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Stealth Software Startup

Chief Marketing Officer (LA-based tech startup, equity-only role)

Stealth Software Startup, Los Angeles, California, United States, 90079

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Overview

Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description. Chief Marketing Officer (LA-based tech startup, equity-only role)

We are looking for a talented Chief Marketing Officer to join our startup in an equity-only role. Our ideal candidate has a successful track record as the CMO at a prior DTC or consumer products startup, with proven ability to drive revenue. Our company is live “in revenue” in Los Angeles and moving towards nationwide launch.

Responsibilities Scale revenue from $5k / mo to $50k / mo in Los Angeles, then from $50k / mo to $500k / mo, effectively building the playbook to scale to the next 200 major US markets. Lead regionalized startup launches including events, street teams, paid, earned, and organic digital media. Craft high-converting creatives and campaigns, and analyze analytics to tell the story of what is resonating. Provide the methodology and best practices to the team, acting as both thought-leader and executor of marketing strategy and growth. Collaborate with an in-house design team and social media experts, and direct available resources for ad buys as needed.

Develop and drive revenue-focused marketing initiatives, including business development and strategic brand partnerships.

Remote role with occasional in-person team meetings; must be LA-based.

Qualifications

1+ successful startup launches as the leader of marketing

10+ years experience in marketing / marketing leadership

Is a thought-leader and also executor of marketing strategy and growth

Revenue and growth focused (not just brand marketing)

Self-starter with ability to define methodology and best practices

Digital marketing expertise is a must; print or non-digital marketing expertise a plus

Non-digital experience (mailers, street teams, events, and other scrappy city launch blueprints) is a bonus

Business development and strategic brand partnerships experience

About the Company Our startup is a technology company in the consumer goods space, specifically home and lifestyle. We have years of R&D completed, a team of over 10 experienced members, and we are quickly approaching a big acceleration point. This is an equity-only role at this juncture with the potential to develop into a more traditional role in the future. Remote role with occasional in-person meetings in Los Angeles.

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