Piper Companies is hiring: Campaign Data Analyst in Omaha

Overview

Piper Companies is seeking a Campaign Data Analyst to join a leading financial services organization based in Omaha, Nebraska. The Campaign Data Analyst will analyze marketing campaign data to evaluate customer acquisition effectiveness and uncover demographic engagement trends. This position is hybrid in Omaha, NE, 3 days per week.

Responsibilities

• Interpret complex data sets and campaign results to generate actionable insights and strategic recommendations.
• Analyze market segmentations to identify target audiences and optimize campaign performance.
• Collaborate with data scientists to support pre-modeling segmentation, ensuring alignment with business objectives.
• Apply knowledge of financial services, marketing, and data analytics to support targeted marketing initiatives.
• Identify and segment member populations based on criteria such as loan status, income level, geographic location, and likelihood to refinance.
• Partner with external vendors to enhance market segmentation and improve campaign targeting strategies.

Qualifications

• 3+ years analyzing targeted marketing campaigns and segmentation strategies to assess customer acquisition and engagement.
• Proven background in financial products such as auto loans, personal loans, and credit cards.
• SQL proficiency for campaign analysis and segmentation.
• Experience identifying and interpreting customer behaviors and demographic trends to inform campaign targeting (e.g., income level, loan status, location).
• Familiarity with working with third-party data providers (e.g., Experian) to enhance segmentation and targeting.

Compensation

• Salary Range: $90,000 - $120,000
• Comprehensive Benefits: Cigna Medical, Dental, Vision, 401K, PTO, Sick Leave (as required by law), Holidays

Note: Applications for this job will be accepted for at least 30 days from the posting date.

Details

• Location: Omaha, NE
• Employment type: Full-time
• Seniority level: Mid-Senior level
• Job function: Information Technology
• Industries: Business Consulting and Services

Keywords: campaign data analyst, marketing analyst, data analyst, SQL analyst, segmentation analyst, financial services analyst, targeted marketing, marketing segmentation, pre-modeling segmentation, customer acquisition, demographic analysis, campaign performance, marketing analytics, financial products, auto loans, personal loans, credit cards, refinance analysis, Experian, third-party data, hybrid, remote, work from home, wfh, contract-to-hire