Vercel
Overview Vercel seeks a hands-on Head of Product Marketing to lead strategic product marketing for Next.js, the Vercel platform, v0, the AI SDK, and Turbo.dev. This role targets upmarket, global enterprise customers and requires deep understanding of frontend and backend technologies, strong leadership, and the ability to translate technical features into compelling narratives for developers and enterprise decision-makers.
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply. This is a senior, strategic role with the experience to inspire, innovate, and mentor a team while delivering measurable results. Responsibilities
Develop and execute comprehensive product marketing strategies for Vercel’s suite of products (Next.js, the Vercel platform, v0, the AI SDK, and Turbo.dev). Create compelling product positioning and messaging that differentiates Vercel for developers and enterprise buyers. Lead go-to-market strategies for new product launches and major updates to maximize adoption across target segments. Collaborate with the Product team to translate technical features into clear value propositions and customer benefits. Conduct market research and competitive analysis to inform positioning, identify market opportunities, and guide product priorities. Develop and maintain ICPs and buyer personas with a focus on enterprise customers. Oversee production of product marketing collateral (product sheets, case studies, whitepapers, sales enablement materials) highlighting technical advantages and business value. Work with Sales to develop tailored pitch decks, ROI calculators, and materials supporting Enterprise Sales initiatives. Lead development of product-focused content for website, blog, and developer documentation to ensure clear and consistent presentation. Collaborate with Events to plan product-centric sessions and demos for conferences (e.g., Next.js Conf, Vercel Ship) showcasing innovations to developers and enterprise prospects. Implement and manage a voice-of-the-customer program to inform strategy and prioritization of features. Develop strategies to increase product adoption and usage, including onboarding flows and user education initiatives. Stay abreast of industry trends (AI-powered development, edge computing, enterprise web development) to inform positioning and new opportunities. About You
Deep understanding of the developer ecosystem and frontend development landscape. Strong experience in product marketing for technical products, ideally from a cloud-native company. Passion for Next.js and a strong grasp of the Vercel platform and its value proposition. 8+ years of experience in B2B SaaS marketing with a track record of leading and scaling high-performing teams. Exceptional leadership, communication, and interpersonal skills with the ability to inspire and motivate teams. Brand taste is essential. Excellent project management and ability to manage multiple initiatives simultaneously. Experience as a user of X or Bluesky and ability to engage where the audience is.
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Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply. This is a senior, strategic role with the experience to inspire, innovate, and mentor a team while delivering measurable results. Responsibilities
Develop and execute comprehensive product marketing strategies for Vercel’s suite of products (Next.js, the Vercel platform, v0, the AI SDK, and Turbo.dev). Create compelling product positioning and messaging that differentiates Vercel for developers and enterprise buyers. Lead go-to-market strategies for new product launches and major updates to maximize adoption across target segments. Collaborate with the Product team to translate technical features into clear value propositions and customer benefits. Conduct market research and competitive analysis to inform positioning, identify market opportunities, and guide product priorities. Develop and maintain ICPs and buyer personas with a focus on enterprise customers. Oversee production of product marketing collateral (product sheets, case studies, whitepapers, sales enablement materials) highlighting technical advantages and business value. Work with Sales to develop tailored pitch decks, ROI calculators, and materials supporting Enterprise Sales initiatives. Lead development of product-focused content for website, blog, and developer documentation to ensure clear and consistent presentation. Collaborate with Events to plan product-centric sessions and demos for conferences (e.g., Next.js Conf, Vercel Ship) showcasing innovations to developers and enterprise prospects. Implement and manage a voice-of-the-customer program to inform strategy and prioritization of features. Develop strategies to increase product adoption and usage, including onboarding flows and user education initiatives. Stay abreast of industry trends (AI-powered development, edge computing, enterprise web development) to inform positioning and new opportunities. About You
Deep understanding of the developer ecosystem and frontend development landscape. Strong experience in product marketing for technical products, ideally from a cloud-native company. Passion for Next.js and a strong grasp of the Vercel platform and its value proposition. 8+ years of experience in B2B SaaS marketing with a track record of leading and scaling high-performing teams. Exceptional leadership, communication, and interpersonal skills with the ability to inspire and motivate teams. Brand taste is essential. Excellent project management and ability to manage multiple initiatives simultaneously. Experience as a user of X or Bluesky and ability to engage where the audience is.
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