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Tatari

Senior Manager, Customer Marketing

Tatari, San Francisco, California, United States, 94199

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Overview Tatari is on a mission to revolutionize TV advertising. We work with brands to grow their business using linear and streaming TV ads. Our platform combines analytics and media buying to turn TV advertising into an automated, digital-like experience. Tatari is seeking a strategic and results-driven

Senior Manager of Customer Marketing

to build and scale our customer and lifecycle marketing function. This role will drive pipeline acceleration, client expansion, retention, and loyalty through integrated campaigns in collaboration with Sales, Customer Success, and Product Marketing.

Do not pass up this chance, apply quickly if your experience and skills match what is in the following description. You’ll join a fast-paced, high-performing marketing team reshaping the TV advertising category and helping convert interest into revenue and revenue into retention. Responsibilities

Own the strategy and execution of full-funnel revenue marketing programs: onboarding, identifying opportunities for clients to scale, expansion, and retention campaigns Partner with Sales and Customer Success to identify and prioritize marketing programs that support account growth goals Develop lifecycle email programs to improve client engagement and product adoption Launch ABM-style campaigns for strategic accounts or cohorts Build and maintain performance dashboards that connect marketing activities to revenue outcomes (retention, expansion, LTV) Collaborate with Content, Paid Media, and Product Marketing to align messaging and delivery Test and optimize campaign performance across email, in-product messaging, webinars, and events Manage marketing automation workflows and segmentation strategies Qualifications

5–7 years of B2B marketing experience; experience in lifecycle, customer, or revenue marketing is a plus Proven track record designing and executing campaigns that drive retention and expansion Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo, Pardot) Analytical mindset with experience measuring ROI and contribution to pipeline Exceptional cross-functional collaboration skills Experience in SaaS, MarTech, or AdTech is a plus Bonus Points

Experience launching customer advocacy programs Familiarity with media buying or advertising platforms Strong writing skills and ability to craft compelling customer narratives Total compensation - $140,000-$170,000 annually; equity compensation Health insurance for you and dependents; unlimited PTO and sick days Snack, drinks, and catered lunches; team building events $1,000 annual continued education benefit; monthly lifestyle spending reimbursements FSA and commuter benefits; monthly Company Wellness Day Off Hybrid RTO of 2 days per week; in-office position Equal Opportunity At Tatari, we believe in equal opportunities and strive to create a welcoming, diverse environment where every team member is valued.

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