LocumTenens.com is hiring: Client Marketing Manager in Alpharetta

The Client Marketing Manager serves as a strategic partner to sales leadership to develop and execute marketing strategies focused on driving conversions and deepening customer loyalty to build pipeline and accelerate engagement within key accounts. This position will work closely across cross-functional teams to define product positioning, messaging, and go to market plans for our suite of workforce solutions.

ESSENTIAL FUNCTIONS AND BASIC DUTIES:

• Communicates campaign deliverables, objectives, and timelines to teams
• Provides support for successful program adoption
• Work vertically across enterprise sales leaders and divisional field marketing teams to align marketing objectives with sales and recruiting initiatives

Strategic Planning and Execution - 40%

• Contributes to the creation of integrated marketing and communications plans that meet B2B client objectives
• Develops and manages marketing programs aimed at penetrating high-value target accounts, strengthening the sales pipeline, and cultivating our highest-value customers
• Drives a cross-functional content marketing strategy that is aligned to key business goals and strategic content themes
• Develops and implements a segmentation strategy that enables us to deliver the right message to the right audience
• Develops tactical plans for each stage of customer journey, focused on reaching highly specific and senior-level B2B decision-makers and executives and sustaining engagement
• Contributes to creation of integrated marketing and communications plans that meet B2B client objectives
• Data Analytics – 10% Own KPIs, funnel dynamics and reporting for all marketing activities with accountability, work with data analyst to build dashboards and client analytics
• Partners with production teams to monitor, measure and track ROI metrics and impact of client programs

SECONDARY FUNCTIONS (IF APPLICABLE)

• Partners with Marketing to identify effective marketing messages, value proposition, materials, channels, and calls to action for key accounts
• May work on special projects or other duties as assigned

SUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITY

• May communicate with external clinicians

QUALIFICATIONS – EDUCATION, WORK EXPERIENCE, CERTIFICATIONS

• Bachelor’s degree or equivalent experience required
• 8 years’ relevant experience required

KNOWLEDGE, SKILLS, AND ABILITIES

• Ability to adhere to and exhibit the Company Values at all times
• Working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Teams
• Ability to effectively manage multiple competing priorities in a fast-paced environment
• Ability to build relationships at all levels
• Strategic thinking
• Strong organizational and time management skills
• Ability to work independently and collaboratively
• Strong communication skills - both oral and written
• Solid critical thinking and problem-solving skills
• Ability to decipher complex data
• Strong attention to detail and accuracy
• Ability to work with sensitive information and maintain confidentiality

KEY COMPETENCIES REQUIRED

• Business Insight
• Builds Networks
• Action Oriented
• Drives Engagement
• Plans and Aligns
• Drives Results
• Nimble Learning
• Situational Adaptability

PHYSICAL, MENTAL, WORKING CONDITION, AND TRAVEL REQUIREMENTS

• Typical office environment - sedentary with typing, writing, reading requirements
• May be able to sit or stand
• Speaking, reading, writing, ability to use a telephone and computer
• Ability to exert up to 10 lbs. of force occasionally
• Ability to travel up to 10% of the time
• Ability to interpret various instructions
• Ability to deal with a variety of variables under only limited standardization

Senior

• Associate

Employment type

• Full-time

Job function

• Marketing

Industries

• Staffing and Recruiting