PlayStation Network
Growth Marketing Manager, Go to Market
PlayStation Network, San Mateo, California, United States, 94403
Overview PlayStation isn’t just the Best Place to Play — it’s the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description. Role Overview:
The PlayStation Store & Services Growth Marketing team is responsible for marketing our flagship subscription service and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct). This role will report into the Growth Marketing Go-to-Market team and play a key role in driving the creation, delivery, and optimization of innovative campaign & promotional assets. A particular focus will be supporting creative production & optimisation, ensuring the right audiences see the right messages and creative variations at scale. You’ll help shape the creative strategy while also ensuring assets, feeds, and workflows are set up to deliver personalized experiences that maximize growth. What you’ll be doing
Creative Campaign Development:
Drive the creation and optimization of global campaign toolkits and assets that enhance growth marketing initiatives. Strategic Contribution:
Collaborate on the creative strategy for Store & Services campaigns, ensuring assets (static and dynamic) are utilized effectively to support business objectives. DCO Campaign Management:
Partner with media, creative, and product teams to manage and optimize DCO campaigns, including feed setup, template alignment, and performance iteration. Cross-Functional Collaboration:
Work with global and local teams across marketing, product, operations, and creative to plan, set up, and execute campaigns in a timely and coordinated manner. Execution Excellence:
Ensure the timely delivery of creative assets and dynamic campaign inputs, tailored to channels and aligned with brand standards. Process Enhancement:
Support the scoping, implementation, and automation of creative workflows to boost efficiency and scalability. Experimentation and Testing:
Develop and support a robust test-and-learn agenda, including dynamic creative tests, to inform future campaign strategies. Performance Analysis:
Utilize reporting to assess the effectiveness of campaigns across formats, creatives, and DCO variants, working with performance teams to optimize results. Audience Strategy:
Collaborate to establish the most effective audience targeting strategies to align with business goals and maximize impact. What we’re looking for
Experience working on paid media campaigns, with exposure to Dynamic Creative Optimization (DCO) approaches, tools, and feeds. A creative thinker with a strategic mindset and a strong eye for design and messaging. Highly organized with strong project management skills and attention to detail. A collaborative partner who thrives in cross-functional environments. Data-savvy and performance-oriented, with a passion for continuous optimization. Understanding of multicultural marketing dynamics and ability to apply cultural nuance to create relevant, resonant promotional campaigns across global markets. A deep knowledge of games and gaming content, including subscription services, with a strong appreciation for different genres, platforms, and player experiences. Pay and Benefits The base pay range listed for this role is $117,900 - $176,900 USD. The base pay may vary by geographic location and aligns with our hybrid working policy. Eligible employees may receive a bonus and a top-tier benefits package including medical, dental, vision, 401(k) matching, paid time off, wellness program, and employee discounts for Sony products. Equal Opportunity Statement Sony is an Equal Opportunity Employer. All applicants will be considered without regard to gender (including gender identity and gender expression), race, religion, marital or civil partnership status, disability, age, sexual orientation, pregnancy or parental status, or any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description. Role Overview:
The PlayStation Store & Services Growth Marketing team is responsible for marketing our flagship subscription service and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct). This role will report into the Growth Marketing Go-to-Market team and play a key role in driving the creation, delivery, and optimization of innovative campaign & promotional assets. A particular focus will be supporting creative production & optimisation, ensuring the right audiences see the right messages and creative variations at scale. You’ll help shape the creative strategy while also ensuring assets, feeds, and workflows are set up to deliver personalized experiences that maximize growth. What you’ll be doing
Creative Campaign Development:
Drive the creation and optimization of global campaign toolkits and assets that enhance growth marketing initiatives. Strategic Contribution:
Collaborate on the creative strategy for Store & Services campaigns, ensuring assets (static and dynamic) are utilized effectively to support business objectives. DCO Campaign Management:
Partner with media, creative, and product teams to manage and optimize DCO campaigns, including feed setup, template alignment, and performance iteration. Cross-Functional Collaboration:
Work with global and local teams across marketing, product, operations, and creative to plan, set up, and execute campaigns in a timely and coordinated manner. Execution Excellence:
Ensure the timely delivery of creative assets and dynamic campaign inputs, tailored to channels and aligned with brand standards. Process Enhancement:
Support the scoping, implementation, and automation of creative workflows to boost efficiency and scalability. Experimentation and Testing:
Develop and support a robust test-and-learn agenda, including dynamic creative tests, to inform future campaign strategies. Performance Analysis:
Utilize reporting to assess the effectiveness of campaigns across formats, creatives, and DCO variants, working with performance teams to optimize results. Audience Strategy:
Collaborate to establish the most effective audience targeting strategies to align with business goals and maximize impact. What we’re looking for
Experience working on paid media campaigns, with exposure to Dynamic Creative Optimization (DCO) approaches, tools, and feeds. A creative thinker with a strategic mindset and a strong eye for design and messaging. Highly organized with strong project management skills and attention to detail. A collaborative partner who thrives in cross-functional environments. Data-savvy and performance-oriented, with a passion for continuous optimization. Understanding of multicultural marketing dynamics and ability to apply cultural nuance to create relevant, resonant promotional campaigns across global markets. A deep knowledge of games and gaming content, including subscription services, with a strong appreciation for different genres, platforms, and player experiences. Pay and Benefits The base pay range listed for this role is $117,900 - $176,900 USD. The base pay may vary by geographic location and aligns with our hybrid working policy. Eligible employees may receive a bonus and a top-tier benefits package including medical, dental, vision, 401(k) matching, paid time off, wellness program, and employee discounts for Sony products. Equal Opportunity Statement Sony is an Equal Opportunity Employer. All applicants will be considered without regard to gender (including gender identity and gender expression), race, religion, marital or civil partnership status, disability, age, sexual orientation, pregnancy or parental status, or any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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