Humboldt Park Health
Job Description
Job Description
Essential Duties and Responsibilities: Strategy & Management (20%) Develop, with Executive Director, Humboldt Park Health’s 3-year Marketing and Communications plan and ensure adherence to the goals and objectives determined. Create evaluation systems are in place related to these goals and objectives and actively and consistently monitor, report and present on online engagement analytics (web, email, social media, earned media). Leverage key engagement metrics across platforms to optimize content, messaging and distributions. Partner closely with hospital staff to design and implement communications strategies and effective messaging for organizational and project-specific goals. Ensure our communications are culturally competent and reach diverse audiences. Develop and manage annual budgets for marketing & communications, and monitor progress, assure adherence and evaluate performance. Manages interns and consultants focused on marketing and communications. Brand Management (20%) Develop, implement, and evaluate an annual marketing and communications plan that includes social media, print and digital content, and email marketing. Ensure that brand identity, messaging and marketing and communications strategy are infused in all organizational efforts (programming, development, network support). Develop, implement, and evaluate marketing campaigns related to programs, special events, and donor cultivation. Content Strategy and Management (20%) Oversee the development, design, distribution, and maintenance of high-quality print and electronic collateral including, but not limited to annual report, brochures, presentations, newsletters, and reports. Lead the strategy and generation of engaging digital content for Humboldt Park Health’s’ website, social media and email channels that leads to measurable action. Press and Public Relations (20%) Identify trends, monitor current events and influencers to anticipate opportunities for Humboldt Park Health to engage in and/or lead the national conversation on sustainable urban regeneration. Guide the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests. Develop close partnerships with members of the media. Fundraising (20%) Develop fundraising appeal and event creative and drive design and content throughout campaigns. Drive development and submission of grant proposal for all Marketing and Communication needs, as well as, review and support other submissions with that lens. Other Requirements: Demonstrated skills, knowledge and experience in the successful development and execution of marketing campaigns, communications and public relations activities Strong creative, strategic, analytical, organizational and personal skills, with the experience of managing multiple projects at a time Experience overseeing the design and production of online and print collateral and publications Excellent writing and editing skills Experience developing and implementing successful social marketing strategies Proven track record in developing a broad spectrum of proactive media relations campaigns and demonstrated ability to communicate effectively to diverse audiences Computer literacy in Microsoft Office required – DonorPerfect and Adobe Design Suite experience preferred Commitment to working with shared leadership and in cross-functional teams Strong oral and written communications skills Excellent people skills, with experience collaborating in a multi-disciplinary, diverse, and dynamic team Demonstrated resourcefulness in setting priorities, proposing new ways of creating efficiencies, and guiding investment in people and system Ability and willingness to work some evenings and weekends Other Requirements: Demonstrated skills, knowledge and experience in the successful development and execution of marketing campaigns, communications and public relations activities Strong creative, strategic, analytical, organizational and personal skills, with the experience of managing multiple projects at a time Experience overseeing the design and production of online and print collateral and publications Excellent writing and editing skills Experience developing and implementing successful social marketing strategies Proven track record in developing a broad spectrum of proactive media relations campaigns and demonstrated ability to communicate effectively to diverse audiences Computer literacy in Microsoft Office required – DonorPerfect and Adobe Design Suite experience preferred Commitment to working with shared leadership and in cross-functional teams Strong oral and written communications skills Excellent people skills, with experience collaborating in a multi-disciplinary, diverse, and dynamic team Demonstrated resourcefulness in setting priorities, proposing new ways of creating efficiencies, and guiding investment in people and system Ability and willingness to work some evenings and weekends
Job Description
Essential Duties and Responsibilities: Strategy & Management (20%) Develop, with Executive Director, Humboldt Park Health’s 3-year Marketing and Communications plan and ensure adherence to the goals and objectives determined. Create evaluation systems are in place related to these goals and objectives and actively and consistently monitor, report and present on online engagement analytics (web, email, social media, earned media). Leverage key engagement metrics across platforms to optimize content, messaging and distributions. Partner closely with hospital staff to design and implement communications strategies and effective messaging for organizational and project-specific goals. Ensure our communications are culturally competent and reach diverse audiences. Develop and manage annual budgets for marketing & communications, and monitor progress, assure adherence and evaluate performance. Manages interns and consultants focused on marketing and communications. Brand Management (20%) Develop, implement, and evaluate an annual marketing and communications plan that includes social media, print and digital content, and email marketing. Ensure that brand identity, messaging and marketing and communications strategy are infused in all organizational efforts (programming, development, network support). Develop, implement, and evaluate marketing campaigns related to programs, special events, and donor cultivation. Content Strategy and Management (20%) Oversee the development, design, distribution, and maintenance of high-quality print and electronic collateral including, but not limited to annual report, brochures, presentations, newsletters, and reports. Lead the strategy and generation of engaging digital content for Humboldt Park Health’s’ website, social media and email channels that leads to measurable action. Press and Public Relations (20%) Identify trends, monitor current events and influencers to anticipate opportunities for Humboldt Park Health to engage in and/or lead the national conversation on sustainable urban regeneration. Guide the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests. Develop close partnerships with members of the media. Fundraising (20%) Develop fundraising appeal and event creative and drive design and content throughout campaigns. Drive development and submission of grant proposal for all Marketing and Communication needs, as well as, review and support other submissions with that lens. Other Requirements: Demonstrated skills, knowledge and experience in the successful development and execution of marketing campaigns, communications and public relations activities Strong creative, strategic, analytical, organizational and personal skills, with the experience of managing multiple projects at a time Experience overseeing the design and production of online and print collateral and publications Excellent writing and editing skills Experience developing and implementing successful social marketing strategies Proven track record in developing a broad spectrum of proactive media relations campaigns and demonstrated ability to communicate effectively to diverse audiences Computer literacy in Microsoft Office required – DonorPerfect and Adobe Design Suite experience preferred Commitment to working with shared leadership and in cross-functional teams Strong oral and written communications skills Excellent people skills, with experience collaborating in a multi-disciplinary, diverse, and dynamic team Demonstrated resourcefulness in setting priorities, proposing new ways of creating efficiencies, and guiding investment in people and system Ability and willingness to work some evenings and weekends Other Requirements: Demonstrated skills, knowledge and experience in the successful development and execution of marketing campaigns, communications and public relations activities Strong creative, strategic, analytical, organizational and personal skills, with the experience of managing multiple projects at a time Experience overseeing the design and production of online and print collateral and publications Excellent writing and editing skills Experience developing and implementing successful social marketing strategies Proven track record in developing a broad spectrum of proactive media relations campaigns and demonstrated ability to communicate effectively to diverse audiences Computer literacy in Microsoft Office required – DonorPerfect and Adobe Design Suite experience preferred Commitment to working with shared leadership and in cross-functional teams Strong oral and written communications skills Excellent people skills, with experience collaborating in a multi-disciplinary, diverse, and dynamic team Demonstrated resourcefulness in setting priorities, proposing new ways of creating efficiencies, and guiding investment in people and system Ability and willingness to work some evenings and weekends