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Betten Honda

Sales Associate

Betten Honda, Muskegon, Michigan, United States, 49444

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Job Summary: We are seeking a motivated and customer-focused

Sales Associate

to join our dealership team. The ideal candidate will have excellent interpersonal skills, a passion for automobiles, and a drive to succeed in a fast-paced, commission-based environment. As a Sales Associate, you will guide customers through the vehicle purchasing process, from initial inquiry to final sale, ensuring a high-quality customer experience.

Key Responsibilities:

Greet and assist customers in a professional and friendly manner

Determine customer needs and recommend suitable vehicles

Conduct vehicle demonstrations and test drives

Explain features, benefits, and financing options to customers

Negotiate pricing and trade-in values within dealership guidelines

Complete sales paperwork accurately and efficiently

Follow up with potential and existing customers to encourage retention and referrals

Maintain in-depth knowledge of current inventory, promotions, and industry trends

Work collaboratively with the finance and service departments to ensure a smooth customer experience

Meet or exceed monthly sales goals and performance targets

Qualifications:

High school diploma or equivalent (Associate’s or Bachelor’s degree preferred)

Previous automotive sales experience is a plus but not required

Excellent communication and customer service skills

Strong negotiation and closing abilities

Professional appearance and demeanor

Ability to work flexible hours, including evenings, weekends, and holidays

Valid driver’s license with a clean driving record