Vertex Pharmaceuticals Incorporated
Director, HCP Marketing, US Kidney - Pove
Vertex Pharmaceuticals Incorporated, Boston, Massachusetts, us, 02298
Overview
Director, HCP Marketing, US Kidney - Pove
leads HCP marketing for povetacicept within the US Kidney Business Unit alongside a small team of direct reports, preparing for potential commercialization of an investigational therapeutic studied for IgA nephropathy (IgAN) and other B cell-mediated diseases. The role supports shaping the overall US launch strategy and developing and executing the HCP promotional marketing strategy and tactics. The selected candidate has a strong track record in US commercial roles, demonstrated success in coaching teammates, and thrives in a fast-paced, innovation-focused environment. This role reports to the Senior Director, Head of Pove Marketing for the US Kidney Business Unit.
Are you the right candidate for this opportunity Make sure to read the full description below. Location/Designation:
Hybrid-Eligible or On-Site Eligible
Key Responsibilities
Leads the HCP Pove Marketing team, coaching the team to deliver exceptional results and operate as a high performing team
Works cross-functionally to ensure an integrated launch strategy that includes market access, field leadership, medical affairs, and communications
Ensures that the brand strategy is translated with an effective tactical plan for HCPs
Works with external agencies to execute promotional strategy and tactics through personal and non-personal channels, while ensuring external partners remain on-time and on-budget
Collaborates with field leadership and team members to obtain input on launch strategies and tactics; ensures relevant launch KPIs are established, monitored, and optimized
Drives tactical execution including brand planning and creative efforts, managing agency to ensure on budget and timely deliverables and partnering closely with communications review committee
Measures the impact of initiatives based on ROI and pivots investments to maximize impact; continuously looks for opportunities for automation and efficiency
Role models and instills a culture of compliance focused on ethics and integrity in all activities
Required Education and Experience
Bachelor's degree
Typically requires 10 years marketing, consulting or agency experience in healthcare/biopharmaceuticals and demonstrated supervisory/management experience, or an equivalent combination of experience and education
Additional preferred experiences:
Specialty product launch experience
Work within highly competitive markets
Kidney experience
Required Skills
Direct experience with communications review committee for review of tactics
Ability to oversee generation of insights and apply those insights to business problems/opportunities and make strategic recommendations
Analytical mindset, with demonstrated ability to lead others to solve complex problems
Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
An entrepreneurial and innovative spirit, with an ability to develop creative solutions to complex problems
Advanced knowledge of market forecasts and relationship of business drivers to revenue
Advanced working knowledge of MS Office applications, including PPT, Excel and Word
Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
Pay Range $194,400 - $291,600
Disclosure Statement The range provided is based on a reasonable estimate for the base salary pay range at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary will be based on factors including skills, competencies, experience, and other job-related factors permitted by law.
Vertex offers total rewards including benefits to support employees in their career, financial, family and wellbeing journey, with flexibility and resources to support growth and aspirations. Benefits include medical, dental, vision, generous PTO (including a week-long company shutdown in Summer and Winter), educational assistance programs including student loan repayment, commuting subsidy, matching charitable donations, 401(k) and more.
Flex Designation Hybrid-Eligible Or On-Site Eligible
Flex Eligibility Status In this Hybrid-Eligible role, you can choose to be designated as:
Hybrid : work remotely up to two days per week;
or select
On-Site : work five days per week on-site with ad hoc flexibility.
The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.
Company Information Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
For accommodations during the hiring process, contact Talent Acquisition at ApplicationAssistance@vrtx.com
#J-18808-Ljbffr
Director, HCP Marketing, US Kidney - Pove
leads HCP marketing for povetacicept within the US Kidney Business Unit alongside a small team of direct reports, preparing for potential commercialization of an investigational therapeutic studied for IgA nephropathy (IgAN) and other B cell-mediated diseases. The role supports shaping the overall US launch strategy and developing and executing the HCP promotional marketing strategy and tactics. The selected candidate has a strong track record in US commercial roles, demonstrated success in coaching teammates, and thrives in a fast-paced, innovation-focused environment. This role reports to the Senior Director, Head of Pove Marketing for the US Kidney Business Unit.
Are you the right candidate for this opportunity Make sure to read the full description below. Location/Designation:
Hybrid-Eligible or On-Site Eligible
Key Responsibilities
Leads the HCP Pove Marketing team, coaching the team to deliver exceptional results and operate as a high performing team
Works cross-functionally to ensure an integrated launch strategy that includes market access, field leadership, medical affairs, and communications
Ensures that the brand strategy is translated with an effective tactical plan for HCPs
Works with external agencies to execute promotional strategy and tactics through personal and non-personal channels, while ensuring external partners remain on-time and on-budget
Collaborates with field leadership and team members to obtain input on launch strategies and tactics; ensures relevant launch KPIs are established, monitored, and optimized
Drives tactical execution including brand planning and creative efforts, managing agency to ensure on budget and timely deliverables and partnering closely with communications review committee
Measures the impact of initiatives based on ROI and pivots investments to maximize impact; continuously looks for opportunities for automation and efficiency
Role models and instills a culture of compliance focused on ethics and integrity in all activities
Required Education and Experience
Bachelor's degree
Typically requires 10 years marketing, consulting or agency experience in healthcare/biopharmaceuticals and demonstrated supervisory/management experience, or an equivalent combination of experience and education
Additional preferred experiences:
Specialty product launch experience
Work within highly competitive markets
Kidney experience
Required Skills
Direct experience with communications review committee for review of tactics
Ability to oversee generation of insights and apply those insights to business problems/opportunities and make strategic recommendations
Analytical mindset, with demonstrated ability to lead others to solve complex problems
Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
An entrepreneurial and innovative spirit, with an ability to develop creative solutions to complex problems
Advanced knowledge of market forecasts and relationship of business drivers to revenue
Advanced working knowledge of MS Office applications, including PPT, Excel and Word
Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
Pay Range $194,400 - $291,600
Disclosure Statement The range provided is based on a reasonable estimate for the base salary pay range at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary will be based on factors including skills, competencies, experience, and other job-related factors permitted by law.
Vertex offers total rewards including benefits to support employees in their career, financial, family and wellbeing journey, with flexibility and resources to support growth and aspirations. Benefits include medical, dental, vision, generous PTO (including a week-long company shutdown in Summer and Winter), educational assistance programs including student loan repayment, commuting subsidy, matching charitable donations, 401(k) and more.
Flex Designation Hybrid-Eligible Or On-Site Eligible
Flex Eligibility Status In this Hybrid-Eligible role, you can choose to be designated as:
Hybrid : work remotely up to two days per week;
or select
On-Site : work five days per week on-site with ad hoc flexibility.
The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.
Company Information Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
For accommodations during the hiring process, contact Talent Acquisition at ApplicationAssistance@vrtx.com
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