Royal Caribbean Group
Senior Manager, Credit Card & Gift Card Marketing
Royal Caribbean Group, Miami, Florida, us, 33222
Overview Senior Manager, Credit Card & Gift Card Marketing. Join to apply for the
Senior Manager, Credit Card & Gift Card Marketing
role at
Royal Caribbean Group .
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below. This position will be working onsite from Miami. Responsibilities
Essential Duties and Responsibilities : Credit Card Program Responsibilities Develop and lead the execution of omnichannel Credit Card marketing strategies designed to maximize card acquisition, engagement and spend including advancement of new opportunities Steward the Bank of America and Visa partnerships, managing all program initiatives and fostering strong working relationships Supervise and develop the Credit Card team, assigning tasks including compliance audits, onboard training, SOP development, collateral development, and program analyses as needed Work collaboratively with cross functional teams to forecast, manage and analyze program performance metrics and to report on activities Manage Credit Card product refresh including full portfolio analysis, program benefit restructure, branding update and reeducation campaign Ensure contract commitments are met, including onboard audit compliance for Credit Card processes, application and collateral Oversee the MyCruise Rewards program, liaising with the Royal & Celebrity Rewards team to ensure seamless benefit delivery to guests while furthering brand loyalty via Credit Card product Develop sales incentive structures to drive acquisition in partnership with onboard team(s) Oversee recognition of cardmembers, including the planning and execution of special events Liaise with loyalty call center to educate, provide tools, and gain insights from cardmember feedback Manage third party vendors assigned to support the credit card and gift card programs Manage budget, ensuring we are tracking to plan set forth. Implement cost-saving initiatives through continuous auditing of program operating expenses Gift Card Program Responsibilities Oversee the current Gift Certificate product in existing online channels and identify optimization opportunities. Lead the transformation of the Gift Certificate product to a revitalized Gift Card platform including channel development, branding, and redemption strategies Develop Gift Card strategy, marketing plans and goals to achieve company objectives for Gift Card sales and manage execution across all marketing vehicles ensuring on time and on-budget delivery Streamline operational processes to maximize revenue, including automation of reporting and ongoing analyses for sales, redemption and breakage of Gift Cards for reporting to Executive Leadership Operational Responsibilities Recruit, coach and develop the team responsible for the Credit Card and Gift Card programs Consult as subject matter expert on Loyalty, Credit Card and Gift Card industry news, knowledge and best practices Work with legal and leadership to review and execute partner contracts and addendums as needed Qualifications
Qualifications, Knowledge and Skills : Bachelor’s degree from an accredited college or university in Marketing or related field required. Masters-level degree strongly preferred. Must have at least 6-7 years of Marketing experience with strength creating and executing marketing plans Focus on Loyalty/Credit Card/Gift Card Marketing with strong experience in travel industry Highly proficient in developing and interpreting financial models Analytical and ROI-based approach to decision making Able to manage and prioritize multiple projects and comfortable self-starting Excellent leadership skills Excellent oral and written communication/presentation skills Highly detail-oriented, with strong editing and proofreading abilities Strength in developing and maintaining internal and external partnerships Highly proficient in Excel, Word, PowerPoint, Windows and Mac Siebel Loyalty and AS400 familiarity a plus No immigration sponsorship is offered. It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment. Seniority level
Director Employment type
Full-time Job function
Finance and Sales We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Senior Manager, Credit Card & Gift Card Marketing
role at
Royal Caribbean Group .
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below. This position will be working onsite from Miami. Responsibilities
Essential Duties and Responsibilities : Credit Card Program Responsibilities Develop and lead the execution of omnichannel Credit Card marketing strategies designed to maximize card acquisition, engagement and spend including advancement of new opportunities Steward the Bank of America and Visa partnerships, managing all program initiatives and fostering strong working relationships Supervise and develop the Credit Card team, assigning tasks including compliance audits, onboard training, SOP development, collateral development, and program analyses as needed Work collaboratively with cross functional teams to forecast, manage and analyze program performance metrics and to report on activities Manage Credit Card product refresh including full portfolio analysis, program benefit restructure, branding update and reeducation campaign Ensure contract commitments are met, including onboard audit compliance for Credit Card processes, application and collateral Oversee the MyCruise Rewards program, liaising with the Royal & Celebrity Rewards team to ensure seamless benefit delivery to guests while furthering brand loyalty via Credit Card product Develop sales incentive structures to drive acquisition in partnership with onboard team(s) Oversee recognition of cardmembers, including the planning and execution of special events Liaise with loyalty call center to educate, provide tools, and gain insights from cardmember feedback Manage third party vendors assigned to support the credit card and gift card programs Manage budget, ensuring we are tracking to plan set forth. Implement cost-saving initiatives through continuous auditing of program operating expenses Gift Card Program Responsibilities Oversee the current Gift Certificate product in existing online channels and identify optimization opportunities. Lead the transformation of the Gift Certificate product to a revitalized Gift Card platform including channel development, branding, and redemption strategies Develop Gift Card strategy, marketing plans and goals to achieve company objectives for Gift Card sales and manage execution across all marketing vehicles ensuring on time and on-budget delivery Streamline operational processes to maximize revenue, including automation of reporting and ongoing analyses for sales, redemption and breakage of Gift Cards for reporting to Executive Leadership Operational Responsibilities Recruit, coach and develop the team responsible for the Credit Card and Gift Card programs Consult as subject matter expert on Loyalty, Credit Card and Gift Card industry news, knowledge and best practices Work with legal and leadership to review and execute partner contracts and addendums as needed Qualifications
Qualifications, Knowledge and Skills : Bachelor’s degree from an accredited college or university in Marketing or related field required. Masters-level degree strongly preferred. Must have at least 6-7 years of Marketing experience with strength creating and executing marketing plans Focus on Loyalty/Credit Card/Gift Card Marketing with strong experience in travel industry Highly proficient in developing and interpreting financial models Analytical and ROI-based approach to decision making Able to manage and prioritize multiple projects and comfortable self-starting Excellent leadership skills Excellent oral and written communication/presentation skills Highly detail-oriented, with strong editing and proofreading abilities Strength in developing and maintaining internal and external partnerships Highly proficient in Excel, Word, PowerPoint, Windows and Mac Siebel Loyalty and AS400 familiarity a plus No immigration sponsorship is offered. It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment. Seniority level
Director Employment type
Full-time Job function
Finance and Sales We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr