves; proactively recommend innovations that create advantage. Other projects or duties as assigned. Qualifications
Required Skills and Experience
8+ years of progressive digital marketing experience with demonstrated ownership of multi-channel strategy and P&L-aligned outcomes in consumer, F&B, or entertainment; multi-unit/location experience strongly preferred. BS/BA in Marketing, Business, or related field (advanced degree or relevant certifications a plus). 2+ years leading and developing high-performing teams; proven ability to set goals, coach, and manage performance. Hands-on expertise with GA4, Google Ads, Tag Manager, SEO fundamentals, and basic HTML/CMS; ability to build dashboards and translate insights into action. Proven success designing and optimizing full-funnel programs across paid search/social, programmatic, and organic; strong test-and-learn mindset with A/B and multivariate experimentation. Lifecycle/CRM proficiency (email, SMS, marketing automation) leveraging first-party data for segmentation, personalization, and measurable lift in repeat visits and revenue. Strong command of attribution and measurement frameworks (e.g., MMM/MTA, incrementality), KPI setting, and ROI optimization; comfortable with budgeting, forecasting, and pacing. Experience managing agencies and martech vendors (contracts, SOWs, SLAs) and evaluating new tools/capabilities. Partner-oriented leader with cross-functional collaboration (Brand/Comms, Tech, Ops, Finance) to ship roadmaps and improve guest/user experience. Excellent attention to detail, organization, and project management; strong problem-solving plus clear written and verbal communication. Working knowledge of data privacy and consumer protection standards relevant to digital marketing (e.g., CAN-SPAM, TCPA, GDPR/CCPA) and consent management best practices. Travel may be required to support business needs/projects. This position must pass a post-offer background check. Preferred Skills & Experience
Experience with ESP/SMS platforms, CDPs, and audience management; comfort with basic SQL or BI tools (Looker/Tableau/Power BI) for analysis. Programmatic/DSP management experience and familiarity with retail media or local store marketing for multi-unit businesses. Familiarity with tag governance, data layer best practices, and server-side tagging. Experience developing executive-ready reporting cadences and narratives that tie marketing performance to business outcomes. Physical Requirements
Physical activities on a continuous basis; sit at a desk for long periods; frequent use of telephone/video conferencing and keyboard. Some walking and lifting, up to 25 lbs, may be required. The noise level is typically low to moderate. Accommodation may be made to enable individuals with disabilities to perform essential functions. #sourcingpro #55uv #65total #puttshack999corporateoffice #puttshack #puttshack
#J-18808-Ljbffr