Growth Manager, Amazon Job at Ketone-IQ in Los Angeles

Overview

Ketone-IQ is hiring a Growth Manager to own and scale our Amazon channel. This role goes beyond maintenance and requires a high-ownership operator fluent in growth, incrementality, and performance systems. You will manage Amazon paid ads, conversion rate optimization (CRO), Buy Box protection, and keyword ranking.

Who you are

The ideal candidate is obsessed with proving incrementality, maximizing conversion rates, and protecting brand equity. You will collaborate cross-functionally with Creative, Ops, and Finance, and report directly to the CMO. This is a high-visibility role with access to pricing decisions and potential expansion into new growth channels beyond Amazon.

Job Responsibilities

• Strategy & Ownership — Own full Amazon performance acquisition lifecycle, including prospecting, branded, retargeting, and reviews
• Maintain 90%+ Buy Box ownership with proactive protection tactics
• Own SKU strategy on Amazon, including catalog management, pack size testing, and new product launches
• Test emerging formats (Sponsored Brand Video, DSP, Posts, CTV)
• Collaborate with CMO to evaluate new channel extensions (retail, OOH, 3P)

Ads & Incrementality

• Own full Amazon ad stack: budgeting, campaign structure, reporting
• Lead incrementality testing (geo holdouts, suppression, survey lift)
• Partner with DTC team on spend pacing, CAC alignment, and attribution
• Track and manage ASIN health and keyword rank

Conversion Rate Optimization (CRO)

• Audit and optimize listings (titles, bullets, gallery, A+ content)
• Manage Premium A+ and branded store design
• Monitor PDP CVR, run systematic CRO experiments

Operational & Legal Collaboration

• Align with Finance on inventory and demand forecasting
• Coordinate reseller takedowns and MAP enforcement with Legal
• Guide catalog and SKU expansion

Success Metrics

• Maintain 90%+ Buy Box retention
• CAC efficiency across branded and prospecting
• Improve PDP CVR and rank top 5 for priority terms
• Execute 2+ incrementality tests within first 90 days
• Demonstrate Amazon as an incremental layer to DTC

Tools

• Jungle Scout
• Amazon Ads Console
• Sponsored Video, DSP, Posts, and CTV

Qualifications and Experience

• Proven Amazon operators with P&L accountability, OR
• Proven ownership of large-scale Amazon ad budgets ($500K+/month) with CAC/nCAC accountability
• Elite generalists/consultants (e.g. MBA, top-tier consulting background)

Location: Los Angeles Metropolitan Area (examples of compensation ranges and posting dates omitted for clarity).