SCORE W. Massachusetts is hiring: Marketing Manager in Springfield

A SCORE Volunteer Marketing Manager would oversee the chapter’s overall marketing and communications efforts to help attract clients, volunteers, partners, and community visibility. Specifically, they might:

Responsibilities

• Marketing Strategy & Planning
  • Develop and implement the chapter’s annual marketing plan
  • Align marketing activities with SCORE’s national brand guidelines
  • Track performance of campaigns and adjust strategies as needed
• Digital Marketing
  • Oversee chapter website updates (content, events, resources)
  • Manage social media channels (Facebook, LinkedIn, Instagram, etc.)
  • Coordinate email newsletters and client communications
• Community Outreach & Promotion
  • Build relationships with local chambers, business groups, and community organizations
  • Promote SCORE workshops, webinars, and mentoring services
  • Support PR efforts-press releases, media contacts, local publicity
• Brand & Content Management
  • Ensure consistent SCORE messaging and visual identity in all chapter communications
  • Create or oversee flyers, presentations, and promotional materials
  • Highlight client success stories and volunteer spotlights
• Team Collaboration
  • Work with other volunteers (mentors, event coordinators, fundraising team) to promote activities
  • Possibly oversee a small marketing committee (social media, outreach, design support)
  • Report results and needs to the Chapter Leadership Team

Skills & Experience

• Background in marketing, communications, or public relations
• Familiarity with digital marketing tools (social media, email, websites, analytics)
• Strong organizational and project management skills
• Ability to write clearly and persuasively
• Experience in nonprofit or small business marketing (a plus, but not required)