Otsuka Pharmaceutical
Associate Director, Established Brands Marketing
Otsuka Pharmaceutical, Princeton, New Jersey, United States
Associate Director, Established Brands Marketing
Position Summary
The Associate Director, Established Brands Marketing is responsible for driving marketing strategy and execution for late-lifecycle brands, ensuring continued performance and smooth strategy transitions as products approach loss of exclusivity (LOE). This role will focus on maximizing brand value, optimizing commercial investments, and managing brand evolution within Otsuka’s CNS portfolio. The individual will work closely with market access, sales, medical affairs, and finance to implement commercial strategies that sustain product revenue and market positioning.
Key Responsibilities Brand Strategy & Lifecycle Management:
Lead marketing for established brands like Nuedexta, ensuring strategic transitions, continued performance, and LOE preparedness. Commercial Execution:
Develop and execute marketing plans that sustain brand revenue, optimize promotional spend, and drive post-LOE opportunities. Cross-Functional Collaboration:
Work closely with, market access, Finance, Commercial operations, and medical teams to ensure seamless execution of brand strategies Market Insights & Competitive Intelligence:
Monitor market dynamics, competitor activity, and reimbursement changes to refine marketing strategies and respond to evolving conditions. Performance Monitoring & Optimization:
Track key performance indicators (KPIs), adjust marketing tactics based on data insights, and implement cost-effective promotional strategies. Vendor & Agency Management:
Oversee agency relationships to ensure effective execution of brand initiatives while optimizing resource allocation. Portfolio Planning:
As needed, support the team with relevant early commercialization work and planning within CNS
Qualifications & Key Competencies Bachelor’s degree in Business, Marketing, or a related field; MBA preferred 6+ years of experience in pharmaceutical or biotech marketing, with experience in late-lifecycle brand management or LOE strategy preferred. Strong understanding of market access, reimbursement, and commercialization strategies Proven ability to develop and execute marketing plans for mature brands Strong cross-functional collaboration skills, with experience working with sales, market access, and medical teams Analytical mindset, with the ability to track performance metrics and optimize investments Experience in budget management and vendor oversight Ability to work in a matrixed environment and manage multiple priorities This role is critical in ensuring Otsuka’s established brands continue to perform effectively while transitioning through late-lifecycle management.
Key Responsibilities Brand Strategy & Lifecycle Management:
Lead marketing for established brands like Nuedexta, ensuring strategic transitions, continued performance, and LOE preparedness. Commercial Execution:
Develop and execute marketing plans that sustain brand revenue, optimize promotional spend, and drive post-LOE opportunities. Cross-Functional Collaboration:
Work closely with, market access, Finance, Commercial operations, and medical teams to ensure seamless execution of brand strategies Market Insights & Competitive Intelligence:
Monitor market dynamics, competitor activity, and reimbursement changes to refine marketing strategies and respond to evolving conditions. Performance Monitoring & Optimization:
Track key performance indicators (KPIs), adjust marketing tactics based on data insights, and implement cost-effective promotional strategies. Vendor & Agency Management:
Oversee agency relationships to ensure effective execution of brand initiatives while optimizing resource allocation. Portfolio Planning:
As needed, support the team with relevant early commercialization work and planning within CNS
Qualifications & Key Competencies Bachelor’s degree in Business, Marketing, or a related field; MBA preferred 6+ years of experience in pharmaceutical or biotech marketing, with experience in late-lifecycle brand management or LOE strategy preferred. Strong understanding of market access, reimbursement, and commercialization strategies Proven ability to develop and execute marketing plans for mature brands Strong cross-functional collaboration skills, with experience working with sales, market access, and medical teams Analytical mindset, with the ability to track performance metrics and optimize investments Experience in budget management and vendor oversight Ability to work in a matrixed environment and manage multiple priorities This role is critical in ensuring Otsuka’s established brands continue to perform effectively while transitioning through late-lifecycle management.