PlayStation
Growth Marketing Manager, Go to Market
PlayStation, San Mateo, California, United States, 94403
Overview PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. PlayStation is a global leader in entertainment, offering The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, and more. We value an inclusive environment that empowers employees and embraces diversity. We welcome everyone who has a passion for innovation, technology, and play to explore our open positions and join our global team. The PlayStation brand is part of Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
Ensure you read the information regarding this opportunity thoroughly before making an application. Role Overview:
The PlayStation Store & Services Growth Marketing team is responsible for marketing our flagship subscription service and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct). This role reports to the Growth Marketing Go-to-Market team and plays a key role in creating, delivering, and optimizing innovative campaign and promotional assets. A focus will be supporting creative production and optimization, ensuring the right audiences see the right messages and creative variations at scale. You’ll help shape the creative strategy while ensuring assets, feeds, and workflows are set up to deliver personalized experiences that maximize growth. What you’ll be doing
Creative Campaign Development:
Drive the creation and optimization of global campaign toolkits and assets that enhance growth marketing initiatives. Strategic Contribution:
Collaborate on the creative strategy for Store & Services campaigns, ensuring assets (static and dynamic) are used effectively to support business objectives. DCO Campaign Management:
Partner with media, creative, and product teams to manage and optimize DCO campaigns, including feed setup, template alignment, and performance iteration. Cross-Functional Collaboration:
Work with global and local teams across marketing, product, operations, and creative to plan, set up, and execute campaigns in a timely and coordinated manner. Execution Excellence:
Ensure the timely delivery of creative assets and dynamic campaign inputs, tailored to channels and aligned with brand standards. Process Enhancement:
Support the scoping, implementation, and automation of creative workflows to boost efficiency and scalability. Experimentation and Testing:
Develop and support a robust test-and-learn agenda, including dynamic creative tests, to inform future campaign strategies. Performance Analysis:
Utilize reporting to assess the effectiveness of campaigns across formats, creatives, and DCO variants, and work with performance teams to optimize results. Audience Strategy:
Collaborate to establish the most effective audience targeting strategies to align with business goals and maximize impact. What we’re looking for
Experience working on paid media campaigns, with exposure to Dynamic Creative Optimization (DCO) approaches, tools, and feeds. A creative thinker with a strategic mindset and a strong eye for design and messaging. Highly organized with strong project management skills and attention to detail. A collaborative partner who thrives in cross-functional environments. Data-savvy and performance-oriented, with a passion for continuous optimization. Understanding of multicultural marketing dynamics and ability to apply cultural nuance to create relevant, resonant promotional campaigns across global markets. A deep knowledge of games and gaming content, including subscription services, with a strong appreciation for different genres, platforms, and player experiences. Regarding privacy and data protection, refer to the Candidate Privacy Notice for more information about how personal information is processed. This role may be eligible for Sony Interactive Entertainment’s benefits package, including medical, dental, vision, 401(k) matching, paid time off, wellness programs, and employee discounts for Sony products, as well as potential bonus eligibility. The base pay range is listed below: $117,900 — $176,900 USD. Equal Opportunity Statement Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity and expression), race, religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or parental status, trade union membership, or any other legally protected category. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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Ensure you read the information regarding this opportunity thoroughly before making an application. Role Overview:
The PlayStation Store & Services Growth Marketing team is responsible for marketing our flagship subscription service and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct). This role reports to the Growth Marketing Go-to-Market team and plays a key role in creating, delivering, and optimizing innovative campaign and promotional assets. A focus will be supporting creative production and optimization, ensuring the right audiences see the right messages and creative variations at scale. You’ll help shape the creative strategy while ensuring assets, feeds, and workflows are set up to deliver personalized experiences that maximize growth. What you’ll be doing
Creative Campaign Development:
Drive the creation and optimization of global campaign toolkits and assets that enhance growth marketing initiatives. Strategic Contribution:
Collaborate on the creative strategy for Store & Services campaigns, ensuring assets (static and dynamic) are used effectively to support business objectives. DCO Campaign Management:
Partner with media, creative, and product teams to manage and optimize DCO campaigns, including feed setup, template alignment, and performance iteration. Cross-Functional Collaboration:
Work with global and local teams across marketing, product, operations, and creative to plan, set up, and execute campaigns in a timely and coordinated manner. Execution Excellence:
Ensure the timely delivery of creative assets and dynamic campaign inputs, tailored to channels and aligned with brand standards. Process Enhancement:
Support the scoping, implementation, and automation of creative workflows to boost efficiency and scalability. Experimentation and Testing:
Develop and support a robust test-and-learn agenda, including dynamic creative tests, to inform future campaign strategies. Performance Analysis:
Utilize reporting to assess the effectiveness of campaigns across formats, creatives, and DCO variants, and work with performance teams to optimize results. Audience Strategy:
Collaborate to establish the most effective audience targeting strategies to align with business goals and maximize impact. What we’re looking for
Experience working on paid media campaigns, with exposure to Dynamic Creative Optimization (DCO) approaches, tools, and feeds. A creative thinker with a strategic mindset and a strong eye for design and messaging. Highly organized with strong project management skills and attention to detail. A collaborative partner who thrives in cross-functional environments. Data-savvy and performance-oriented, with a passion for continuous optimization. Understanding of multicultural marketing dynamics and ability to apply cultural nuance to create relevant, resonant promotional campaigns across global markets. A deep knowledge of games and gaming content, including subscription services, with a strong appreciation for different genres, platforms, and player experiences. Regarding privacy and data protection, refer to the Candidate Privacy Notice for more information about how personal information is processed. This role may be eligible for Sony Interactive Entertainment’s benefits package, including medical, dental, vision, 401(k) matching, paid time off, wellness programs, and employee discounts for Sony products, as well as potential bonus eligibility. The base pay range is listed below: $117,900 — $176,900 USD. Equal Opportunity Statement Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity and expression), race, religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or parental status, trade union membership, or any other legally protected category. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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