Digital Marketing Manager Job at HYPERLINK INFO CONSULTANCY PTE. LTD. in Town of

Responsibilities

• Develop, implement, and manage digital marketing strategies to grow online presence and customer reach.
• Manage and optimize the company website, ensuring strong SEO and user experience.
• Plan and execute campaigns across social media, search engines, and other online channels.
• Create engaging content (social posts, blogs, newsletters, visuals, videos) to build brand awareness.
• Manage email marketing and customer engagement initiatives.
• Track, analyze, and report on campaign performance to management with recommendations.
• Collaborate with management on marketing direction and business goals.
• Keep up-to-date with digital trends and recommend improvements.

Qualifications

Education & Experience

• Diploma or Degree in Marketing, Business, Communications, or related field.
• Minimum 2–3 years of hands-on experience in digital marketing.
• Proven track record in SEO, SEM, and social media campaigns.

Skills & Competencies

• Strong knowledge of digital tools (Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).
• Basic design/content skills using Canva, Adobe, or similar tools.
• Independent, resourceful, and able to thrive in a small team environment.
• Good communication and copywriting skills.
• Analytical mindset with problem-solving ability.