Granted.com
Founding Marketing Lead
Granted is building the trusted front door to healthcare. We're still early, which means our focus is clear: figure out who we serve best, learn what makes the product click, and tell the story in a way that keeps people coming back. That's where you come in. We're hiring a Founding Marketing Lead who's excited to get hands-on. The work is scrappy and creative: testing messages with real users, shaping how we show up in the world, and turning early signals into a story people believe in. You'll work side-by-side with our CEO and product team to bring Granted to the public, and help set the foundation for how millions of consumers will experience healthcare. This is a hybrid role based in our NYC office (we're down in Chelsea!), 3-4 days a week. If You Join, You'll:
Launch Granted to Americans: Lead the go-to-market plan from positioning and messaging to scrappy storytelling, content, and early press.
Clarify who we serve: Pressure-test ICP hypotheses through lightweight experiments (landing pages, surveys, message tests) to identify which cohorts show the strongest signals.
Shape and test our story: Explore different ways of telling our narrative, establishing a voice that is approachable, trustworthy, and clearsetting the foundation for how Granted shows up in the world.
Own content marketing: Run our blog and other channels, turning user and market insights into content that educates, builds trust, and drives engagement.
Grow our early community: Help manage our VIP program, turning passionate users into champions, feedback partners, and storytellers.
Work cross-functionally: Partner directly with our CEO, Growth PM, and Brand Designer to turn insights into external-facing stories and small-scale tests.
Stay scrappy: Roll up your sleevesdraft copy, ship landing pages, test narratives, and run lightweight brand/PR experiments.
Steward the marketing budget: Make thoughtful calls on where to invest limited resources, ensuring every dollar drives learning or impact.
Manage vendors smartly: Bring in and oversee partners (creative, research, specialized marketing) when needed to accelerate efforts without losing focus.
You'll Bring to the Table:
68+ years of experience in marketing, ideally having dabbled across either product marketing, brand, and/or content work. You bring a T-shaped mindset: strong depth in one or two crafts, with range to flex across the rest.
An insight-driven mentality - you seek truths from users and the market to shape how we tell our story.
B2C storytelling and copywriting strength: you write and edit with clarity, empathy, and a human voice - especially important in a sensitive category like healthcare. Experience as a marketer in health tech or other complex, regulated industries is a strong plus.
Product orientation: you work closely with product teams, using user insights to shape positioning and messaging.
Growth orientation: you're comfortable engaging with acquisition and retention levers. While you won't own Paid channels (our Growth PM does), you partner closely - interpreting data, bringing a POV on tactics, and tying messaging tightly to growth experiments.
Bias for action: you thrive in ambiguity, move quickly from idea to execution, and learn by shipping. You don't wait for detailed directionyou figure out what's needed and make it happen.
Hands-on mentality: you're equally comfortable being the strategist and the doerdrafting website copy, writing messaging frameworks, and shaping launch plans, sometimes all in the same week.
What This Role Isn't:
Not a pure performance/growth role - our Growth PM owns that for now, but you should bring enough orientation to performance marketing to collaborate effectively and connect messaging to growth experiments
Not a pure brand/comms-only role - the focus is discovery, experimentation, and retention-oriented storytelling.
This isn't necessarily our future Head of Marketing role - it's designed for hands-on impact now, with plenty of opportunity to grow and help shape the function as we scale.
You don't need to check every single box - if you bring the right skills and drive, we want to hear from you! Working @ Granted
We're a team of passionate individuals who show up every day to do the best work of our lives following these principles: Move with Urgency and Focus: Prioritize what matters and find the shortcuts.
Own the Outcome: Take initiative and see it through until the end.
Commit to Your Craft: Excellence is the standard, care about the details.
Play to Win: If we win, Americans win, so we work hard and do what it takes for us to be #1.
Feedback is Fuel: Intellectual honesty is at the core of everything we do.
We're One Team: Together, we can achieve things that none of us could on our own.
Granted is building the trusted front door to healthcare. We're still early, which means our focus is clear: figure out who we serve best, learn what makes the product click, and tell the story in a way that keeps people coming back. That's where you come in. We're hiring a Founding Marketing Lead who's excited to get hands-on. The work is scrappy and creative: testing messages with real users, shaping how we show up in the world, and turning early signals into a story people believe in. You'll work side-by-side with our CEO and product team to bring Granted to the public, and help set the foundation for how millions of consumers will experience healthcare. This is a hybrid role based in our NYC office (we're down in Chelsea!), 3-4 days a week. If You Join, You'll:
Launch Granted to Americans: Lead the go-to-market plan from positioning and messaging to scrappy storytelling, content, and early press.
Clarify who we serve: Pressure-test ICP hypotheses through lightweight experiments (landing pages, surveys, message tests) to identify which cohorts show the strongest signals.
Shape and test our story: Explore different ways of telling our narrative, establishing a voice that is approachable, trustworthy, and clearsetting the foundation for how Granted shows up in the world.
Own content marketing: Run our blog and other channels, turning user and market insights into content that educates, builds trust, and drives engagement.
Grow our early community: Help manage our VIP program, turning passionate users into champions, feedback partners, and storytellers.
Work cross-functionally: Partner directly with our CEO, Growth PM, and Brand Designer to turn insights into external-facing stories and small-scale tests.
Stay scrappy: Roll up your sleevesdraft copy, ship landing pages, test narratives, and run lightweight brand/PR experiments.
Steward the marketing budget: Make thoughtful calls on where to invest limited resources, ensuring every dollar drives learning or impact.
Manage vendors smartly: Bring in and oversee partners (creative, research, specialized marketing) when needed to accelerate efforts without losing focus.
You'll Bring to the Table:
68+ years of experience in marketing, ideally having dabbled across either product marketing, brand, and/or content work. You bring a T-shaped mindset: strong depth in one or two crafts, with range to flex across the rest.
An insight-driven mentality - you seek truths from users and the market to shape how we tell our story.
B2C storytelling and copywriting strength: you write and edit with clarity, empathy, and a human voice - especially important in a sensitive category like healthcare. Experience as a marketer in health tech or other complex, regulated industries is a strong plus.
Product orientation: you work closely with product teams, using user insights to shape positioning and messaging.
Growth orientation: you're comfortable engaging with acquisition and retention levers. While you won't own Paid channels (our Growth PM does), you partner closely - interpreting data, bringing a POV on tactics, and tying messaging tightly to growth experiments.
Bias for action: you thrive in ambiguity, move quickly from idea to execution, and learn by shipping. You don't wait for detailed directionyou figure out what's needed and make it happen.
Hands-on mentality: you're equally comfortable being the strategist and the doerdrafting website copy, writing messaging frameworks, and shaping launch plans, sometimes all in the same week.
What This Role Isn't:
Not a pure performance/growth role - our Growth PM owns that for now, but you should bring enough orientation to performance marketing to collaborate effectively and connect messaging to growth experiments
Not a pure brand/comms-only role - the focus is discovery, experimentation, and retention-oriented storytelling.
This isn't necessarily our future Head of Marketing role - it's designed for hands-on impact now, with plenty of opportunity to grow and help shape the function as we scale.
You don't need to check every single box - if you bring the right skills and drive, we want to hear from you! Working @ Granted
We're a team of passionate individuals who show up every day to do the best work of our lives following these principles: Move with Urgency and Focus: Prioritize what matters and find the shortcuts.
Own the Outcome: Take initiative and see it through until the end.
Commit to Your Craft: Excellence is the standard, care about the details.
Play to Win: If we win, Americans win, so we work hard and do what it takes for us to be #1.
Feedback is Fuel: Intellectual honesty is at the core of everything we do.
We're One Team: Together, we can achieve things that none of us could on our own.