WeightWatchers
Manager, Consumer Strategy and Insights
WeightWatchers, San Francisco, California, United States, 94199
WeightWatchers is a global digital health company. We are the #1 doctor-recommended – and most clinically studied – behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives.
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully. As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization. WeightWatchers has embraced technology, with our mobile app now the primary tool for most members. While we continue to perfect our digital product, we are also designing new in-person experiences. With these diverse member touchpoints, our potential for impact has never been greater. Who we are: The Consumer Strategy and Insights team at WeightWatchers is the central hub for understanding the company's members and prospective members. The team's primary role is to develop and implement
consumer-centric strategies
that drive business growth and innovation. They do this by combining
qualitative and quantitative research
to uncover deep insights into consumer behavior, motivations, and needs. This team works cross-functionally, collaborating with product, marketing, and experience teams to ensure that the voice of the consumer is represented in all key business decisions. Ultimately, the team's goal is to ensure that WeightWatchers' products and services are highly relevant and effective for its current members and members for the future. What you will do: The
Manager, Consumer Strategy and Insights
will be a key contributor to our strategic decision-making. You'll provide deep insights into
consumer behavior ,
market and product trends , and the
competitive landscape . This role is vital for developing and executing our consumer and marketing insights strategies, ensuring they align with our business objectives. You'll work as a trusted partner to leaders across the organization, providing data-driven recommendations that drive impactful change. Key Responsibilities: Consumer research:
Conducting surveys, focus groups, and one-on-one interviews to understand the competitive landscape and identify emerging trends. Data analysis and synthesis:
Utilizing data from various sources (e.g., app usage, member feedback, and sales data) to create a holistic view of the member journey and experience. Strategic planning:
Translating insights into actionable recommendations and long-term strategic plans for the business, building crisp and cohesive business cases that put the customer at the heart of our decisionmaking. Insights and Analysis:
Support the design and execution of qualitative and quantitative research studies to uncover deep consumer insights. Conduct market analysis and competitive intelligence to identify new opportunities and inform strategy. Collaboration and Influence:
Work closely with cross-functional teams to translate complex data into clear, actionable insights and recommendations. You will champion the voice of the consumer throughout the organization. Communication:
Create compelling presentations and reports that effectively communicate insights to diverse audiences. Who you are: 5-7+ years of experience in consumer insights, strategy consulting, market research, or a related analytical role , preferably within a consumer-facing industry such as CPG, tech, or wellness. Proven experience in designing and executing a
wide range of qualitative and quantitative research methodologies,
including segmentation (k-means, latent class), MaxDiff, conjoint. Robust prior experience with
survey design, programming, testing and analysis . Demonstrated track record of
translating complex data into clear, actionable business strategies
that have driven measurable impact. A solid understanding of
consumer behavior, market trends, and competitive landscapes . Excellent communication and presentation skills , with the ability to influence stakeholders. A passion for
health, wellness, and empowering individuals
on their weight-loss journey is a plus. Bachelor's degree
in Marketing, Business, Economics, Psychology, Sociology, or a related field. Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program. US Pay Range $110,000 - $120,000 USD At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We encourage our employees to come into the office 1-2 days/week. It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability. WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws). Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.
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Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully. As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization. WeightWatchers has embraced technology, with our mobile app now the primary tool for most members. While we continue to perfect our digital product, we are also designing new in-person experiences. With these diverse member touchpoints, our potential for impact has never been greater. Who we are: The Consumer Strategy and Insights team at WeightWatchers is the central hub for understanding the company's members and prospective members. The team's primary role is to develop and implement
consumer-centric strategies
that drive business growth and innovation. They do this by combining
qualitative and quantitative research
to uncover deep insights into consumer behavior, motivations, and needs. This team works cross-functionally, collaborating with product, marketing, and experience teams to ensure that the voice of the consumer is represented in all key business decisions. Ultimately, the team's goal is to ensure that WeightWatchers' products and services are highly relevant and effective for its current members and members for the future. What you will do: The
Manager, Consumer Strategy and Insights
will be a key contributor to our strategic decision-making. You'll provide deep insights into
consumer behavior ,
market and product trends , and the
competitive landscape . This role is vital for developing and executing our consumer and marketing insights strategies, ensuring they align with our business objectives. You'll work as a trusted partner to leaders across the organization, providing data-driven recommendations that drive impactful change. Key Responsibilities: Consumer research:
Conducting surveys, focus groups, and one-on-one interviews to understand the competitive landscape and identify emerging trends. Data analysis and synthesis:
Utilizing data from various sources (e.g., app usage, member feedback, and sales data) to create a holistic view of the member journey and experience. Strategic planning:
Translating insights into actionable recommendations and long-term strategic plans for the business, building crisp and cohesive business cases that put the customer at the heart of our decisionmaking. Insights and Analysis:
Support the design and execution of qualitative and quantitative research studies to uncover deep consumer insights. Conduct market analysis and competitive intelligence to identify new opportunities and inform strategy. Collaboration and Influence:
Work closely with cross-functional teams to translate complex data into clear, actionable insights and recommendations. You will champion the voice of the consumer throughout the organization. Communication:
Create compelling presentations and reports that effectively communicate insights to diverse audiences. Who you are: 5-7+ years of experience in consumer insights, strategy consulting, market research, or a related analytical role , preferably within a consumer-facing industry such as CPG, tech, or wellness. Proven experience in designing and executing a
wide range of qualitative and quantitative research methodologies,
including segmentation (k-means, latent class), MaxDiff, conjoint. Robust prior experience with
survey design, programming, testing and analysis . Demonstrated track record of
translating complex data into clear, actionable business strategies
that have driven measurable impact. A solid understanding of
consumer behavior, market trends, and competitive landscapes . Excellent communication and presentation skills , with the ability to influence stakeholders. A passion for
health, wellness, and empowering individuals
on their weight-loss journey is a plus. Bachelor's degree
in Marketing, Business, Economics, Psychology, Sociology, or a related field. Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program. US Pay Range $110,000 - $120,000 USD At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We encourage our employees to come into the office 1-2 days/week. It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability. WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws). Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.
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