Stanford Health Care
Director - Marketing Data and Digital Solutions
Stanford Health Care, Palo Alto, California, United States, 94306
Director - Marketing Data and Digital Solutions
Join to apply for the
Director - Marketing Data and Digital Solutions
role at
Stanford Health Care This is a Stanford Health Care job. Overview
Directs and leads the strategic development and implementation of data-driven infrastructure needs for the marketing department. Responsible for leading our digital evolution by coordinating and leading strategic digital solution implementations and projects. This role will collaborate with colleagues across marketing, IT, and vendor partners to implement digital technology solutions such as migrations, personalization, marketing technology, and data systems. This role requires a leader with exceptional technical communication skills to collaborate with cross-functional teams, including data engineers, IT, and marketing SMEs, to define and prioritize product requirements and integration processes. The Director will oversee data management practices, database design, and the integration of diverse data sources to create a comprehensive marketing database that drives performance insights (managed by Director, Performance Reporting) while upholding compliance with data privacy regulations. The ideal candidate will possess a deep understanding of marketing automation tools and a proven track record of leveraging data to enhance marketing effectiveness and user engagement. Location
Stanford Health Care What You Will Do
Employees must abide by all Joint Commission requirements including, but not limited to, sensitivity to cultural diversity, patient care, patients’ rights and ethical treatment, safety and security of physical environments, emergency management, teamwork, respect for others, participation in ongoing education and training, communication and adherence to safety and quality programs, sustaining compliance with National Patient Safety Goals, and licensure and health screenings. Lead and manage the implementation of marketing and digital product solutions, ensuring they are delivered on time, within budget, and meet the marketing department’s strategic objectives. Ability to assess and understand marketing technology stack tools that drive efficiency through automation and better data analysis. Establishes feature roadmaps and release plans and build compelling business cases. Develops presentations of the research, strategy and business cases to senior level leadership including SVP, VP and C-Suite Manages in complex matrixed organization to ensure understanding of what we are solving for. Getting alignment to build digital solutions from project brief to concepts to IT implementation. Stay up-to-date with industry trends and best practices in web and digital solutions implementation, and recommend innovative approaches to enhance project outcomes Manages overall program budget and contracts to ensure efficient use of time and money. Collaborates with cross-functional teams, including developers, designers, project managers, and stakeholders, to define project requirements and establish project plans. Collaborates with SHC Technology and Digital Solutions to ensure alignment of functionality/design with technology capabilities. Leads the creation of user stories utilized by SHC IT Web team; prioritizes user stories and plans each sprint development cycle for what is worked and pushed live on site. Coordinates with internal and external stakeholders to gather feedback, address concerns, and ensure alignment throughout the technology implementation process. Leads matrixed teams with other key leaders in marketing; fosters collaboration, knowledge sharing, and continuous improvement. Identifies key metrics and develops dashboards/reports on feature usage and performance; provides recommendations for web evolution/optimization based on data. Consults on budget-related objectives and suggests adjustments based on financial analysis and market growth objectives. Reviews and manages infrastructure and workflow processes to increase productivity, minimize liabilities and optimize budget ROI. Provides reports on return on for all service line and business unit activities. Establishes cost parameters, market applications and projections for discipline-related activities. Analyzes cost and ROI indicators to support optimization of programs. Develops plans and contributes to portfolio management strategy for proposed programs or improvement initiatives including goals, actions, timelines, metrics and measures for ongoing tracking, investment requirement, and performance over time. Extracts relevant data elements from various systems and sources for business planning and analysis to inform and develop stronger media strategy and planning activities. Education Qualifications
Bachelor's degree in a work-related field/discipline from an accredited college or university Experience Qualifications
Eight (8) years of progressively responsible and directly related work experience Academic Medical Center (AMC) and/or health care experience preferred Required Knowledge, Skills And Abilities
Able to prioritize a large number of competing initiatives and multi-task across multiple projects Deep knowledge of Marketing technology tools and AI Experience in assessing user needs, competitive offerings and audience segmentation Able to define feature strategy and roadmap Knowledge of the latest in marketing technologies and AI tools for marketing use Able to create compelling business cases Strong Program Management skills and ability to coordinate among scrum leads in content, web operations, design and tech teams in a matrixed organization Knowledge of agile product development processes (SCRUM) Analytical, problem-solving mindset and ability to deliver high-quality results Proven experience leading web and digital product implementations, preferably in healthcare Experience managing both large, long-term projects and fast, short-duration work Ability to understand and contribute to complex marketing initiatives Experience guiding teams that manage multiple programs and projects with strong leadership and collaboration skills Excellent communication and interpersonal skills to collaborate with diverse stakeholders Ability to quickly prioritize and organize multiple parallel projects Knowledge of healthcare industry regulations and compliance is desirable Equal Opportunity Employer
Stanford Health Care values diversity and is committed to equal opportunity and non-discrimination in all policies and practices, including employment. SHC does not discriminate on race, color, sex, sexual orientation or gender identity and/or expression, religion, age, national or ethnic origin, political beliefs, marital status, medical condition, genetic information, veteran status, or disability. People of all genders and backgrounds are encouraged to apply. Qualified applicants with criminal convictions will be considered after an individualized assessment of the conviction and job requirements. Base Pay
Base Pay Scale: Generally starting at $79.21 - $104.97 per hour. The salary of the finalist will be set based on multiple factors including internal equity, experience, education, specialty and training. This pay scale is not a promise of a particular wage.
#J-18808-Ljbffr
Join to apply for the
Director - Marketing Data and Digital Solutions
role at
Stanford Health Care This is a Stanford Health Care job. Overview
Directs and leads the strategic development and implementation of data-driven infrastructure needs for the marketing department. Responsible for leading our digital evolution by coordinating and leading strategic digital solution implementations and projects. This role will collaborate with colleagues across marketing, IT, and vendor partners to implement digital technology solutions such as migrations, personalization, marketing technology, and data systems. This role requires a leader with exceptional technical communication skills to collaborate with cross-functional teams, including data engineers, IT, and marketing SMEs, to define and prioritize product requirements and integration processes. The Director will oversee data management practices, database design, and the integration of diverse data sources to create a comprehensive marketing database that drives performance insights (managed by Director, Performance Reporting) while upholding compliance with data privacy regulations. The ideal candidate will possess a deep understanding of marketing automation tools and a proven track record of leveraging data to enhance marketing effectiveness and user engagement. Location
Stanford Health Care What You Will Do
Employees must abide by all Joint Commission requirements including, but not limited to, sensitivity to cultural diversity, patient care, patients’ rights and ethical treatment, safety and security of physical environments, emergency management, teamwork, respect for others, participation in ongoing education and training, communication and adherence to safety and quality programs, sustaining compliance with National Patient Safety Goals, and licensure and health screenings. Lead and manage the implementation of marketing and digital product solutions, ensuring they are delivered on time, within budget, and meet the marketing department’s strategic objectives. Ability to assess and understand marketing technology stack tools that drive efficiency through automation and better data analysis. Establishes feature roadmaps and release plans and build compelling business cases. Develops presentations of the research, strategy and business cases to senior level leadership including SVP, VP and C-Suite Manages in complex matrixed organization to ensure understanding of what we are solving for. Getting alignment to build digital solutions from project brief to concepts to IT implementation. Stay up-to-date with industry trends and best practices in web and digital solutions implementation, and recommend innovative approaches to enhance project outcomes Manages overall program budget and contracts to ensure efficient use of time and money. Collaborates with cross-functional teams, including developers, designers, project managers, and stakeholders, to define project requirements and establish project plans. Collaborates with SHC Technology and Digital Solutions to ensure alignment of functionality/design with technology capabilities. Leads the creation of user stories utilized by SHC IT Web team; prioritizes user stories and plans each sprint development cycle for what is worked and pushed live on site. Coordinates with internal and external stakeholders to gather feedback, address concerns, and ensure alignment throughout the technology implementation process. Leads matrixed teams with other key leaders in marketing; fosters collaboration, knowledge sharing, and continuous improvement. Identifies key metrics and develops dashboards/reports on feature usage and performance; provides recommendations for web evolution/optimization based on data. Consults on budget-related objectives and suggests adjustments based on financial analysis and market growth objectives. Reviews and manages infrastructure and workflow processes to increase productivity, minimize liabilities and optimize budget ROI. Provides reports on return on for all service line and business unit activities. Establishes cost parameters, market applications and projections for discipline-related activities. Analyzes cost and ROI indicators to support optimization of programs. Develops plans and contributes to portfolio management strategy for proposed programs or improvement initiatives including goals, actions, timelines, metrics and measures for ongoing tracking, investment requirement, and performance over time. Extracts relevant data elements from various systems and sources for business planning and analysis to inform and develop stronger media strategy and planning activities. Education Qualifications
Bachelor's degree in a work-related field/discipline from an accredited college or university Experience Qualifications
Eight (8) years of progressively responsible and directly related work experience Academic Medical Center (AMC) and/or health care experience preferred Required Knowledge, Skills And Abilities
Able to prioritize a large number of competing initiatives and multi-task across multiple projects Deep knowledge of Marketing technology tools and AI Experience in assessing user needs, competitive offerings and audience segmentation Able to define feature strategy and roadmap Knowledge of the latest in marketing technologies and AI tools for marketing use Able to create compelling business cases Strong Program Management skills and ability to coordinate among scrum leads in content, web operations, design and tech teams in a matrixed organization Knowledge of agile product development processes (SCRUM) Analytical, problem-solving mindset and ability to deliver high-quality results Proven experience leading web and digital product implementations, preferably in healthcare Experience managing both large, long-term projects and fast, short-duration work Ability to understand and contribute to complex marketing initiatives Experience guiding teams that manage multiple programs and projects with strong leadership and collaboration skills Excellent communication and interpersonal skills to collaborate with diverse stakeholders Ability to quickly prioritize and organize multiple parallel projects Knowledge of healthcare industry regulations and compliance is desirable Equal Opportunity Employer
Stanford Health Care values diversity and is committed to equal opportunity and non-discrimination in all policies and practices, including employment. SHC does not discriminate on race, color, sex, sexual orientation or gender identity and/or expression, religion, age, national or ethnic origin, political beliefs, marital status, medical condition, genetic information, veteran status, or disability. People of all genders and backgrounds are encouraged to apply. Qualified applicants with criminal convictions will be considered after an individualized assessment of the conviction and job requirements. Base Pay
Base Pay Scale: Generally starting at $79.21 - $104.97 per hour. The salary of the finalist will be set based on multiple factors including internal equity, experience, education, specialty and training. This pay scale is not a promise of a particular wage.
#J-18808-Ljbffr