Marketing Manager Job at Lotus Concepts Management in Chicago

Reports To: Director of Marketing

Employment Type: Full-Time, Exempt

Position Overview

The Marketing Manager is responsible for planning, executing, and overseeing marketing campaigns that drive brand awareness, customer engagement, and revenue growth. This role works closely with cross-functional teams to ensure that all marketing efforts align with the company’s strategic objectives and brand guidelines.

Key Responsibilities

• Develop and implement integrated marketing plans to achieve business objectives.
• Manage day-to-day marketing operations, campaigns, and content creation across digital, print, and event channels.
• Conduct market research and analyze consumer behavior to inform strategies and identify opportunities.
• Oversee social media, email marketing, website content, and advertising initiatives.
• Track and report on key performance metrics to assess the effectiveness of campaigns and adjust strategies as needed.
• Coordinate with external vendors, agencies, and partners to optimize marketing efforts.
• Collaborate with sales, product, and creative teams to ensure consistent messaging and brand positioning.
• Support budget management and resource allocation for marketing projects.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in marketing or a related role, with demonstrated campaign management success.
• Strong understanding of digital marketing tools, analytics, and CRM platforms.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Analytical mindset with strong problem-solving skills and attention to detail.

Preferred Skills

• Experience with marketing automation platforms and A/B testing.
• Familiarity with SEO, SEM, and social media advertising.
• Creativity and innovation in developing campaigns and content.

Compensation and Benefits

Competitive salary based on experience, performance-based incentives, comprehensive health and wellness benefits, and opportunities for professional growth.

Position Title: Marketing Manager

Location: [City, State or Remote]