Intuit
Overview The TurboTax Holistic Search (SEO + PPC) team is looking for a TurboTax Local PPC Manager with in-depth knowledge of Local SEM best practices and a proven track record of managing, optimizing, and growing paid search with a focus on ROI. This role requires the ability to operate on both strategic and tactical levels with a drive to deliver efficient campaign results through data analysis and testing. The ideal candidate will have 5–6 years of general PPC experience and 2–3 years of Local PPC experience, with strong critical thinking and the ability to collaborate in a fast-paced, team-oriented environment.
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply. Your primary goal will be to strategically leverage paid search to drive relevant traffic to our site to maximize acquisition and retention efficiency. You will work with a team of marketers who focus on delivering an exceptional experience for customers and strong results for our business in a high-performing environment. Hybrid role: Must be onsite 3 days per week at one of the Intuit locations: San Diego, CA; San Francisco, CA; Mountain View, CA What you\'ll bring
BA/BS, Marketing, Business Administration, Computer Science or related degree 5-6 years of experience in PPC marketing 2-3 years of local marketing experience (LSA experience) Expert-level analytical and problem-solving skills, including using measurement and analyzing large datasets to drive business decisions Demonstrated ability to prioritize activities effectively; focus on critical few, communicate and align conflicting priorities & propose solutions Entrepreneurial “test & learn” mindset with a track record of innovation; ability to move & pivot quickly Effective written, interpersonal and organizational skills Strong communication skills with the ability to clearly present ideas, updates and results to business partners Ability to think strategically Experience collaborating with agency partners and multiple teams to get work done well Understanding of various marketing metrics Experience with landing page test design and customer segmentation Enthusiasm and energy to stay current on the latest search marketing trends Ability to prioritize tasks and manage deadlines in a fast-paced environment Experience and enjoyment in working in a team environment Positive attitude and enthusiasm for driving results How you will lead
Lead the TurboTax local marketing initiatives in support of upcoming local marketing launches Partner with the TurboTax Local team to understand business goals and align PPC strategy to deliver aggressive growth YoY via search ads, Local Services Ads and Yelp Lead agency of record to set up and optimize paid local campaigns, including initial planning, creative, implementation, monitoring, optimization, analysis and reporting Leverage Martech and marketing technology to apply advanced search marketing techniques such as bid optimization, holistic search strategies, call and conversion tracking Improve campaign performance through A/B and multivariate testing, visitor segmentation, ad copy and landing pages; define and implement ad copy testing schedule, creative, and execution to improve efficiency Drive innovation, learning and test plans, and aid in the development/optimization of landing pages, working with content management and the TurboTax web team Inform customer segmentation strategy with a clear understanding of conversion and analytics tags Analyze search marketing campaign performance and user behavior to derive insights and make recommendations using internal and external data sources (e.g., Adwords, Adobe Analytics, SA360, and other tools) Work closely with SEO team to manage Search holistically and implement holistic search strategies Collaborate with analytics, research, agency, search engine, and other channel teams to uncover customer insights and drive measurement and analysis Evaluate and identify new opportunities to prioritize fast experimentation and learning Conduct competitive research and share findings Present findings, plans, status and results to relevant stakeholders and leaders Drive QA processes internally and with agencies and search engine partners Stay up-to-date on SEM best practices Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. The base pay ranges vary by location (examples shown): Bay Area, CA: $128,000–$173,000; Southern California: $120,000–$162,000. This position is eligible for a cash bonus, equity, and benefits. Pay is based on factors including job-related knowledge, skills, experience, and location. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Software Development
#J-18808-Ljbffr
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply. Your primary goal will be to strategically leverage paid search to drive relevant traffic to our site to maximize acquisition and retention efficiency. You will work with a team of marketers who focus on delivering an exceptional experience for customers and strong results for our business in a high-performing environment. Hybrid role: Must be onsite 3 days per week at one of the Intuit locations: San Diego, CA; San Francisco, CA; Mountain View, CA What you\'ll bring
BA/BS, Marketing, Business Administration, Computer Science or related degree 5-6 years of experience in PPC marketing 2-3 years of local marketing experience (LSA experience) Expert-level analytical and problem-solving skills, including using measurement and analyzing large datasets to drive business decisions Demonstrated ability to prioritize activities effectively; focus on critical few, communicate and align conflicting priorities & propose solutions Entrepreneurial “test & learn” mindset with a track record of innovation; ability to move & pivot quickly Effective written, interpersonal and organizational skills Strong communication skills with the ability to clearly present ideas, updates and results to business partners Ability to think strategically Experience collaborating with agency partners and multiple teams to get work done well Understanding of various marketing metrics Experience with landing page test design and customer segmentation Enthusiasm and energy to stay current on the latest search marketing trends Ability to prioritize tasks and manage deadlines in a fast-paced environment Experience and enjoyment in working in a team environment Positive attitude and enthusiasm for driving results How you will lead
Lead the TurboTax local marketing initiatives in support of upcoming local marketing launches Partner with the TurboTax Local team to understand business goals and align PPC strategy to deliver aggressive growth YoY via search ads, Local Services Ads and Yelp Lead agency of record to set up and optimize paid local campaigns, including initial planning, creative, implementation, monitoring, optimization, analysis and reporting Leverage Martech and marketing technology to apply advanced search marketing techniques such as bid optimization, holistic search strategies, call and conversion tracking Improve campaign performance through A/B and multivariate testing, visitor segmentation, ad copy and landing pages; define and implement ad copy testing schedule, creative, and execution to improve efficiency Drive innovation, learning and test plans, and aid in the development/optimization of landing pages, working with content management and the TurboTax web team Inform customer segmentation strategy with a clear understanding of conversion and analytics tags Analyze search marketing campaign performance and user behavior to derive insights and make recommendations using internal and external data sources (e.g., Adwords, Adobe Analytics, SA360, and other tools) Work closely with SEO team to manage Search holistically and implement holistic search strategies Collaborate with analytics, research, agency, search engine, and other channel teams to uncover customer insights and drive measurement and analysis Evaluate and identify new opportunities to prioritize fast experimentation and learning Conduct competitive research and share findings Present findings, plans, status and results to relevant stakeholders and leaders Drive QA processes internally and with agencies and search engine partners Stay up-to-date on SEM best practices Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. The base pay ranges vary by location (examples shown): Bay Area, CA: $128,000–$173,000; Southern California: $120,000–$162,000. This position is eligible for a cash bonus, equity, and benefits. Pay is based on factors including job-related knowledge, skills, experience, and location. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Software Development
#J-18808-Ljbffr