Optica
Director, Brand Marketing and Communications
Optica, Washington, District of Columbia, us, 20022
Director, Brand Marketing and Communications This range is provided by Optica. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today. Base pay range $130,000.00/yr - $140,000.00/yr Overview The Director, Brand Marketing and Communications oversees two mission-critical functions that support how the Society presents itself and communicates to a global optics and photonics community. The role holds responsibility for managing the Society’s brand and effectively disseminating organizational values through marketing and communications efforts at the corporate level. Responsibilities
Brand Management and Marketing: Develop an annual brand marketing and communications plan leveraging relevant channels and products across the organization and the optics and photonics industry at large. Monitors corporate-wide application of Optica’s brand; serves as internal resource and guide for adherence to brand guidelines; provides training and feedback to ensure brand integrity. Evaluates, updates and adapts the Optica master brand guidelines and house style guidelines to ensure consistent brand application across marketing and communications channels. Manages brand representation at select Optica events, on-site promotion opportunities, the Optica Booth, signage and set pieces; collaborates on booth design and member lounge; oversees branded promotional items. Manages outsourced graphic design services to support promotion and communications; ensures adherence to brand and style guidelines. Manages advertising at the corporate level and curates house ads for the member magazine. Convenes monthly meetings for the marketing and communications team to discuss best practices and key messaging. Communications
Leads corporate communications for external audiences; manages team responsible for corporate social media and media relations; supports a story-based, member-focused communications strategy. Provides messaging and design support for the Executive Office through organizational presentations and remarks. Develops and manages budgets supporting brand initiatives, communications, media relations and social media. Education and Experience
Four-year college degree required with emphasis in marketing preferred. 6+ years of professional experience in brand management, enterprise marketing and/or communications. Experience with a scientific non-profit or global organization preferred. 3+ years of professional supervisory experience. Skills and Abilities
Dynamic and creative with strong budgetary, analytical and organizational skills; ability to refine processes and project workflows. Knowledge of the full marketing cycle from concept to production and dissemination; strong eye for design and brand strategy. Detail-oriented; able to meet multiple deadlines in a fast-paced environment. Ability to establish and maintain relationships across the organization’s marketing teams. Excellent oral and written communication, including proofreading and copyediting. Technologies
Knowledge of technology solutions and platforms to improve marketing and communications efficiency. Experience with Adobe Creative Suite for design/layout, image management and email production. Familiarity with data management tools; intermediate skills in Microsoft Excel, Access or Google Sheets.
#J-18808-Ljbffr
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today. Base pay range $130,000.00/yr - $140,000.00/yr Overview The Director, Brand Marketing and Communications oversees two mission-critical functions that support how the Society presents itself and communicates to a global optics and photonics community. The role holds responsibility for managing the Society’s brand and effectively disseminating organizational values through marketing and communications efforts at the corporate level. Responsibilities
Brand Management and Marketing: Develop an annual brand marketing and communications plan leveraging relevant channels and products across the organization and the optics and photonics industry at large. Monitors corporate-wide application of Optica’s brand; serves as internal resource and guide for adherence to brand guidelines; provides training and feedback to ensure brand integrity. Evaluates, updates and adapts the Optica master brand guidelines and house style guidelines to ensure consistent brand application across marketing and communications channels. Manages brand representation at select Optica events, on-site promotion opportunities, the Optica Booth, signage and set pieces; collaborates on booth design and member lounge; oversees branded promotional items. Manages outsourced graphic design services to support promotion and communications; ensures adherence to brand and style guidelines. Manages advertising at the corporate level and curates house ads for the member magazine. Convenes monthly meetings for the marketing and communications team to discuss best practices and key messaging. Communications
Leads corporate communications for external audiences; manages team responsible for corporate social media and media relations; supports a story-based, member-focused communications strategy. Provides messaging and design support for the Executive Office through organizational presentations and remarks. Develops and manages budgets supporting brand initiatives, communications, media relations and social media. Education and Experience
Four-year college degree required with emphasis in marketing preferred. 6+ years of professional experience in brand management, enterprise marketing and/or communications. Experience with a scientific non-profit or global organization preferred. 3+ years of professional supervisory experience. Skills and Abilities
Dynamic and creative with strong budgetary, analytical and organizational skills; ability to refine processes and project workflows. Knowledge of the full marketing cycle from concept to production and dissemination; strong eye for design and brand strategy. Detail-oriented; able to meet multiple deadlines in a fast-paced environment. Ability to establish and maintain relationships across the organization’s marketing teams. Excellent oral and written communication, including proofreading and copyediting. Technologies
Knowledge of technology solutions and platforms to improve marketing and communications efficiency. Experience with Adobe Creative Suite for design/layout, image management and email production. Familiarity with data management tools; intermediate skills in Microsoft Excel, Access or Google Sheets.
#J-18808-Ljbffr