Gold Spectrum CBD
Summary:
We are seeking a dynamic and results-oriented Advertising Manager to lead the planning, execution, and optimization of our advertising strategies across digital, social, traditional, and experimental channels. The ideal candidate will bring expertise in integrated marketing campaigns, paid media management, and broad communications. Ensuring our advertising initiatives drive measurable engagement, growth, and most importantly ROI.
Responsibilities
Develop and execute multi-channel advertising campaigns (digital, social, print, and events) to build brand awareness, generate leads, and measurable stats. Lead strategy for audience segmentation, targeting, and creative messaging to maximize impact across campaigns and customer segments (Retail, E-commerce, and Wholesale) Manage budgets, negotiate media placements, and ensure cost-effective execution. Oversee performance tracking and reporting, translate insights into actionable recommendations for campaign optimization. Partner with internal teams (Marketing, Graphics, and Sales) to align advertising efforts with overall business goals. Build and maintain business partner relationships to secure strong placements and consistent collaborative opportunities. Supervise creative asset development to ensure brand consistency in advertising copy and visuals. Support leadership and executive team visibility through strategic media opportunities, sponsorships, and event activations. Stay ahead of industry trends, tools, and best practices to bring innovative approaches to the organization's advertising strategy. Qualifications Bachelor's Degree in Marketing, Advertising, Communications or related field 2+ Years of professional experience in advertising, paid media, integrated marketing campaigns Proven track record of driving measurable growth and positive ROI through targeted advertising strategies. Strong skill in campaign management, antalytics, and performance optimization. Proficiency with media planning/buying platforms and marketing analytics tools. Excellent communication, project management, and cross-functional collaboration skills. Ability to thrive in fast-paced, deadline-driven enviroments. If this sounds like something you would like to pursue, apply now!
Develop and execute multi-channel advertising campaigns (digital, social, print, and events) to build brand awareness, generate leads, and measurable stats. Lead strategy for audience segmentation, targeting, and creative messaging to maximize impact across campaigns and customer segments (Retail, E-commerce, and Wholesale) Manage budgets, negotiate media placements, and ensure cost-effective execution. Oversee performance tracking and reporting, translate insights into actionable recommendations for campaign optimization. Partner with internal teams (Marketing, Graphics, and Sales) to align advertising efforts with overall business goals. Build and maintain business partner relationships to secure strong placements and consistent collaborative opportunities. Supervise creative asset development to ensure brand consistency in advertising copy and visuals. Support leadership and executive team visibility through strategic media opportunities, sponsorships, and event activations. Stay ahead of industry trends, tools, and best practices to bring innovative approaches to the organization's advertising strategy. Qualifications Bachelor's Degree in Marketing, Advertising, Communications or related field 2+ Years of professional experience in advertising, paid media, integrated marketing campaigns Proven track record of driving measurable growth and positive ROI through targeted advertising strategies. Strong skill in campaign management, antalytics, and performance optimization. Proficiency with media planning/buying platforms and marketing analytics tools. Excellent communication, project management, and cross-functional collaboration skills. Ability to thrive in fast-paced, deadline-driven enviroments. If this sounds like something you would like to pursue, apply now!