WeightWatchers
Manager, Consumer Strategy and Insights
WeightWatchers, San Francisco, California, United States, 94199
Overview
If your skills, experience, and qualifications match those in this job overview, do not delay your application. WeightWatchers is a global digital health company. We are the #1 doctor-recommended – and most clinically studied – behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives. As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization. WeightWatchers has embraced technology, with our mobile app now the primary tool for most members. While we continue to perfect our digital product, we are also designing new in-person experiences.
Who We Are
The Consumer Strategy and Insights team at WeightWatchers is the central hub for understanding the company's members and prospective members. The team's primary role is to develop and implement consumer-centric strategies that drive business growth and innovation. They do this by combining qualitative and quantitative research to uncover deep insights into consumer behavior, motivations, and needs. This team works cross-functionally, collaborating with product, marketing, and experience teams to ensure that the voice of the consumer is represented in all key business decisions. Ultimately, the team's goal is to ensure that WeightWatchers' products and services are highly relevant and effective for its current members and members for the future.
What You Will Do The
Manager, Consumer Strategy and Insights
will be a key contributor to our strategic decision-making. You\'ll provide deep insights into consumer behavior, market and product trends, and the competitive landscape. This role is vital for developing and executing our consumer and marketing insights strategies, ensuring they align with our business objectives. You\'ll work as a trusted partner to leaders across the organization, providing data-driven recommendations that drive impactful change.
Consumer research: Conduct surveys, focus groups, and one-on-one interviews to understand the competitive landscape and identify emerging trends.
Data analysis and synthesis: Utilize data from app usage, member feedback, and sales data to create a holistic view of the member journey and experience.
Strategic planning: Translate insights into actionable recommendations and long-term strategic plans for the business, building crisp and cohesive business cases that put the customer at the heart of our decisionmaking.
Insights and Analysis: Support the design and execution of qualitative and quantitative studies to uncover deep consumer insights. Conduct market analysis and competitive intelligence to identify new opportunities and inform strategy.
Collaboration and Influence: Work closely with cross-functional teams to translate complex data into clear, actionable insights and recommendations. Advocate for the voice of the consumer.
Communication: Create compelling presentations and reports that effectively communicate insights to diverse audiences.
Who You Are
5-7+ years of experience in consumer insights, strategy consulting, market research, or a related analytical role, preferably within a consumer-facing industry such as CPG, tech, or wellness.
Proven experience designing and executing qualitative and quantitative research methodologies, including segmentation (k-means, latent class), MaxDiff, conjoint.
Strong experience with survey design, programming, testing and analysis.
Proven track record translating complex data into clear, actionable business strategies that drive measurable impact.
Solid understanding of consumer behavior, market trends, and competitive landscapes.
Excellent communication and presentation skills, with the ability to influence stakeholders.
A passion for health, wellness, and empowering individuals on their weight-loss journey is a plus.
Bachelor's degree in Marketing, Business, Economics, Psychology, Sociology, or a related field.
Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.
US Pay Range $110,000 - $120,000 USD
Legal and Diversity Note It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.
By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.
WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws). Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.
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If your skills, experience, and qualifications match those in this job overview, do not delay your application. WeightWatchers is a global digital health company. We are the #1 doctor-recommended – and most clinically studied – behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives. As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization. WeightWatchers has embraced technology, with our mobile app now the primary tool for most members. While we continue to perfect our digital product, we are also designing new in-person experiences.
Who We Are
The Consumer Strategy and Insights team at WeightWatchers is the central hub for understanding the company's members and prospective members. The team's primary role is to develop and implement consumer-centric strategies that drive business growth and innovation. They do this by combining qualitative and quantitative research to uncover deep insights into consumer behavior, motivations, and needs. This team works cross-functionally, collaborating with product, marketing, and experience teams to ensure that the voice of the consumer is represented in all key business decisions. Ultimately, the team's goal is to ensure that WeightWatchers' products and services are highly relevant and effective for its current members and members for the future.
What You Will Do The
Manager, Consumer Strategy and Insights
will be a key contributor to our strategic decision-making. You\'ll provide deep insights into consumer behavior, market and product trends, and the competitive landscape. This role is vital for developing and executing our consumer and marketing insights strategies, ensuring they align with our business objectives. You\'ll work as a trusted partner to leaders across the organization, providing data-driven recommendations that drive impactful change.
Consumer research: Conduct surveys, focus groups, and one-on-one interviews to understand the competitive landscape and identify emerging trends.
Data analysis and synthesis: Utilize data from app usage, member feedback, and sales data to create a holistic view of the member journey and experience.
Strategic planning: Translate insights into actionable recommendations and long-term strategic plans for the business, building crisp and cohesive business cases that put the customer at the heart of our decisionmaking.
Insights and Analysis: Support the design and execution of qualitative and quantitative studies to uncover deep consumer insights. Conduct market analysis and competitive intelligence to identify new opportunities and inform strategy.
Collaboration and Influence: Work closely with cross-functional teams to translate complex data into clear, actionable insights and recommendations. Advocate for the voice of the consumer.
Communication: Create compelling presentations and reports that effectively communicate insights to diverse audiences.
Who You Are
5-7+ years of experience in consumer insights, strategy consulting, market research, or a related analytical role, preferably within a consumer-facing industry such as CPG, tech, or wellness.
Proven experience designing and executing qualitative and quantitative research methodologies, including segmentation (k-means, latent class), MaxDiff, conjoint.
Strong experience with survey design, programming, testing and analysis.
Proven track record translating complex data into clear, actionable business strategies that drive measurable impact.
Solid understanding of consumer behavior, market trends, and competitive landscapes.
Excellent communication and presentation skills, with the ability to influence stakeholders.
A passion for health, wellness, and empowering individuals on their weight-loss journey is a plus.
Bachelor's degree in Marketing, Business, Economics, Psychology, Sociology, or a related field.
Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.
US Pay Range $110,000 - $120,000 USD
Legal and Diversity Note It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.
By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.
WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws). Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.
#J-18808-Ljbffr