Marketing Manager- Publications Job at Tential Solutions in Washington

Marketing Manager - Publications at Tential Solutions

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The Marketing Manager – Journals, Portfolios & Related Products is responsible for developing journal and subject-level portfolio marketing strategies to achieve submissions growth, increase usage, and ensure author and customer satisfaction and retention goals. The role partners with colleagues across teams and with external Editors-in-Chief to inform product marketing strategy for journals, products, and services in their portfolio.

Key responsibilities

• Take primary responsibility for the marketing strategy, planning and editorial liaison of a collection of journals, products and portfolios.
• Implement a scalable approach to journal, portfolio, and related product marketing, focusing on core priorities and managing stakeholder expectations.
• Market / editorial liaison—nurture relationships with internal colleagues and external stakeholders (including Editors-in-Chief) to gain buy-in for marketing strategy and plans.
• Build and maintain strong working relationships with the Demand Marketing team to inform the operationalization of integrated campaigns.
• Develop and maintain an understanding of researcher personas, use cases and competitors to build effective positioning.
• Communicate goals, initiatives, and results of marketing campaigns internally and with product stakeholders, including Editors-in-Chief, through in-person and hybrid meetings.
• Present marketing updates and results at relevant in-person and hybrid meetings.
• Assess market research to understand researcher needs, analyze trends, and monitor competitive activity; use insights to tailor communications.
• Develop clear messaging and value propositions to support journal and product programs (calls for papers, special issues, anniversaries, etc.).
• Develop editorial enablement tools (presentations, battlecards, one-pagers) for conferences and outreach events.
• Attend events and conferences to promote Publications journals, products, and services as needed.
• Represent the marketing team on cross-departmental projects as needed.
• Other duties as assigned to meet business needs.
• Travel: Up to 20% as needed, domestic and international.

Qualifications

• 2 days/week onsite in D.C. are required (Tuesdays & Wednesdays onsite; Mondays, Thursdays & Fridays remote).
• Bachelor’s degree and 2+ years of experience in Product / Journals Marketing.
• Experience in STM academic publishing marketing strongly preferred.
• International marketing experience within a global organization is strongly preferred.
• Understanding of the mission and values of the organization.

Key skills

• Ability to define strategic opportunities and execute plans to address them.
• Ability to work in a fast-paced team environment with set deadlines and defined success metrics (e.g., submission goals, usage targets, citations growth, published output).
• Creative thinking and problem-solving with a solutions-focused mindset.
• Strong interpersonal skills to interact with diverse internal and external stakeholders.
• Ability to quickly establish relationships, gain trust, manage expectations, and influence outcomes.
• Confident public speaker, comfortable presenting to large groups; strong copywriting abilities.
• Understanding of digital marketing channels and ability to articulate priorities to non-marketers.
• Good organizational skills and attention to detail; strong project management abilities with multiple concurrent projects.
• Experience managing marketing budgets, tracking spend, and reporting ROI.
• Desire to learn and grow as a well-rounded marketer.
• Collaborative and positive team player attitude.
• Solid working knowledge of MS Office products.

Seniority level

• Entry level

Employment type

• Contract

Job function

• Marketing and Sales

Note: This listing includes the core responsibilities and qualifications for the role. Any programmatic or location details reflect current posting data and are subject to change.