City of Hope is hiring: Marketing Manager in Newnan

Overview

Marketing Manager, City of Hope

About City of Hope: City of Hope's mission is to make hope a reality for all touched by cancer and diabetes. Founded in 1913, City of Hope has grown into one of the largest and most advanced cancer research and treatment organizations in the U.S., and a leading research center for diabetes and other life-threatening illnesses. City of Hope research has contributed to breakthrough cancer medicines, human synthetic insulin, and monoclonal antibodies. With an independent, National Cancer Institute-designated comprehensive cancer center, City of Hope is ranked top 5 in the nation for cancer care by U.S. News & World Report. City of Hope's model spans cancer care, research and development, academics and training, and a broad philanthropy program that powers its work. The growing national system includes its Los Angeles campus, a network of clinical care locations across Southern California, a new cancer center in Orange County, California, and cancer treatment centers and outpatient facilities in the Atlanta, Chicago and Phoenix areas.

Key role and responsibilities

• The Manager, Marketing is responsible for managing all regional and local marketing campaigns and projects, including brand and clinical marketing for City of Hope Atlanta.
• Lead strategic, multifaceted marketing plans designed to access and serve more patients at City of Hope Atlanta.
• Develop and execute data-driven marketing, branding strategies, and clinical marketing initiatives to support business growth and enhance brand equity and awareness for COH Atlanta, Outpatient Care Center at Paces Ferry, and partnerships in related markets.
• Develop high quality and compelling content for digital and print advertisements/advertorials via clinical and consumer avenues, direct consumer and clinical website resources, social media, and physician/clinical/patient-facing materials.
• Collaborate with communications and system clinical marketing teams to create content targeted to physician outreach across multiple channels.
• Manage internal relationships to ensure effectiveness of Media and Brand Equity investments placed through the centralized COH marketing team and local marketing manager.
• Work with hospital leadership and clinical leaders to enhance the reach of City of Hope in local and regional markets.
• Gather information on hospital-level new service line development, physician recruitment, clinical enhancements, technology advancements, growth initiatives, brand equity, and awareness of COH Atlanta.
• Develop marketing strategies that incorporate market trends, competitive landscapes, and consumer insights to create hyper-local tactics to build trust and patient access in City of Hope Atlanta.
• Report directly to the City of Hope Atlanta Executive Director of Marketing & Communications.

Equal opportunity and benefits

City of Hope is an equal opportunity employer.

To learn more about our comprehensive benefits, click here: Benefits Information

City of Hope employees' pay is based on work experience, qualifications, and work location.