City of Hope, Inc. is hiring: Marketing Manager in Newnan

Overview

Marketing Manager

About City of Hope City of Hope's mission is to make hope a reality for all touched by cancer and diabetes. Founded in 1913, City of Hope has grown into one of the largest and most advanced cancer research and treatment organizations in the U.S., and one of the leading research centers for diabetes and other life-threatening illnesses. City of Hope research has been the basis for numerous breakthrough cancer medicines, as well as human synthetic insulin and monoclonal antibodies. With an independent, National Cancer Institute-designated comprehensive cancer center that is ranked top 5 in the nation for cancer care by U.S. News & World Report at its core, City of Hope’s uniquely integrated model spans cancer care, research and development, academics and training, and a broad philanthropy program that powers its work. City of Hope’s growing national system includes its Los Angeles campus, a network of clinical care locations across Southern California, a new cancer center in Orange County, California, and cancer treatment centers and outpatient facilities in the Atlanta, Chicago and Phoenix areas.

Responsibilities

• The Manager, Marketing is responsible for managing all regional and local marketing campaigns and projects, including brand and clinical marketing for City of Hope Atlanta.
• Lead the strategic, multifaceted marketing plans designed to access and serve more patients at City of Hope (COH) Atlanta.
• Develop and execute data-driven marketing, branding strategies and clinical marketing initiatives in support of business growth initiatives to enhance brand equity and awareness for COH Atlanta, Outpatient Care Center at Paces Ferry and partnerships in associated markets.
• Create high quality content for digital and print advertisements/advertorials across clinical and consumer channels, direct consumer materials, clinical website resources, social media, and physician/clinical/patient facing materials.
• Collaborate with the communications and system clinical marketing teams to target content for physician outreach across multiple channels.
• Manage internal relationships to ensure the effectiveness of Media and Brand Equity investments placed through the centralized COH marketing team and local marketing manager.
• Work with hospital leadership and clinical leaders to expand City of Hope reach in local and regional markets.

Additional Information

• The role will be responsible for gathering information on the hospital level pertaining to new service line development, physician recruitment, clinical enhancements, technology advancements, growth initiatives, brand equity and awareness of COH Atlanta.
• Develop marketing strategies that incorporate market trends, competitive landscapes, and consumer insights to build hyper-local marketing tactics, trust and loyalty, and patient access to City of Hope Atlanta.
• The Manager, Marketing will report directly to the City of Hope Atlanta Executive Director of Marketing & Communications.

Compliance & Benefits

City of Hope is an equal opportunity employer.

To learn more about our comprehensive benefits, click here: Benefits Information

City of Hope employee pay is based on work experience, qualifications, and work location.