Sr. Marketing Manager Job at RMD Group in San Diego

The Senior Marketing Manager leads the execution of marketing initiatives across multiple restaurant concepts within the RMD Group portfolio, including RMD Group Events. Acting as a player-coach, the Senior Marketing Manager develops strategic plans while remaining hands-on in executing campaigns. This role is responsible for day-to-day marketing management, campaign execution, and cross-channel coordination in support of revenue-driving strategies. This position collaborates closely with the broader marketing team, venue operations, and third-party partners to ensure brand consistency, alignment, and timely delivery across all initiatives. Duties and Responsibilities Advertising Build advertising schedules and campaign timelines aligned with business priorities Provide direction, budgets, and creative assets to third-party partners for execution of digital advertising across Meta, Google, and display platforms Review campaign performance and compile key analytics to present insights and recommendations to senior leadership Research and evaluate potential print, digital, and promotional opportunities; present vetted options to senior leadership for consideration Analytics Present monthly analytics, learnings, and recommendations to senior leadership & venue operations teams covering, but not limited to, customer review sites, email marketing, venue promotions or special events, social media, etc. Use data to drive marketing decisions, update campaigns, measure success of efforts, etc. Analyze target market information to identify and recommend effective marketing strategies Analyze sales data to identify opportunities to drive revenue and to measure the impact of marketing efforts Branding Ensure consistent application of brand voice, visual identity, and quality standards across all touchpoints Support marketing efforts for new venue openings or rebrands with a strong attention to detail Content Creation Coordinate photo and video shoots including planning, talent coordination, and on-site support Collaborate with venue teams and photographers to capture on-brand content Ensure final content is organized and distributed for use across marketing platforms Copywriting Write and edit marketing copy across all channels: email, website, social, print, and advertising Maintain a consistent tone of voice and brand integrity across multiple concepts Customer Review Sites & Directories Monitor and respond to online reviews (Yelp, Google, OpenTable) Maintain accuracy across online directories and delivery platforms Delivery Platforms Manage delivery platforms, including updating content, running advertising campaigns, and reporting on platform analytics and performance trends Email Marketing Build and deploy email campaigns via HubSpot or similar platforms Manage list segmentation and campaign performance analysis Support guest acquisition strategies via pop-ups, lead forms, and in-venue promotions Market Analysis Undertake continuous analysis of market competition Stay up to date on new technology, trends, and best practices Marketing Strategy & Planning Support the development and execution of integrated marketing plans & budgets across digital, social, email, and print Collaborate with senior leadership to develop campaign strategies that drive guest traffic, brand awareness, and revenue Translate high-level marketing goals into actionable timelines, deliverables, and tactics. Lead promotional campaign ideation in partnership with venue teams and ensure proper handoff to operations for execution Foster a culture of exploration & innovation within the marketing department to try new concepts, technologies, and trends that enhance overall marketing efforts Project & Team Management Efficiently manage marketing projects & team with diligent follow up at the venue and department level Oversee and manage projects within Asana, ensuring tasks are on track and deadlines are met. Act as primary liaison between internal teams, venue contacts, and external partners (e.g., photographers, PR agencies, digital media vendors) Promotions Create and strategize promotions, events, and campaigns that drive incremental revenue and/or heavy brand awareness before handing off to the venue operations teams for execution Manage implementation & ongoing success of all marketing promotions Drive loyalty program to build traffic-driving marketing initiatives & guest retention Track promotion success & make recommendations for any promotional changes Public Relations Manage third party agency relationship Lead Marketing Coordinators in PR initiatives Reservation Platform Audit & optimize platform opportunities on a bi-weekly basis Responsible for selection of photos and copy featured on the platform Create & manage experiences, ticketed events, and upgrades through the system Social Media Oversee social strategy by approving content calendars, captions, and creative produced by the Marketing Coordinators Monitor engagement, trends, and opportunities for organic & paid growth Collaborate on influencer marketing initiatives & user-generated content strategies Work with digital agency partners to collaborate on social ad campaigns. Use data from agency partners to optimize photos & messaging across social platforms Websites Ensure SEO best practices are followed and optimized across site content Coordinate with web developers and contractors on technical updates as needed Ensure ADA compliance remains up to date & current legislation standards Qualifications Must be local to San Diego. Work will be performed at RMD Group Corporate Office & individual venues. Preferred bachelor's degree in marketing or related field. Must have 5+ years of relevant marketing experience, with a minimum of 3 years in the full service restaurant space. Demonstrated success in team leadership and performance management. Excellent verbal and written communication skills with proofreading & copywriting experience. Solid understanding & experience in social media, content, print advertising, digital, grassroot marketing, influencer, SEO, email, event, and promotional marketing verticals. Detail oriented. Ability to manage multiple projects simultaneously, prioritize assignments, and meet deadlines in a fast-paced environment. Ability to work productively, both independently and collaboratively with others. Strong working knowledge of project management and productivity tools, including Microsoft 365 (Word, Excel, Teams, SharePoint) and Asana. Proficient in digital advertising & CRM tools including Google, Meta, Yelp, OpenTable, and HubSpot. Basic working knowledge of Adobe Illustrator & InDesign preferred. Team player with a positive, proactive, and flexible mindset. Physical Requirements Must be able to travel frequently between venues within San Diego County; occasional evening and weekend availability required to support restaurant operations. Work is performed in both office settings and onsite in active hospitality environments. Must be able to sit, stand or walk for up to 8 hours at a time. Must be able to lift at least 40 pounds safely and properly. Must be able to bend, stoop and climb. Must be able to push and pull. About RMD Group RMD Group was formed by three partners who had a passion for hospitality and creating unforgettable experiences. For over a decade, RMD has been a driving force in the industry, creating some of San Diego’s most successful and exciting concepts including Rustic Root, Huntress, Lumi, Side Bar and FLUXX. In addition, the group works with a thriving portfolio of hospitality and lifestyle concepts that include Ballast Point Brewing and Hard Rock Hotel’s Float and 207. RMD brings extensive expertise in all areas of consulting including design, development, and management, plus a talented team of industry leaders that continue to elevate guest and client experience in San Diego and beyond. #J-18808-Ljbffr