Crosby Land Company
Job Description
Job Description Overview Crosby Land Company is a premier land brokerage and management firm specializing in the sale and stewardship of investment-grade land across the Southeast. We are seeking a dynamic and detail-oriented Marketing Manager to lead our marketing strategy and ensure our brand remains at the forefront of the land brokerage industry. The ideal candidate is creative, organized, and data-driven, with a passion for the outdoors and a proven ability to create and manage high-impact marketing campaigns across digital and print platforms. Key Responsibilities Brand & Strategy Develop and implement a comprehensive marketing strategy that supports company growth and reinforces Crosby Land Company’s reputation as a trusted land brokerage. Streamline marketing materials and campaigns to ensure a consistent, concise, and compelling brand message across all platforms. Research and establish partnerships with key industry groups and affiliates to expand brand visibility and market reach. Digital Marketing & Online Presence Oversee website design, content updates, SEO development, and analytics tracking, ensuring an engaging and optimized user experience. Plan, create, and manage advertising campaigns across social media platforms (Facebook, Instagram, LinkedIn, YouTube) and Google Ads, leveraging both paid and organic strategies to drive leads and listings. Monitor and respond to audience engagement across all social platforms to foster strong relationships and grow the online community. Track leads and campaign performance to measure ROI and adjust strategies for maximum impact. Creative Content & Design Edit and enhance property images and videos for use across marketing channels. Design professional marketing materials, including brochures, flyers, agent collateral (for sale signs, business cards, hats, folders, pamphlets), and trade show displays for high-profile events such as SEWE. Produce monthly e-newsletters and email blasts to highlight listings, company news, and conservation achievements.
Client & Agent Support Create detailed Marketing Overviews for clients, summarizing campaign reach and performance across social, print, and digital advertising. Coordinate with agents to ensure the timely delivery of marketing materials and provide strategic support for individual property promotions. Maintain up-to-date partner website listings and online advertising to ensure accuracy and brand consistency. Requirements Qualifications
Bachelor’s degree in Marketing, Communications, or a related field 3+ years of marketing experience, preferably in real estate, land brokerage, or related industries. Strong skills in digital marketing, including SEO, analytics, email campaigns, and paid social advertising. Proficiency in design and editing tools (Adobe Creative Suite, Canva, or similar). Excellent organizational, communication, and project management abilities. An appreciation for outdoor lifestyles, land stewardship, or real estate is a plus.
Benefits Salary Health, Dental, and Life Insurance
Job Description Overview Crosby Land Company is a premier land brokerage and management firm specializing in the sale and stewardship of investment-grade land across the Southeast. We are seeking a dynamic and detail-oriented Marketing Manager to lead our marketing strategy and ensure our brand remains at the forefront of the land brokerage industry. The ideal candidate is creative, organized, and data-driven, with a passion for the outdoors and a proven ability to create and manage high-impact marketing campaigns across digital and print platforms. Key Responsibilities Brand & Strategy Develop and implement a comprehensive marketing strategy that supports company growth and reinforces Crosby Land Company’s reputation as a trusted land brokerage. Streamline marketing materials and campaigns to ensure a consistent, concise, and compelling brand message across all platforms. Research and establish partnerships with key industry groups and affiliates to expand brand visibility and market reach. Digital Marketing & Online Presence Oversee website design, content updates, SEO development, and analytics tracking, ensuring an engaging and optimized user experience. Plan, create, and manage advertising campaigns across social media platforms (Facebook, Instagram, LinkedIn, YouTube) and Google Ads, leveraging both paid and organic strategies to drive leads and listings. Monitor and respond to audience engagement across all social platforms to foster strong relationships and grow the online community. Track leads and campaign performance to measure ROI and adjust strategies for maximum impact. Creative Content & Design Edit and enhance property images and videos for use across marketing channels. Design professional marketing materials, including brochures, flyers, agent collateral (for sale signs, business cards, hats, folders, pamphlets), and trade show displays for high-profile events such as SEWE. Produce monthly e-newsletters and email blasts to highlight listings, company news, and conservation achievements.
Client & Agent Support Create detailed Marketing Overviews for clients, summarizing campaign reach and performance across social, print, and digital advertising. Coordinate with agents to ensure the timely delivery of marketing materials and provide strategic support for individual property promotions. Maintain up-to-date partner website listings and online advertising to ensure accuracy and brand consistency. Requirements Qualifications
Bachelor’s degree in Marketing, Communications, or a related field 3+ years of marketing experience, preferably in real estate, land brokerage, or related industries. Strong skills in digital marketing, including SEO, analytics, email campaigns, and paid social advertising. Proficiency in design and editing tools (Adobe Creative Suite, Canva, or similar). Excellent organizational, communication, and project management abilities. An appreciation for outdoor lifestyles, land stewardship, or real estate is a plus.
Benefits Salary Health, Dental, and Life Insurance