Marketing Manager Job at Robert Half in Scotch Plains

We are looking for an experienced Marketing Manager to lead strategic initiatives and drive impactful campaigns in the education sector. This role requires a creative thinker who excels in digital and B2B marketing strategies to enhance brand visibility and engagement. Join our team in Scotch Plains, New Jersey, to make a difference in shaping our marketing efforts.

Responsibilities:
• Develop and execute comprehensive marketing strategies tailored to the education industry.
• Lead the planning and management of email campaigns to maximize audience engagement.
• Drive B2B marketing initiatives, building strong relationships with partners and stakeholders.
• Oversee digital marketing efforts, including social media, SEO, and paid advertising.
• Analyze campaign performance data to identify opportunities for improvement and optimization.
• Collaborate with cross-functional teams to ensure brand consistency across all platforms.
• Create and manage budgets for marketing campaigns to ensure cost-effective execution.
• Research market trends and competitor activities to inform strategic decisions.
• Foster brand awareness through innovative campaigns and targeted messaging.
• Monitor industry advancements to incorporate new tools and techniques into marketing plans.• Proven experience in marketing management, preferably within the education sector.
• Strong expertise in email campaigns, B2B marketing, and digital strategies.
• Excellent ability to plan and execute effective marketing campaigns.
• Solid understanding of brand awareness and strategies to enhance it.
• Proficiency in analyzing data and deriving actionable insights.
• Exceptional communication and collaboration skills.
• Familiarity with marketing tools and platforms, including CRM systems.
• Bachelor's degree in Marketing, Business, or a related field is highly preferred.