Fridababy
Overview Frida is seeking a Director of Content & Social Media to define and lead our brand’s voice across digital platforms. This leader will set the vision and strategy for social media, content creation, and community engagement, ensuring these functions work together to drive cultural relevance, brand growth, and measurable business results. The role requires a balance of creativity, strategic oversight, and operational excellence, with the ability to inspire teams, push innovation, and translate insights into bold ideas that resonate with consumers.
If you think you are the right match for the following opportunity, apply after reading the complete description. Responsibilities
Strategic Leadership: Develop and evolve Frida’s long-term content and social media strategy across owned, earned, and emerging channels; translate brand priorities into actionable, platform-specific strategies; partner cross-functionally with brand, media, and digital teams to ensure cohesive planning and integrated activations; champion innovation by piloting new formats, platforms, and technologies (including AI, social commerce, and experimental content approaches); develop out-of-the-box ideas that expand Frida’s voice on and beyond social platforms. Content & Creative Direction: Lead creative concepting and production of social-first storytelling; develop and articulate clear briefs to inspire creative teams—both in-house and partner agencies; manage a channel model that emphasizes iteration based on learnings from top-performing content and community insights; oversee high-quality content development across video, live streaming, and multimedia storytelling from ideation through distribution; ensure consistency in brand voice, tone, and storytelling across all touchpoints. Social Strategy & Engagement: Define and execute platform strategies across TikTok, Instagram, YouTube, LinkedIn, Threads, Pinterest, and emerging channels; establish community management guidelines for timely, empathetic, and brand-right engagement; collaborate on influencer and creator strategy and integrate creator content into broader campaigns; monitor cultural moments and trends to identify opportunities for relevance and breakthrough content; support escalation and reputational risk protocols. Analytics & Growth: Define KPIs across audience growth, engagement, reach, and brand impact; leverage analytics and social listening tools to optimize strategy and fuel iterative improvement; deliver actionable insights and regular performance updates to senior leadership; benchmark against competitors and category leaders to keep Frida’s social presence innovative and competitive. Team Leadership: Lead, mentor, and grow a high-performing team across social strategy, content creation, and community engagement; set clear objectives, workflows, and priorities; coach and develop team members; manage external partners, creators, and agencies to expand creative capacity and production scale. What You Will Need
Bachelor’s degree in Marketing, Communications, or related field. 10+ years in social media, content strategy, or digital marketing; 5+ years leading teams. Proven expertise in developing high-performing video content strategies across TikTok, Instagram Reels, YouTube Shorts, and emerging video platforms. Proven track record of building and scaling content and social ecosystems that deliver measurable brand and business growth. Deep platform expertise and fluency in content trends, cultural relevance, and algorithm dynamics. Experience leading video production, live activations, and social-first creative. Strong analytical skills with ability to translate insights into actionable strategies. Exceptional communication, collaboration, and leadership skills. Background in consumer lifestyle, CPG, or culturally driven brands strongly preferred. What Success Looks Like
A cohesive, agile, and high-performing content and social organization. Breakthrough campaigns that generate cultural conversation, brand love, and organic growth. Measurable impact from social and content on awareness, community growth, and commerce outcomes. Frida positioned as a category-defining brand in creativity, cultural fluency, and community building. Who You Will Work With Frida is an organization that values collaboration and community. As the Director, Content & Social Strategy, you will work closely with Creative Marketing, Brand Management and Sales teams. Ways of Working Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays. Why You Will Love Working at Frida
Robust health benefits including comprehensive medical, vision, and dental plans; employer-paid life insurance; supplemental insurance options including accident insurance, short-term disability, and long-term disability. FSA & HSA; 401k matching up to 4% with immediate vesting. Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater. Flexible paid pregnancy and parental leave. Weekly wellness programming focused on work-life balance, including in-office services such as manicures, pedicures, massages, and other perks. Dog-friendly office. Learning & development opportunities; company-wide events and outings; active team engagement and annual broader community events. Exclusive employee product discounts. EEO and Privacy Frida provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type. Privacy Policy: By applying for this position, you acknowledge that your information will be used as described in Frida’s Job Applicant Privacy Policy. Agency and Third-Party Submissions: This is a direct search led by Frida; applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Fraud Disclaimer: Fridababy LLC will never request personal information during the application or recruitment process. All legitimate communication will come from official Frida domains or verified recruiting partners. If you receive any suspicious outreach, please report it to frida.hr@frida.com or cyber@frida.com.
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If you think you are the right match for the following opportunity, apply after reading the complete description. Responsibilities
Strategic Leadership: Develop and evolve Frida’s long-term content and social media strategy across owned, earned, and emerging channels; translate brand priorities into actionable, platform-specific strategies; partner cross-functionally with brand, media, and digital teams to ensure cohesive planning and integrated activations; champion innovation by piloting new formats, platforms, and technologies (including AI, social commerce, and experimental content approaches); develop out-of-the-box ideas that expand Frida’s voice on and beyond social platforms. Content & Creative Direction: Lead creative concepting and production of social-first storytelling; develop and articulate clear briefs to inspire creative teams—both in-house and partner agencies; manage a channel model that emphasizes iteration based on learnings from top-performing content and community insights; oversee high-quality content development across video, live streaming, and multimedia storytelling from ideation through distribution; ensure consistency in brand voice, tone, and storytelling across all touchpoints. Social Strategy & Engagement: Define and execute platform strategies across TikTok, Instagram, YouTube, LinkedIn, Threads, Pinterest, and emerging channels; establish community management guidelines for timely, empathetic, and brand-right engagement; collaborate on influencer and creator strategy and integrate creator content into broader campaigns; monitor cultural moments and trends to identify opportunities for relevance and breakthrough content; support escalation and reputational risk protocols. Analytics & Growth: Define KPIs across audience growth, engagement, reach, and brand impact; leverage analytics and social listening tools to optimize strategy and fuel iterative improvement; deliver actionable insights and regular performance updates to senior leadership; benchmark against competitors and category leaders to keep Frida’s social presence innovative and competitive. Team Leadership: Lead, mentor, and grow a high-performing team across social strategy, content creation, and community engagement; set clear objectives, workflows, and priorities; coach and develop team members; manage external partners, creators, and agencies to expand creative capacity and production scale. What You Will Need
Bachelor’s degree in Marketing, Communications, or related field. 10+ years in social media, content strategy, or digital marketing; 5+ years leading teams. Proven expertise in developing high-performing video content strategies across TikTok, Instagram Reels, YouTube Shorts, and emerging video platforms. Proven track record of building and scaling content and social ecosystems that deliver measurable brand and business growth. Deep platform expertise and fluency in content trends, cultural relevance, and algorithm dynamics. Experience leading video production, live activations, and social-first creative. Strong analytical skills with ability to translate insights into actionable strategies. Exceptional communication, collaboration, and leadership skills. Background in consumer lifestyle, CPG, or culturally driven brands strongly preferred. What Success Looks Like
A cohesive, agile, and high-performing content and social organization. Breakthrough campaigns that generate cultural conversation, brand love, and organic growth. Measurable impact from social and content on awareness, community growth, and commerce outcomes. Frida positioned as a category-defining brand in creativity, cultural fluency, and community building. Who You Will Work With Frida is an organization that values collaboration and community. As the Director, Content & Social Strategy, you will work closely with Creative Marketing, Brand Management and Sales teams. Ways of Working Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays. Why You Will Love Working at Frida
Robust health benefits including comprehensive medical, vision, and dental plans; employer-paid life insurance; supplemental insurance options including accident insurance, short-term disability, and long-term disability. FSA & HSA; 401k matching up to 4% with immediate vesting. Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater. Flexible paid pregnancy and parental leave. Weekly wellness programming focused on work-life balance, including in-office services such as manicures, pedicures, massages, and other perks. Dog-friendly office. Learning & development opportunities; company-wide events and outings; active team engagement and annual broader community events. Exclusive employee product discounts. EEO and Privacy Frida provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type. Privacy Policy: By applying for this position, you acknowledge that your information will be used as described in Frida’s Job Applicant Privacy Policy. Agency and Third-Party Submissions: This is a direct search led by Frida; applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Fraud Disclaimer: Fridababy LLC will never request personal information during the application or recruitment process. All legitimate communication will come from official Frida domains or verified recruiting partners. If you receive any suspicious outreach, please report it to frida.hr@frida.com or cyber@frida.com.
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