Marketing Manager Job at Bernard Nickels & Associates in Roseland

Direct message the job poster from Bernard Nickels & Associates

Senior Recruiter specializing in Candidate Generation and HR at BNA

Position Title: Marketing Manager

Location: Roseland, NJ

Job Type: Full-Time (Hybrid)

Classification: Exempt

Start Date: Immediate

Salary: Up to $150,000

Purpose of Role:

We are seeking a dynamic, detail-oriented Marketing & Business Development Manager to support our growing corporate and M&A practice groups at the firm, including our National Dental Law Center. This individual will play a key role in not just managing the day-to-day marketing initiatives but in being a strategic thinker and driving force behind exciting campaigns that bring in business and support our clients. The ideal candidate is a self-starter with big ideas, strong organizational skills, excellent communication abilities, and experience in professional services marketing—ideally in a law firm or financial services environment.

Key Responsibilities:

• Thought Leadership: Bring the ideas for prospective client outreach, blogs and initiatives.
• Campaign Management: Plan, execute, and track integrated marketing campaigns to support firm-wide and practice-specific goals.
• Content Development: Coordinate and edit content for client alerts, newsletters, press releases, website updates, and social media.
• Digital Marketing: Manage your practice areas’ digital presence, including website updates, SEO, email marketing, and social media platforms.
• Attorney Support: Collaborate with attorneys to develop individual marketing plans, create bios, and prepare proposals, RFP responses, and presentations.
• Brand Management: Ensure consistency of firm branding, messaging, and client-facing materials across all channels.
• Analytics & Reporting: Track, analyze, and report on campaign performance, website traffic, and engagement metrics to inform future strategy.
• Vendor Management: Coordinate with external designers, PR firms, and other vendors as needed.

Qualifications:

• Bachelor’s degree in marketing, Communications, Business, or related field required.
• A minimum of 3-5 years of marketing experience, preferably in professional services, financial services or a law firm setting.
• Strong project management skills with ability to juggle multiple priorities under tight deadlines.
• Excellent writing, editing, and proofreading skills.
• Proficiency with Microsoft Office Suite and marketing tools such as WordPress, Canva/Adobe Creative Suite, and LinkedIn.
• Knowledge of CRM systems (Hubspot) is a plus.
• Collaborative, team-oriented mindset with ability to build strong relationships across the firm.