Launch Potato is hiring: Performance Marketing Manager in Dallas

Overview

Performance Marketing Manager at Launch Potato. Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, weve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Location: Remote-friendly with opportunities in Dallas, TX; actual postings may vary by role and team needs.

What youll do

• Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns.
• Bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration.
• Collaborate with optimization leads and cross-functional teams to move quickly on ideas and reduce bottlenecks.
• Prepare and deliver clear test results and learnings to inform future optimizations.
• Develop and monitor clear KPI-focused reports tracking multiple internal and external metrics.

Responsibilities & Expectations

• Test Execution: Launch 23 high-quality A/B tests per week (copy, layout, UX flow) across desktop and mobile.
• QA & Launch Reliability: Ensure tests and optimizations are implemented error-free, follow specs, and are tracked accurately.
• Insight Documentation: Summarize and document test results clearly to inform future optimizations.
• Task Velocity Support: Partner with optimization leads to move quickly on ideas and reduce bottlenecks.
• Collaboration & Handoff: Work cross-functionally to get inputs, finalize creative, and prep launches efficiently.
• Multi-Variable Analyses: Create and monitor reports that track KPIs across channels and campaigns.

Qualifications

• 3+ years in a performance marketing or CRO execution role. Youve launched tests, owned QA and implementation, and collaborated with strategic leads to bring ideas to life.
• Strong follow-through and task ownership; thrives on getting things done.
• Experience running A/B tests, QAing launches, and reporting on test outcomes.
• Comfortable updating copy, layout, and page flows within testing tools or CMS; solid understanding of what impacts conversion.
• Working knowledge of analytics platforms like Google Analytics, Looker, or similar.
• Clear communicator who can work across Copy, Design, and Media teams.
• Creative mindset: You can spot UX friction and suggest improvements based on behavior.

Compensation & Benefits

• Base salary: $85,000 - $100,000 per year; total compensation includes base salary, profit-sharing bonus, and competitive benefits.
• Compensation varies based on Launch Potatos Levels Framework and performance.
• Future increases will be based on company and personal performance, not annual cost of living adjustments.

Who we are looking for

Were committed to a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity employer. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, disability, or other legally protected characteristics.

Nice-to-have

• Experience with landing page and funnel optimization in high-traffic environments.
• Strong analytical mindset with the ability to translate data into actionable strategies.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services

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